Experiential Marketing is a marketing strategy that helps consumers engage with a brand or product in a unique way. There are many different approaches to and types of experiential marketing, and this infographic focuses on the benefits of integrating brand experiences with popular consumer technologies.
Check out a few different types of technology used to enhance experiential activations and why they are effective for brands looking to reach and connect with audiences!
(This infographic was created by Caroline McCusker, one of our 2019 Summer interns. To learn more about our internship program, go to www.emcoutdoor.com/careers.)
When not managing the EMC Outdoor blog, Luke spends his time exploring and experimenting with the latest in marketing and advertising. He's passionate about his work, his family, his dog Linus, and future R&B.