A Piece of the Pie: Experiential Marketing at Large Events

A Piece of the Pie: Experiential Marketing at Larg...

Large-scale events seem like inaccessible and costly marketing channels. The reality is they offer awareness and audience reach to...
Key Trends for Mastering Digital Marketing

Key Trends for Mastering Digital Marketing

Most marketing experts constantly struggle to keep up with digital marketing. These key trends will help you master digital market...
How to Attract Customers with Localized Digital Marketing

How to Attract Customers with Localized Digital Ma...

Localized digital content makes the difference for brands of all types. As a location-based marketing tactic, it will put your bra...
How to Drive Enrollment for Health Insurance Brands Using Out of Home Media

How to Drive Enrollment for Health Insurance Brand...

Marketing for health insurance brands can be extremely challenging. They face several different complex and unique hurdles to acqu...
What a $5M Super Bowl Ad Can Buy in OOH in 2019

What a $5M Super Bowl Ad Can Buy in OOH in 2019

This year, Super Bowl advertisers spent an estimated $5.1 million per TV spot to reach 98.2 million viewers. Here's our recommenda...
Top Tech Trends Impacting Location-Based Marketing [Guest Post]

Top Tech Trends Impacting Location-Based Marketing...

In a world full of digitized interactions, location based marketers need to embrace emerging technology and understanding how to h...
Changing the Way You Think About Event Spaces

Changing the Way You Think About Event Spaces

Break the conference room mold by innovating with unforgettable spaces and brand experiences that speak to your material, brand an...
Trade Show Marketing Trends for 2019

Trade Show Marketing Trends for 2019

In 2019, we'll see trade show exhibitors and sponsors with a deeper focus and bigger investments in creating unique, interactive, ...
Betsy McLarney Joins Geopath Board of Directors [Press Release]

Betsy McLarney Joins Geopath Board of Directors [P...

Betsy McLarney, CEO of EMC Outdoor, a nationally recognized, location-based marketing agency headquartered in Philadelphia, PA, wa...
Best of the Blog 2018

Best of the Blog 2018

As we enter 2019, we look forward with excitement at what new opportunities and developments lay ahead. We're eager to gain deeper...
5 Important Trends for Out of Home in 2019

5 Important Trends for Out of Home in 2019

As the New Year fast approaches, we take a look at trends that are gaining ground in out of home. As marketers and media planners ...
Out of Home’s Shift from Knowledge to Skill-based Planning

Out of Home’s Shift from Knowledge to Skill-...

The average consumer spends 70% of their time out of their home. Being able to reach them with relevant content or brand story is ...
What’s Your SXSW?

What’s Your SXSW?

Every year, brands and agencies from all over the globe focus on connecting with the massive and trend-setting crowds that converg...
3 Steps for Optimizing Your Trade Show Marketing

3 Steps for Optimizing Your Trade Show Marketing

Whether its brand awareness or a product launch, trade show marketing allows you to get the right message in front of the right au...
Finding My Outdoor Voice in Out of Home [Intern Spotlight]

Finding My Outdoor Voice in Out of Home [Intern Sp...

Since May, I've held an internship at EMC Outdoor. I'm grateful to be one of the 80% of students who intern at least once in colle...
How to Leverage Your Emotions for Better Selling

How to Leverage Your Emotions for Better Selling

When you go through a full sales cycle, you experience the myriad of emotions which accompany it: rejection, fear, resiliency, pur...
Why is the Customer Experience Important for Your Brand?

Why is the Customer Experience Important for Your ...

Customer Experience is an integral part of all interaction between a company and an individual. Through careful and deliberate exp...
How to Use Location-Based Marketing to Capitalize on Holiday Spending Trends [Guest Post]

How to Use Location-Based Marketing to Capitalize ...

This time of year, people’s thoughts turn to the holiday shopping cycle. Forecasters predict a four percent increase in holiday ...
Does Brand Authenticity Matter?

Does Brand Authenticity Matter?

We’ve all heard the popular slogans companies use to position themselves as socially supportive organizations. Since this positi...
Announcing Account LAB: How our strategy team can benefit you.

Announcing Account LAB: How our strategy team can ...

At EMC Outdoor and EMC Events, we have officially launched our strategy team and named it Account LAB. This team acts as a strate...
Meet Rainy McGrew, EMC’s Experiential Extraordinaire

Meet Rainy McGrew, EMC’s Experiential Extrao...

Rainy McGrew, is EMC Outdoor's Director of Insights & Development. Rainy is a woman who is always on the move, furiously exploring...
Innovating With the Oldest Ad Medium

Innovating With the Oldest Ad Medium

In recent years, Out of Home advertising has gained greater recognition as a core part of an integrated media plan. The digitizati...
6 Traits of Good Relationship Development

6 Traits of Good Relationship Development

The key to being successful in sales is the ability to forge a trusting relationship with clients or prospects. Successful selling...
What is the Power of an Experience?

What is the Power of an Experience?

Experiential marketing is one of the fastest growing areas of advertising, but nobody seems to talk about why it is so powerful. T...
Digital Tactics for Trade Show Marketing

Digital Tactics for Trade Show Marketing

The rule of seven is one of the founding concepts in marketing: a recipient must hear or see a message at least seven times before...
Your Tradeshow Forecast: Experiential with an Abundance of Technology!

Your Tradeshow Forecast: Experiential with an Abun...

Tradeshow marketers must engage their audience and measurement that impact. Integrated Experiential Exhibit Technology, or IEET, a...
The History of Digital Out of Home [Infographic]

The History of Digital Out of Home [Infographic]

In the last half-century, we've witnessed the development of Digital Out of Home technology, which has brought new messaging and m...
How to Build a Creatively Successful Team

How to Build a Creatively Successful Team

Success in Out of Home is about cultivating a collaborative (and creative) environment. It’s the people who are at the table. Co...
The Rhythm of Advertising [Guest Post]

The Rhythm of Advertising [Guest Post]

I’ve come to think about advertising in a different way. There is a flow by which we live and a rhythm by which we walk, and if ...
Destination Marketing Done Right

Destination Marketing Done Right

Out of Home and Experiential marketing can be the difference-maker for your travel and tourism brand. The strengths of OOH—a var...
The Power of Good Creative

The Power of Good Creative

As advertisers, we want to put branding on everything under the sun to reach our target audience. The consumer's focus and attenti...
6 Common Planning Mistakes in Out of Home

6 Common Planning Mistakes in Out of Home

What advertisers who are new to OOH don’t realize is that there are many factors to consider when building a campaign, such as v...
Repairing a Community Through Advertising

Repairing a Community Through Advertising

What comes to mind when you think of advertising? It can have a strong, meaningful purpose by creating awareness about an importan...
Out of Home and the Casual Consumer [Infographic]

Out of Home and the Casual Consumer [Infographic]

Out-of-Home advertising is something we encounter on a daily, even hourly basis. Paired with other forms of advertising, it can am...
Offline to Online: Integrating Your Out of Home & Digital Media Channels

Offline to Online: Integrating Your Out of Home &#...

A few years ago, most media buyers probably would have said that digital media = the future and out of home media = the past. Over...
How to Create a Brand Presence Off of the Trade Show Floor

How to Create a Brand Presence Off of the Trade Sh...

For many brands, trade show marketing is a major component of the integrated marketing mix because it offers such a unique brand e...
Why Top Brands Spend More on Out of Home

Why Top Brands Spend More on Out of Home

In the latest World Advertising Research Center (WARC) Global Ad Trends report, it states “successful brands allocate an average...
Using Sports to Engage and Connect with Consumers

Using Sports to Engage and Connect with Consumers

Successful brands position themselves to take full advantage of an opportunity by understanding consumers’ interests and by bein...
Understanding the Trade Show Attendee Experience

Understanding the Trade Show Attendee Experience

Successful trade show marketing is about developing a media plan that aligns with and capitalizes on attendee behaviors in the mar...
The ABCs of Out-Of-Home Measurement

The ABCs of Out-Of-Home Measurement

The methods for measuring out of home media have changed drastically over the last few years - if you haven't been paying close at...
5 Keys to Planning Your Experiential Campaign

5 Keys to Planning Your Experiential Campaign

The dynamics of today’s market and how companies reach consumers is shifting. To address the new market dynamics, implementing e...
The Budget & The Booth: A Trade Show Tale as Old as Time

The Budget & The Booth: A Trade Show Tale as O...

Exhibiting at your first trade show can feel like venturing into unknown territory. Doing your research and putting together a str...
10 Reasons Out of Home and Experiential Marketing are Essential to Strategic Account Planning

10 Reasons Out of Home and Experiential Marketing ...

As strategic planners, our job is to consider the most effective and creative approaches that we can bring to market based on our ...
Mobile Tours: A Cost-Effective and Impactful Way to Reach a Hyper-Targeted Audience

Mobile Tours: A Cost-Effective and Impactful Way t...

A Mobile Tour allows a brand to maximize resources by designing a self-contained, fully-customizable, mobile exhibit space that cr...
The Numbers Behind Experiential Marketing [Infographic]

The Numbers Behind Experiential Marketing [Infogra...

Experiential marketing is becoming a more popular tool in the advertisers tool belt. Brands and agencies are realizing how it can ...