by Jerry Buckley | Jul 6, 2017 | Bike Displays, Commuter Rail & Subway, Daily Updates, Event Marketing, Featured, Street Teams
With today’s political climate, advertisers are more keen than ever to get their messaging to their target audience in the most direct ways possible, especially in a market like Washington, D.C. A combination of specifically-targeted out of home media and an on the...
by Matthew Noll | May 15, 2013 | Bike Displays, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Street Teams
Targeting attendees at major conventions and trade shows can be one of the most effective ways for businesses to reach an audience of industry specific decision makers – because they are concentrated in one area for a short period of time. Outdoor advertising – and in...
by Matthew Noll | Aug 18, 2010 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media
Virgin Mobile took the opportunity to engage with customers by giving free bike taxi rides to the huge crowds attending Lollapalooza and the Chicago Air & Water Show. The bikes were strategically placed in key areas around the festivals, where they provided...
by Matthew Noll | Aug 17, 2009 | Daily Updates, Event Marketing, Featured, Non-traditional Media
One great way to reach audiences at large events is with mobile out of home media – and that’s just what Boost Mobile did at two major events in downtown Chicago this summer, using these cool looking bike taxis. The first event was the famous...