Out of Home’s Shift from Knowledge to Skill-based Planning

Out of Home’s Shift from Knowledge to Skill-...

The average consumer spends 70% of their time out of their home. Being able to reach them with relevant content or brand story is ...
What’s Your SXSW?

What’s Your SXSW?

Every year, brands and agencies from all over the globe focus on connecting with the massive and trend-setting crowds that converg...
3 Steps for Optimizing Your Trade Show Marketing

3 Steps for Optimizing Your Trade Show Marketing

Whether its brand awareness or a product launch, trade show marketing allows you to get the right message in front of the right au...
Finding My Outdoor Voice in Out of Home [Intern Spotlight]

Finding My Outdoor Voice in Out of Home [Intern Sp...

Since May, I've held an internship at EMC Outdoor. I'm grateful to be one of the 80% of students who intern at least once in colle...
How to Leverage Your Emotions for Better Selling

How to Leverage Your Emotions for Better Selling

When you go through a full sales cycle, you experience the myriad of emotions which accompany it: rejection, fear, resiliency, pur...
Why is the Customer Experience Important for Your Brand?

Why is the Customer Experience Important for Your ...

Customer Experience is an integral part of all interaction between a company and an individual. Through careful and deliberate exp...
How to Use Location-Based Marketing to Capitalize on Holiday Spending Trends [Guest Post]

How to Use Location-Based Marketing to Capitalize ...

This time of year, people’s thoughts turn to the holiday shopping cycle. Forecasters predict a four percent increase in holiday ...
Does Brand Authenticity Matter?

Does Brand Authenticity Matter?

We’ve all heard the popular slogans companies use to position themselves as socially supportive organizations. Since this positi...
Announcing Account LAB: How our strategy team can benefit you.

Announcing Account LAB: How our strategy team can ...

At EMC Outdoor and EMC Events, we have officially launched our strategy team and named it Account LAB. This team acts as a strate...
Meet Rainy McGrew, EMC’s Experiential Extraordinaire

Meet Rainy McGrew, EMC’s Experiential Extrao...

Rainy McGrew, is EMC Outdoor's Director of Insights & Development. Rainy is a woman who is always on the move, furiously exploring...
Innovating With the Oldest Ad Medium

Innovating With the Oldest Ad Medium

In recent years, Out of Home advertising has gained greater recognition as a core part of an integrated media plan. The digitizati...
6 Traits of Good Relationship Development

6 Traits of Good Relationship Development

The key to being successful in sales is the ability to forge a trusting relationship with clients or prospects. Successful selling...
What is the Power of an Experience?

What is the Power of an Experience?

Experiential marketing is one of the fastest growing areas of advertising, but nobody seems to talk about why it is so powerful. T...
Digital Tactics for Trade Show Marketing

Digital Tactics for Trade Show Marketing

The rule of seven is one of the founding concepts in marketing: a recipient must hear or see a message at least seven times before...
Your Tradeshow Forecast: Experiential with an Abundance of Technology!

Your Tradeshow Forecast: Experiential with an Abun...

Tradeshow marketers must engage their audience and measurement that impact. Integrated Experiential Exhibit Technology, or IEET, a...
The History of Digital Out of Home [Infographic]

The History of Digital Out of Home [Infographic]

In the last half-century, we've witnessed the development of Digital Out of Home technology, which has brought new messaging and m...
How to Build a Creatively Successful Team

How to Build a Creatively Successful Team

Success in Out of Home is about cultivating a collaborative (and creative) environment. It’s the people who are at the table. Co...
The Rhythm of Advertising [Guest Post]

The Rhythm of Advertising [Guest Post]

I’ve come to think about advertising in a different way. There is a flow by which we live and a rhythm by which we walk, and if ...
Destination Marketing Done Right

Destination Marketing Done Right

Out of Home and Experiential marketing can be the difference-maker for your travel and tourism brand. The strengths of OOH—a var...
The Power of Good Creative

The Power of Good Creative

As advertisers, we want to put branding on everything under the sun to reach our target audience. The consumer's focus and attenti...
6 Common Planning Mistakes in Out of Home

6 Common Planning Mistakes in Out of Home

What advertisers who are new to OOH don’t realize is that there are many factors to consider when building a campaign, such as v...
Repairing a Community Through Advertising

Repairing a Community Through Advertising

What comes to mind when you think of advertising? It can have a strong, meaningful purpose by creating awareness about an importan...
Out of Home and the Casual Consumer [Infographic]

Out of Home and the Casual Consumer [Infographic]

Out-of-Home advertising is something we encounter on a daily, even hourly basis. Paired with other forms of advertising, it can am...
Offline to Online: Integrating Your Out of Home & Digital Media Channels

Offline to Online: Integrating Your Out of Home &#...

A few years ago, most media buyers probably would have said that digital media = the future and out of home media = the past. Over...
How to Create a Brand Presence Off of the Trade Show Floor

How to Create a Brand Presence Off of the Trade Sh...

For many brands, trade show marketing is a major component of the integrated marketing mix because it offers such a unique brand e...
Why Top Brands Spend More on Out of Home

Why Top Brands Spend More on Out of Home

In the latest World Advertising Research Center (WARC) Global Ad Trends report, it states “successful brands allocate an average...
Using Sports to Engage and Connect with Consumers

Using Sports to Engage and Connect with Consumers

Successful brands position themselves to take full advantage of an opportunity by understanding consumers’ interests and by bein...
Understanding the Trade Show Attendee Experience

Understanding the Trade Show Attendee Experience

Successful trade show marketing is about developing a media plan that aligns with and capitalizes on attendee behaviors in the mar...
The ABCs of Out-Of-Home Measurement

The ABCs of Out-Of-Home Measurement

The methods for measuring out of home media have changed drastically over the last few years - if you haven't been paying close at...
5 Keys to Planning Your Experiential Campaign

5 Keys to Planning Your Experiential Campaign

The dynamics of today’s market and how companies reach consumers is shifting. To address the new market dynamics, implementing e...
The Budget & The Booth: A Trade Show Tale as Old as Time

The Budget & The Booth: A Trade Show Tale as O...

Exhibiting at your first trade show can feel like venturing into unknown territory. Doing your research and putting together a str...
10 Reasons Out of Home and Experiential Marketing are Essential to Strategic Account Planning

10 Reasons Out of Home and Experiential Marketing ...

As strategic planners, our job is to consider the most effective and creative approaches that we can bring to market based on our ...
Mobile Tours: A Cost-Effective and Impactful Way to Reach a Hyper-Targeted Audience

Mobile Tours: A Cost-Effective and Impactful Way t...

A Mobile Tour allows a brand to maximize resources by designing a self-contained, fully-customizable, mobile exhibit space that cr...
The Numbers Behind Experiential Marketing [Infographic]

The Numbers Behind Experiential Marketing [Infogra...

Experiential marketing is becoming a more popular tool in the advertisers tool belt. Brands and agencies are realizing how it can ...
Out of Home’s Remarkable Shift from Media Measurement to Audience Measurement

Out of Home’s Remarkable Shift from Media Me...

The inventor of the Segway, Dean Kamen once said, “Every once in a while, a new technology, an old problem, and a big idea turn ...
What is Experiential Marketing?

What is Experiential Marketing?

It goes by a lot of names…. "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation...
Intro to OOH: Pt 3 – How to plan your Out of Home Media

Intro to OOH: Pt 3 – How to plan your Out of...

Recent changes in data & technology are transforming the industry into a media that can be planned with the same types of targ...
Out of Home and Commuter Travel Stats [Infographic]

Out of Home and Commuter Travel Stats [Infographic...

5 Important Trends For Out Of Home Media In 2018

5 Important Trends For Out Of Home Media In 2018

As 2018 fast approaches, I see a number of key trends that will continue to dominate the Out of Home industry. Big data, digital s...
Why Should You Include Out of Home in Your Media Plan?

Why Should You Include Out of Home in Your Media P...

In this increasingly digital age, why should you be including Out of Home media? Why consider OOH when digital online and mobile ...
How to Reach Family Decision Makers: A New Media Plan for a New Lifestyle

How to Reach Family Decision Makers: A New Media P...

Marketing to Family Decision Makers has changed drastically over the last few years, as consumer behavior and media channels have ...
How are Mobile Advertising and Out of Home Media Aligned? [Infographic]

How are Mobile Advertising and Out of Home Media A...

We all know that the use of mobile devices is reshaping both consumer behavior, and the ways advertisers reach them. But have you ...
Millennial Mindset Pt 3: The Experiential Element

Millennial Mindset Pt 3: The Experiential Element

What if I told you the best form of advertising to reach millennials isn’t really “advertising” at all? – at least not in ...
Expand Exhibitor Marketing Footprints With Unique New Promotional Sponsorships

Expand Exhibitor Marketing Footprints With Unique ...

Trade shows and conventions are critical marketing opportunities for exhibitors. Many companies devote relatively large portions o...
From Directional to Behavioral – The Wedding Cake Model of Out of Home Media Planning

From Directional to Behavioral – The Wedding Cak...

Think of a wedding cake – close your eyes and picture it in your mind. It probably has several tiers, each one getting a little ...