The Art of Being Seen

We provide integrated, location-based marketing that allows brands to connect with, and engage highly targeted audiences

By combining data innovations with 25+ years of experience we provide insights into consumer behavior outside the home, and build efficient, targeted media plans to reach them.

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We offer concierge-level service across 3 key disciplines – Traditional Out-of-Home media, Trade Show marketing, and Experiential activations

We simplify your media planning and buying by providing unbiased, media-agnostic recommendations, combined with data and market knowledge. We aim to bring value to every campaign we plan and execute for our clients. Download our agency one-sheet for a synopsis of our services.

Traditional Media

As experts in hundreds of out-of-home media, we optimize the full palette of strategies and tactics to help brands reach their audiences.

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Trade Show Marketing

Trade shows and conventions present extraordinary messaging opportunities for marketers by capitalizing on a target audience as they converge on one location.

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Experiential Activation

From creative concepts to detailed execution, we produce exciting and seamless experiential activations that bring your brand to life.

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From our Clients

We could talk about ourselves all day, but ultimately, our best advocates are our clients.

Mark Dominiak

Insight Garden

We’ve worked with our key contact Mary Jo Pittera for about 7 years now and have a wonderful working relationship with her and through her, with the entire EMC team. Mary Jo is knowledgeable, highly responsive and a great person to work with. Mary Jo does not just provide information; she also actively looks for opportunities that can create ROI, not just marketplace impressions.

Mark Dominiak

Insight Garden

We’ve worked with our key contact Mary Jo Pittera for about 7 years now and have a wonderful working relationship with her and through her, with the entire EMC team. Mary Jo is knowledgeable, highly responsive and a great person to work with. Mary Jo does not just provide information; she also actively looks for opportunities that can create ROI, not just marketplace impressions.

Mark Dominiak

Insight Garden

We’ve worked with our key contact Mary Jo Pittera for about 7 years now and have a wonderful working relationship with her and through her, with the entire EMC team. Mary Jo is knowledgeable, highly responsive and a great person to work with. Mary Jo does not just provide information; she also actively looks for opportunities that can create ROI, not just marketplace impressions.

Mark Dominiak

Insight Garden

We’ve worked with our key contact Mary Jo Pittera for about 7 years now and have a wonderful working relationship with her and through her, with the entire EMC team. Mary Jo is knowledgeable, highly responsive and a great person to work with. Mary Jo does not just provide information; she also actively looks for opportunities that can create ROI, not just marketplace impressions.

Mark Dominiak

Insight Garden

We’ve worked with our key contact Mary Jo Pittera for about 7 years now and have a wonderful working relationship with her and through her, with the entire EMC team. Mary Jo is knowledgeable, highly responsive and a great person to work with. Mary Jo does not just provide information; she also actively looks for opportunities that can create ROI, not just marketplace impressions.

Mark Dominiak

Insight Garden

We’ve worked with our key contact Mary Jo Pittera for about 7 years now and have a wonderful working relationship with her and through her, with the entire EMC team. Mary Jo is knowledgeable, highly responsive and a great person to work with. Mary Jo does not just provide information; she also actively looks for opportunities that can create ROI, not just marketplace impressions.

Why EMC?

We Don’t Deliver Inventory—We Deliver Strategies

Our team provides unbiased, media-agnostic recommendations tailored to your specific goals. Whether you’re launching a large-scale national campaign or focused on local targeting, we ensure seamless delivery and measurable results.

Working with EMC means a seamless transition from strategy to execution. Our three-decade legacy in OOH media planning ensures:

Across 3 Key Disciplines

Z

Efficiency

Your time is precious—we safeguard it. We absorb the complexities of multi-vendor coordination, contract negotiation, and scheduling challenges that typically drain your internal resources. Our streamlined workflow means you focus on your vision while we handle the countless moving parts of bringing it to life.

Z

Economy

In a landscape of escalating costs, we find the hidden value. Our long-standing industry relationships and volume buying power unlock rates typically beyond reach, while our strategic approach eliminates wasteful spending. We stretch every dollar to work harder, finding the sweet spot where impact and investment meet.

Z

Effectiveness

Results aren’t just promised—they’re engineered. We blend art with analytics, applying proven methodologies to ensure your message not only reaches but resonates with your audience. Our performance tracking reveals not just what worked, but why—building a foundation of insights that compounds with each campaign.

Projects Completed

Years of Experience

States Served

Connect. Captivate. Convert.

Driving Growth Through the Power of OOH

In a world of skippable ads and dwindling attention spans, Out-of-Home media cuts through the noise to reach audiences where they live their lives.

Beyond mere visibility, OOH transforms everyday environments into powerful brand moments that consumers can’t skip, block, or ignore. With its unique ability to amplify other media channels while delivering unparalleled recall rates, Out-of-Home isn’t just an option for your media plan—it’s the foundation that makes everything else work harder.

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Unblockable Visibility

In an age of ad blockers and content skipping, OOH commands attention that cannot be turned off, delivering your message with unavoidable impact.

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Cost-Effective Reach

With one of the lowest CPMs of any major media channel, OOH delivers exceptional value, often at less than $5 per thousand impressions—roughly a quarter of television’s cost.

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Amplification Effect

OOH magnifies your entire media ecosystem, boosting TV effectiveness by 35%, search by 40%, and online media by 17%, transforming your media investment into more than the sum of its parts

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Superior Memory Impact

OOH consistently delivers some of the highest recall rates of all media channels, with an average recall of over 60%, making your brand the first that comes to mind when purchase decisions happen.

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Precision Targeting

OOH harnesses location data and audience movement patterns to reach specific segments with remarkable accuracy, placing your message precisely where it matters most.

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Real-World Results

Beyond awareness, OOH drives measurable consumer activity, creating significant lifts in foot traffic, website visits, and purchase behavior that translate directly to business growth.

FAQ’s

What services does EMC provide?

We orchestrate complete OOH campaigns from concept to completion—strategic planning, audience identification, location analysis, media negotiation, contract management, production oversight, and seamless logistics. Every step of the way, we guide the process.

Do you own any media?

We own no media assets and represent none directly—a deliberate choice that preserves our objectivity. This media-agnostic position ensures every recommendation serves your campaign goals rather than our inventory interests. Your message appears exactly where it will perform best, not where we need to fill space.

Where do you work?

We plan campaigns across the entire United States and internationally. Wherever your audience journeys, we create the opportunity for connection—from urban centers to unexpected spaces where your competitors haven’t thought to appear.

Who do you work with?

We forge direct partnerships with visionary brands, serve as the specialized extension of forward-thinking agencies, and collaborate with associations seeking to elevate their event sponsorship experiences. Each relationship is custom-crafted to maximize the unique opportunities your position presents.

How does EMC work with agencies?

For three decades, we’ve served as the specialized OOH extension of agency partners. We seamlessly integrate with your existing processes, adding comprehensive out-of-home expertise without demanding additional internal resources. We adapt to your preference—operating invisibly behind your brand or joining you at the client table—always prioritizing your relationship and vision.

What is EMC’s approach to OOH Media planning?

We begin with people, not placements. Our audience-centric methodology first deeply understands who you need to reach and what response you seek to evoke. Only then do we identify the physical contexts where your message will create maximum resonance and response. The medium always serves the message, never the reverse.

VantagePoint

FocalPoint

CheckPoint

It all starts with a question: “What are you trying to do?” In VantagePoint we take a birds-eye view of your needs, asses how OOH can best serve the overall marketing plan, and align on strategy to achieve these goals.

Our team evaluates thousands of potential touchpoints to determine the optimal mix of markets, media formats, and placements for your specific objectives. This analysis considers factors like audience composition, competitive presence, and contextual relevance.

Identify Audience & KPIs
Leverage Data to Derive Actionable Insights
Conduct Market Landscape Analysis
Overlay Market Scoring Matrix
Identify Target Areas
Optimize Media Choices

It all starts with a question: “What are you trying to do?” In VantagePoint we take a birds-eye view of your needs, asses how OOH can best serve the overall marketing plan, and align on strategy to achieve these goals.

Our team evaluates thousands of potential touchpoints to determine the optimal mix of markets, media formats, and placements for your specific objectives. This analysis considers factors like audience composition, competitive presence, and contextual relevance.

Identify Audience & KPIs
Leverage Data to Derive Actionable Insights
Conduct Market Landscape Analysis
Overlay Market Scoring Matrix
Identify Target Areas
Optimize Media Choices

It all starts with a question: “What are you trying to do?” In VantagePoint we take a birds-eye view of your needs, asses how OOH can best serve the overall marketing plan, and align on strategy to achieve these goals.

Our team evaluates thousands of potential touchpoints to determine the optimal mix of markets, media formats, and placements for your specific objectives. This analysis considers factors like audience composition, competitive presence, and contextual relevance.