This campaign is a great case of the right media for the right message: In order to promote their new portfolio of environmental solutions to help businesses reduce the impact of printing Hewlett Packard chose a pair of “green” media—wrapped Smart Cars and Segways—to deliver the message to convention attendees at the SGIA conference in Atlanta.
The Segway teams did what they do best, working the crowds, engaging convention attendees on the streets around Atlanta. (we’ve noticed that people always seem to be smiling around the Segways – I guess they just make good conversation starters)
And the Smart Cars did what they do best . . . look really, really cool.
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