10 Ways to Engage with Event Attendees

10 Ways to Engage with Event Attendees

Experiential marketing invites consumers to actively engage with a brand. Here are ten ways to make your brand event fun and memor...
Pro POV: Interview with Jeff Gunderman, President & CEO of EYE Corp Media

Pro POV: Interview with Jeff Gunderman, President ...

EMC Outdoor interviews Jeff Gunderman of EYE Corp Media to understand the current state of out of home, success stories, and excit...
9 Ecommerce Trends That Will Increase Your Revenue In 2019

9 Ecommerce Trends That Will Increase Your Revenue...

To thrive in the highly competitive and saturating ecommerce market, businesses will need to adopt new technology trends.
Make Content Key in Your Digital Marketing Strategy

Make Content Key in Your Digital Marketing Strateg...

The importance of content within digital marketing strategy cannot be underestimated. Optimizing content, copy, images and video i...
The Brave New World of Location Based Marketing

The Brave New World of Location Based Marketi...

As out of home sees rapid digitization of media and more accurate audience targeting, location becomes key in building audiences a...
Is Your Brand Ready for Experiential Marketing?

Is Your Brand Ready for Experiential Marketing?

New market influences are shifting marketers' focus to brand experiences. Here are some ways to determine if your brand is ready f...
5 Experiential Marketing Trends in 2019

5 Experiential Marketing Trends in 2019

As creating experiences becomes a bigger focus of marketers and their brands, let’s look at some trends that are shaping experie...
The Marketer’s Guide to Connected TV

The Marketer’s Guide to Connected TV

As television continues to become more connected to the digital purchasing journey, today's brands have new ways to interact with ...
How Location-Based Strategies Can Improve Destination Marketing

How Location-Based Strategies Can Improve Destinat...

Location-based marketing strategies allow travel and tourism brands to stand out in the market by reaching audiences at each phase...
Christopher Augmon Joins EMC Outdoor as New VP of OOH Media Strategy [Press Release]

Christopher Augmon Joins EMC Outdoor as New VP of ...

EMC Outdoor taps business development specialist and media expert, Christopher Augmon, to join their team of account executives as...
A Piece of the Pie: Experiential Marketing at Large Events

A Piece of the Pie: Experiential Marketing at Larg...

Large-scale events seem like inaccessible and costly marketing channels. The reality is they offer awareness and audience reach to...
Key Trends for Mastering Digital Marketing

Key Trends for Mastering Digital Marketing

Most marketing experts constantly struggle to keep up with digital marketing. These key trends will help you master digital market...
How to Attract Customers with Localized Digital Marketing

How to Attract Customers with Localized Digital Ma...

Localized digital content makes the difference for brands of all types. As a location-based marketing tactic, it will put your bra...
How to Drive Enrollment for Health Insurance Brands Using Out of Home Media

How to Drive Enrollment for Health Insurance Brand...

Marketing for health insurance brands can be extremely challenging. They face several different complex and unique hurdles to acqu...
What a $5M Super Bowl Ad Can Buy in OOH in 2019

What a $5M Super Bowl Ad Can Buy in OOH in 2019

This year, Super Bowl advertisers spent an estimated $5.1 million per TV spot to reach 98.2 million viewers. Here's our recommenda...
Top Tech Trends Impacting Location-Based Marketing

Top Tech Trends Impacting Location-Based Marketing

In a world full of digitized interactions, location based marketers need to embrace emerging technology and understanding how to h...
Changing the Way You Think About Event Spaces

Changing the Way You Think About Event Spaces

Break the conference room mold by innovating with unforgettable spaces and brand experiences that speak to your material, brand an...
Trade Show Marketing Trends for 2019

Trade Show Marketing Trends for 2019

In 2019, we'll see trade show exhibitors and sponsors with a deeper focus and bigger investments in creating unique, interactive, ...
Betsy McLarney Joins Geopath Board of Directors [Press Release]

Betsy McLarney Joins Geopath Board of Directors [P...

Betsy McLarney, CEO of EMC Outdoor, a nationally recognized, location-based marketing agency headquartered in Philadelphia, PA, wa...
Best of the Blog 2018

Best of the Blog 2018

As we enter 2019, we look forward with excitement at what new opportunities and developments lay ahead. We're eager to gain deeper...
5 Important Trends for Out of Home in 2019

5 Important Trends for Out of Home in 2019

As the New Year fast approaches, we take a look at trends that are gaining ground in out of home. As marketers and media planners ...
Out of Home’s Shift from Knowledge to Skill-based Planning

Out of Home’s Shift from Knowledge to Skill-...

The average consumer spends 70% of their time out of their home. Being able to reach them with relevant content or brand story is ...
What’s Your SXSW?

What’s Your SXSW?

Every year, brands and agencies from all over the globe focus on connecting with the massive and trend-setting crowds that converg...
3 Steps for Optimizing Your Trade Show Marketing

3 Steps for Optimizing Your Trade Show Marketing

Whether its brand awareness or a product launch, trade show marketing allows you to get the right message in front of the right au...
Finding My Outdoor Voice in Out of Home [Intern Spotlight]

Finding My Outdoor Voice in Out of Home [Intern Sp...

Since May, I've held an internship at EMC Outdoor. I'm grateful to be one of the 80% of students who intern at least once in colle...
How to Leverage Your Emotions for Better Selling

How to Leverage Your Emotions for Better Selling

When you go through a full sales cycle, you experience the myriad of emotions which accompany it: rejection, fear, resiliency, pur...
Why is the Customer Experience Important for Your Brand?

Why is the Customer Experience Important for Your ...

Customer Experience is an integral part of all interaction between a company and an individual. Through careful and deliberate exp...
How to Use Location-Based Marketing to Capitalize on Holiday Spending Trends

How to Use Location-Based Marketing to Capitalize ...

This time of year, people’s thoughts turn to the holiday shopping cycle. Forecasters predict a four percent increase in holiday ...
Does Brand Authenticity Matter?

Does Brand Authenticity Matter?

We’ve all heard the popular slogans companies use to position themselves as socially supportive organizations. Since this positi...
Announcing Account LAB: How our strategy team can benefit you.

Announcing Account LAB: How our strategy team can ...

At EMC Outdoor and EMC Events, we have officially launched our strategy team and named it Account LAB. This team acts as a strate...
Meet Rainy McGrew, EMC’s Experiential Extraordinaire

Meet Rainy McGrew, EMC’s Experiential Extrao...

Rainy McGrew, is EMC Outdoor's Director of Insights & Development. Rainy is a woman who is always on the move, furiously exploring...
Innovating With the Oldest Ad Medium

Innovating With the Oldest Ad Medium

In recent years, Out of Home advertising has gained greater recognition as a core part of an integrated media plan. The digitizati...
6 Traits of Good Relationship Development

6 Traits of Good Relationship Development

The key to being successful in sales is the ability to forge a trusting relationship with clients or prospects. Successful selling...
What is the Power of an Experience?

What is the Power of an Experience?

Experiential marketing is one of the fastest growing areas of advertising, but nobody seems to talk about why it is so powerful. T...
Digital Tactics for Trade Show Marketing

Digital Tactics for Trade Show Marketing

The rule of seven is one of the founding concepts in marketing: a recipient must hear or see a message at least seven times before...
Your Tradeshow Forecast: Experiential with an Abundance of Technology!

Your Tradeshow Forecast: Experiential with an Abun...

Tradeshow marketers must engage their audience and measurement that impact. Integrated Experiential Exhibit Technology, or IEET, a...
The History of Digital Out of Home [Infographic]

The History of Digital Out of Home [Infographic]

In the last half-century, we've witnessed the development of Digital Out of Home technology, which has brought new messaging and m...
How to Build a Creatively Successful Team

How to Build a Creatively Successful Team

Success in Out of Home is about cultivating a collaborative (and creative) environment. It’s the people who are at the table. Co...
The Rhythm of Advertising

The Rhythm of Advertising

I’ve come to think about advertising in a different way. There is a flow by which we live and a rhythm by which we walk, and if ...
Destination Marketing Done Right

Destination Marketing Done Right

Out of Home and Experiential marketing can be the difference-maker for your travel and tourism brand. The strengths of OOH—a var...
The Power of Good Creative

The Power of Good Creative

As advertisers, we want to put branding on everything under the sun to reach our target audience. The consumer's focus and attenti...
6 Common Planning Mistakes in Out of Home

6 Common Planning Mistakes in Out of Home

What advertisers who are new to OOH don’t realize is that there are many factors to consider when building a campaign, such as v...
Repairing a Community Through Advertising

Repairing a Community Through Advertising

What comes to mind when you think of advertising? It can have a strong, meaningful purpose by creating awareness about an importan...
Out of Home and the Casual Consumer [Infographic]

Out of Home and the Casual Consumer [Infographic]

Out-of-Home advertising is something we encounter on a daily, even hourly basis. Paired with other forms of advertising, it can am...
Offline to Online: Integrating Your Out of Home & Digital Media Channels

Offline to Online: Integrating Your Out of Home &#...

A few years ago, most media buyers probably would have said that digital media = the future and out of home media = the past. Over...