Out of Home advertising is recognized as the oldest media format dating back to when ancient civilizations communicated important messages, like laws and treaties, to their people. Fast-forward a few thousand years and the format continues to be a major force for reaching audiences, building brand awareness and promoting products.
In the last half-century, we’ve witnessed the development of Digital Out of Home technology, which has brought new messaging and media planning capabilities to an age-old format. Reflect with us on the history of DOOH to get a glimpse of where it began and where future advancements will take us!
Interested in learning about how Out of Home reaches your audience everyday, check out our infographic called Out-of-Home and the Casual Consumer. Want to know how to maximize Digital Out of Home for your brand? Contact us using the form below!