by Matthew Noll | Sep 9, 2013 | Billboard Advertising, Daily Updates, Featured, Traditional Media
One of the best testaments to the effectiveness of outdoor advertising is when advertisers continue to make it an integral element in their marketing plans. That’s just what restaurant chain Stevi B’s has done over the past several years, continuing to...
by Matthew Noll | Feb 3, 2011 | Billboard Advertising, Daily Updates, Featured, Traditional Media
At EMC we’re really excited to be part of the launch of an extensive new out of home advertising campaign by the popular greek yogurt – Chobani. Billboard advertising is a major component in their new nationwide campaign, and the outdoor portion covers...
by Matthew Noll | Mar 9, 2009 | Billboard Advertising, Bus Advertising, Commuter Rail & Subway, Daily Updates, Featured, Gas Station Advertising, Guerrilla Marketing, Lifestyle media, Mall Advertising, Mobile Billboards, Non-traditional Media, Traditional Media, Transit Shelters, Truckside Advertising, Wrapped Vehicles
When Boost Mobile needed to amplify their presence in key markets throughout the U.S. they turned to EMC to tap into the power of outdoor. Boost’s target area was over 20 markets, as diverse as Flint MI, Boston MA, Nashville TN and Miami FL — each bringing its...
by Matthew Noll | Jan 5, 2009 | Billboard Advertising, Daily Updates, Featured, Non-traditional Media, Traditional Media, Truckside Advertising
It’s January, it’s cloudy and cold and you would like nothing more than to get away to a sunny beach in Mexico. That’s just what AeroMexico is counting on as it reaches out to audiences across the U.S. With this campaign running nationwide in eight...
by Matthew Noll | Nov 24, 2008 | Daily Updates, Featured, Guerrilla Marketing, Mobile Billboards, Mobile Projection, Non-traditional Media
We were tapped by Obama for America to manage a multi-state out of home campaign that would help get voters to the polls where the competition was tough. At crunch time, Obama’s marketing team turned to the out of home palette — recognizing that outdoor...