Reaching Sports Fans with Experiential Marketing
Major national and international sports events offer brands a unique environment to activate experiential marketing and target key...
Sep
2019
04
Expert Tips for Planning a Branded Event
Expert Tips for Planning a Branded Event
As brands are turning to live events to provide value for consumers, expert planning is critical to producing highly creative and ...
The Disruptive Future of Programmatic Out of Home
The changes that will take place in Out of Home as a result of programmatic will be nothing short of transformative for brands, ma...
![Engaging Tech for Experiential Marketing [Infographic]](https://www.emcoutdoor.com/blog/wp-content/uploads/2019/08/header_WIP1-1-410x260.jpg "Engaging Tech for Experiential Marketing [Infographic]")
Engaging Tech for Experiential Marketing [Infograp...
Experiential marketing activations can be enhanced by integrating technologies that allow brands to better reach and connect with ...
6 Best Practices to Perfect Your Out of Home Adver...
Brands can optimize their out of home advertising campaign by perfecting the elements that have the greatest potential audience im...
The Intersection of IRL and URL: Engagement Market...
As an experiential advocate, Social Media Day was my opportunity to better understand how social can integrate with experiential f...
Experiential Marketing and How Email Enhances It
Experiential marketing integraties easily with email marketing. Brands can leverage emails to support experiential strategies and ...
Leveraging Experiential for Trade Show Marketing a...
Experiential marketing can enhance trade show marketing and traditional out of home with more authentic creativity, visibility and...
Coyote at a Crossroads: Thoughts on the OAAA/Geopa...
The OAAA/Geopath Conference addressed important themes in out of home today. It also exposed the unprecedented capabilities of loc...
The Importance of Second Tier Trade Shows
Second-tier trade shows can play an important role in advancing marketing strategy and increasing brand awareness and engagement w...
The Push and Pull of Out of Home Today
Advertising used to focus on pushing out messaging to consumers. Today, we see data, technology and creativity feed brands' abilit...
10 Online Video Trends that Boost Branded Event Vi...
Online video content can be a powerful tool to promote and extend engagement of an experiential marketing campaign or branded even...
10 Ways to Engage with Event Attendees
Experiential marketing invites consumers to actively engage with a brand. Here are ten ways to make your brand event fun and memor...
Pro POV: Interview with Jeff Gunderman, President ...
EMC Outdoor interviews Jeff Gunderman of EYE Corp Media to understand the current state of out of home, success stories, and excit...
9 Ecommerce Trends That Will Increase Your Revenue...
To thrive in the highly competitive and saturating ecommerce market, businesses will need to adopt new technology trends.
Make Content Key in Your Digital Marketing Strateg...
The importance of content within digital marketing strategy cannot be underestimated. Optimizing content, copy, images and video i...
The Brave New World of Location Based Marketi...
As out of home sees rapid digitization of media and more accurate audience targeting, location becomes key in building audiences a...
Is Your Brand Ready for Experiential Marketing?
New market influences are shifting marketers' focus to brand experiences. Here are some ways to determine if your brand is ready f...
5 Experiential Marketing Trends in 2019
As creating experiences becomes a bigger focus of marketers and their brands, let’s look at some trends that are shaping experie...
The Marketer’s Guide to Connected TV
As television continues to become more connected to the digital purchasing journey, today's brands have new ways to interact with ...
How Location-Based Strategies Can Improve Destinat...
Location-based marketing strategies allow travel and tourism brands to stand out in the market by reaching audiences at each phase...
![Christopher Augmon Joins EMC Outdoor as New VP of OOH Media Strategy [Press Release]](https://www.emcoutdoor.com/blog/wp-content/uploads/2019/03/header-WIP3-410x260.jpg "Christopher Augmon Joins EMC Outdoor as New VP of OOH Media Strategy [Press Release]")
Christopher Augmon Joins EMC Outdoor as New VP of ...
EMC Outdoor taps business development specialist and media expert, Christopher Augmon, to join their team of account executives as...
A Piece of the Pie: Experiential Marketing at Larg...
Large-scale events seem like inaccessible and costly marketing channels. The reality is they offer awareness and audience reach to...
Key Trends for Mastering Digital Marketing
Most marketing experts constantly struggle to keep up with digital marketing. These key trends will help you master digital market...
How to Attract Customers with Localized Digital Ma...
Localized digital content makes the difference for brands of all types. As a location-based marketing tactic, it will put your bra...
How to Drive Enrollment for Health Insurance Brand...
Marketing for health insurance brands can be extremely challenging. They face several different complex and unique hurdles to acqu...
What a $5M Super Bowl Ad Can Buy in OOH in 2019
This year, Super Bowl advertisers spent an estimated $5.1 million per TV spot to reach 98.2 million viewers. Here's our recommenda...
Top Tech Trends Impacting Location-Based Marketing
In a world full of digitized interactions, location based marketers need to embrace emerging technology and understanding how to h...
Changing the Way You Think About Event Spaces
Break the conference room mold by innovating with unforgettable spaces and brand experiences that speak to your material, brand an...
Trade Show Marketing Trends for 2019
In 2019, we'll see trade show exhibitors and sponsors with a deeper focus and bigger investments in creating unique, interactive, ...
![Betsy McLarney Joins Geopath Board of Directors [Press Release]](https://www.emcoutdoor.com/blog/wp-content/uploads/2019/01/header3-410x260.jpg "Betsy McLarney Joins Geopath Board of Directors [Press Release]")
Betsy McLarney Joins Geopath Board of Directors [P...
Betsy McLarney, CEO of EMC Outdoor, a nationally recognized, location-based marketing agency headquartered in Philadelphia, PA, wa...
Best of the Blog 2018
As we enter 2019, we look forward with excitement at what new opportunities and developments lay ahead. We're eager to gain deeper...
5 Important Trends for Out of Home in 2019
As the New Year fast approaches, we take a look at trends that are gaining ground in out of home. As marketers and media planners ...
Out of Home’s Shift from Knowledge to Skill-...
The average consumer spends 70% of their time out of their home. Being able to reach them with relevant content or brand story is ...
What’s Your SXSW?
Every year, brands and agencies from all over the globe focus on connecting with the massive and trend-setting crowds that converg...
3 Steps for Optimizing Your Trade Show Marketing
Whether its brand awareness or a product launch, trade show marketing allows you to get the right message in front of the right au...
![Finding My Outdoor Voice in Out of Home [Intern Spotlight]](https://www.emcoutdoor.com/blog/wp-content/uploads/2018/11/header-1-410x260.jpg "Finding My Outdoor Voice in Out of Home [Intern Spotlight]")
Finding My Outdoor Voice in Out of Home [Intern Sp...
Since May, I've held an internship at EMC Outdoor. I'm grateful to be one of the 80% of students who intern at least once in colle...
How to Leverage Your Emotions for Better Selling
When you go through a full sales cycle, you experience the myriad of emotions which accompany it: rejection, fear, resiliency, pur...
Why is the Customer Experience Important for Your ...
Customer Experience is an integral part of all interaction between a company and an individual. Through careful and deliberate exp...
How to Use Location-Based Marketing to Capitalize ...
This time of year, people’s thoughts turn to the holiday shopping cycle. Forecasters predict a four percent increase in holiday ...
Does Brand Authenticity Matter?
We’ve all heard the popular slogans companies use to position themselves as socially supportive organizations. Since this positi...
Announcing Account LAB: How our strategy team can ...
At EMC Outdoor and EMC Events, we have officially launched our strategy team and named it Account LAB. This team acts as a strate...
Meet Rainy McGrew, EMC’s Experiential Extrao...
Rainy McGrew, is EMC Outdoor's Director of Insights & Development. Rainy is a woman who is always on the move, furiously exploring...
Innovating With the Oldest Ad Medium
In recent years, Out of Home advertising has gained greater recognition as a core part of an integrated media plan. The digitizati...
6 Traits of Good Relationship Development
The key to being successful in sales is the ability to forge a trusting relationship with clients or prospects. Successful selling...