The History of Digital Out of Home [Infographic]

Out of Home advertising is recognized as the oldest media format dating back to when ancient civilizations communicated important messages, like laws and treaties, to their people. Fast-forward a few thousand years and the format continues to be a major force for reaching audiences, building brand awareness and promoting products.

In the last half-century, we’ve witnessed the development of Digital Out of Home technology, which has brought new messaging and media planning capabilities to an age-old format. Reflect with us on the history of DOOH to get a glimpse of where it began and where future advancements will take us!




Interested in learning about how Out of Home reaches your audience everyday, check out our infographic called Out-of-Home and the Casual Consumer. Want to know how to maximize Digital Out of Home for your brand? Contact us using the form below!

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Derek Frisicchio
Marketing CoordinatorEMC Outdoor
I manage our social media accounts and handle design for our content and proposal processes. I love taking my dogs to big parks, playing ice hockey at my local ice rink, and sailing a Flying Scott on a crisp, bright morning.

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