New York & Times Square are outdoor advertising’s biggest stage, so if you’re going to get noticed you have to go big.
That’s just what Brazil (yes…the country) did to promote travel and tourism.
These beautifully wrapped double-decker buses combine billboard-sized space, with street level viewing as they cruise through popular tourist areas of the city, like Times Square.
Because the buses move through popular tourist areas they not only reach New Yorkers, but also tourists — an audience with the means and inclination to travel.
httpv://youtu.be/MTmfpGMAkRA
We were thrilled to help the Brazil Tourism board and their agency execute this program in New York City. Contact us to learn more about how we can help your brand (or country!) make a big impression.