Geopath Insights Transforms Out of Home to Audience-First Media
The release of Geopath Insights measurements ushers in a new era of Out of Home that shifts focus away from format and location to audience-first planning.
Tag: OOH Ratings
![Betsy McLarney Joins Geopath Board of Directors [Press Release]](https://www.emcoutdoor.com/blog/wp-content/uploads/2019/01/header3-410x260.jpg "Betsy McLarney Joins Geopath Board of Directors [Press Release]")
Betsy McLarney Joins Geopath Board of Directors [Press Release]
Betsy McLarney, CEO of EMC Outdoor, a nationally recognized, location-based marketing agency headquartered in Philadelphia, PA, was elected as a new member to the Geopath Board of Directors.
OOH: The Spice in Your Media Plan
Chili is one of my favorite dishes to prepare for my family. There must be a million different recipes out there, but if nothing else, you gotta have some type of meat, beans and a sauce. Think of the basic ingredients to any chili recipe and compare it to tra...
Thoughts on my first OAAA Convention, or, What do Punctuated Equilibrium, Usain Bolt, and Thanksgiving Dinner have to do with Out of Home?
Last week I had the distinct pleasure of attending my first OAAA/Geopath conference in New Orleans. With all the changes we’ve been seeing in the industry over the past few years I was excited to see where this was all headed. Out of Home media is ready to t...
A New Year, A New Lesson Plan: OOH & Data
Are you having trouble reaching potential students in a media saturated market? There is a need for a more focused and calculated media plan, utilizing data to reach potential students. Learn how big data can inform your out of home placements, and help focus ...
A Buyer’s Perspective: Five Key Takeaways from the OAAA National Convention
I always look forward to the Outdoor Advertising Association’s annual convention for the insights and inspiration it provides, and come back excited to bring new ideas and strategies to my clients. Out of home media is, after all, incredibly dynamic...
A Buyer’s Wish List for Out of Home Ratings
The out of home advertising industry took a great leap forward in 2010 when TAB published its long awaited EYES On Ratings, later to be called TAB OOH Ratings. A collaborative effort between outdoor advertising suppliers and leading research and...
Out of Home Ratings: A media planners perspective
For years media planners have struggled with how to incorporate Out of Home into their media plans when metrics were so different and costs were hard to justify. They are able to plan OOH much easier these days with the...