by Matthew Noll | Mar 27, 2012 | Daily Updates, Featured, Lifestyle media, Mall Advertising, Non-traditional Media, Segway Advertising
In order to interact directly with consumers, ComEd took their outdoor advertising inside – specifically into major malls around the Chicago area. We used branded segways to help drive traffic to the ComEd booth in the mall where consumers could get valuable...
by Matthew Noll | Oct 5, 2010 | Daily Updates, Featured, Lifestyle media
Gas station advertising is continuing to grow in popularity, partly because of its cost effectiveness, but largely because of its ability to provide very specific geo-targeting of your demographic. Want to target by zip code? – No problem! Need to target...
by Matthew Noll | Mar 29, 2010 | Daily Updates, Featured, Grocery Store Advertising
Out of home media excels at highly targeted placement — in other words putting your advertising exactly where your desired audience will see it. In order to reach women in the Chicago area, and inform them about their new women’s health center, the...
by Matthew Noll | Mar 10, 2010 | Daily Updates, Featured, Gas Station Advertising
Out of home can provide some of the most cost effective media platforms, and offers a wide variety of options, so there’s almost always something to reach into your target market. For example . . . If you’re a short term health insurance provider...
by Matthew Noll | Nov 3, 2009 | Daily Updates, Featured, Lifestyle media, Mall Advertising
When Nationwide Insurance needed to find a cost-effective solution for reaching a large cross section of consumers in a number of diverse cities, we found an out of home solution that would work across all of their markets and demos throughout the country — reaching...
by Matthew Noll | Aug 10, 2009 | Billboard Advertising, Daily Updates, Featured, Gas Station Advertising, Lifestyle media, Truckside Advertising
When Jiffy Lube needed to increase awareness for over 25 locations across a large geographic area in the Pacific Northwest they turned to the EMC for a comprehensive out of home campaign that would reach their audience at multiple touch points in their day. Carefully...