by Matthew Noll | Oct 26, 2021 | Experiential Marketing
For CPG’s trying to gain market share and grow beyond their core base market one challenge is always just getting consumers to try your product. This is particularly true with food and beverage products where 62% of consumers surveyed indicated allegiance to a...
by Matthew Noll | Feb 10, 2021 | Daily Updates
As we continue to celebrate some of the more notable campaigns we’ve executed over the past 30 years we’re taking a look at an experiential campaign for Hansen’s Natural Beverages that took a novel approach at the time – using their Out of Home to drive social media...
by Jillian Cowden | Mar 25, 2020 | Daily Updates, Experiential Marketing, Featured, Guerrilla Marketing
Ever since the Farm Bill legalized hemp back in 2018, the number of CBD and hemp brands has grown exponentially. CBD has become a coveted ingredient in a host of consumer products including skin lotions, dog treats, and supplements, to name a few. One of the fastest...
by Jonathan Megahey | Jun 21, 2019 | Experiential Marketing, Featured, Wrapped Vehicles
Connect Hearing’s campaign for free hearing tests in Florida, strategically planned and executed by EMC, was a shining example of how effective health awareness can be seamlessly integrated into the daily lives of individuals without being obstructive. Our goal...
by Luke Woods | Apr 30, 2019 | Daily Updates
SUPERPRETZEL wanted to find a way to engage with consumers that would create a positive feeling and a genuine connection for the brand. They saw a unique opportunity to celebrate #NationalSoftPretzelMonth and #NationalPretzelDay by owning the holidays and creating a...