In order to reach thousands of computer professionals at the Siggraph convention in Los Angeles, Intel turned to EMC for some creative outdoor advertising. A team of brand ambassadors with Intel branded Coffee backpacks were stationed on the main pedestrian routes to the convention center to intercept attendees on their way to the show.
Complete with branded cups and napkins, the team helped attendees wake up, and also helped drive traffic to the Intel booth.
During the afternoon hours, as the day heated up, the team switched to lemonade to provide a refreshing break for attendees walking back to their hotels through the LA heat.
At EMC we are always looking for fun & creative new ways to reach your audience – wherever they are. Contact us to find out more.