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Sweet Reason: Free Samples Give a #ASweetReason to Try CBD Beverage

Sweet Reason: Free Samples Give a #ASweetReason to Try CBD Beverage

by Jillian Cowden | Mar 25, 2020 | Daily Updates, Experiential Marketing, Featured, Guerrilla Marketing

Ever since the Farm Bill legalized hemp back in 2018, the number of CBD and hemp brands has grown exponentially. CBD has become a coveted ingredient in a host of consumer products including skin lotions, dog treats, and supplements, to name a few. One of the fastest...
Marshall University: Boosting Camaraderie with OOH

Marshall University: Boosting Camaraderie with OOH

by Jillian Cowden | Mar 6, 2020 | Billboard Advertising, Experiential Marketing, Featured, Traditional Media

As one of West Virginia’s oldest public universities, Marshall University’s roots run deep. The commonly used hashtag #MarshallUFamily and catch phrase, “Sons and Daughters of Marshall”, speaks to the university’s welcoming community and legacy of...
Nossi College of Art: Recruiting Creatives with OOH & Digital

Nossi College of Art: Recruiting Creatives with OOH & Digital

by Jillian Cowden | Feb 3, 2020 | Billboard Advertising, Featured

The college enrollment period was in full swing and Nossi College of Art wanted to increase the number of applicants among local high school students and potential transfer students throughout Nashville, TN. Our strategy was to implement an integrated campaign of...
Takeda, VUE Health: OOH & Mobile Raise Awareness for Rare Disease

Takeda, VUE Health: OOH & Mobile Raise Awareness for Rare Disease

by Jillian Cowden | Dec 13, 2019 | Billboard Advertising, Bus Advertising, Featured, Traditional Media, Transit Shelters

Hunter syndrome is a very rare disease that occurs in just one in 160,000 live births and affects mainly boys. Although there is no cure for this disease, early diagnosis and intervention are crucial to creating better patient outcomes. Data shows that there are...
Essential Costa Rica: A Taste of Tourism in NYC

Essential Costa Rica: A Taste of Tourism in NYC

by Jillian Cowden | Oct 8, 2019 | Experiential Marketing, Featured

It’s important for travel and tourism brands to communicate the value of their destination to consumers by providing them with a memorable experience or moment that speaks to its tradition and conveys the destination’s value. Actively engaging consumers in this...
Penn Museum: Experience Challenges Visitors to #MovetheSphinx

Penn Museum: Experience Challenges Visitors to #MovetheSphinx

by Luke Woods | Sep 24, 2019 | Experiential Marketing, Featured

As a part of their ongoing Building Transformation project, the Penn Museum planned to move the 12.5 ton Sphinx of Ramesses II from the Egypt Gallery, where it sat since 1926, to the museum’s main entrance hall. In anticipation of this historic move, we were tapped to...
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