Infographic: The History of Digital Out of Home

Out of Home advertising is recognized as the oldest media format dating back to when ancient civilizations communicated important messages, like laws and treaties, to their people. Fast-forward a few thousand years and the format continues to be a major force for reaching audiences, building brand awareness and promoting products.

In the last half-century, we’ve witnessed the development of Digital Out of Home technology, which has brought new messaging and media planning capabilities to an age-old format. Reflect with us on the history of DOOH to get a glimpse of where it began and where future advancements will take us!




Interested in learning about how Out of Home reaches your audience everyday, check out our infographic called Out-of-Home and the Casual Consumer. Want to know how to maximize Digital Out of Home for your brand? Contact us using the form below!

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Derek Frisicchio
Marketing CoordinatorEMC Outdoor
I manage our social media accounts and handle design for our content and proposal processes. I love taking my dogs to big parks, playing ice hockey at my local ice rink, and sailing a Flying Scott on a crisp, bright morning.

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