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Our Recent Work: Creative and strategic out of home advertising campaigns
TravelSouthDakota.com: A Monumental Experiential Activation
It’s important for travel and tourism brands to communicate the benefits of their destination by providing consumers with a sensory experience or memorable moment. EMC, in partnership with MMGY, did exactly this by bringing the message of the TravelSouthDakota.com brand to a top-performing market, Chicago, Illinois.
Webtoon: Comic-Con Exhibit Reaches ‘Creators’ Where They Are
Webtoon is one of the most innovative, forward-thinking—dare we say “disruptive”—digital companies in entertainment, offering a platform as unique as each of its “Creators”. They capitalize on the popularity of this comic form with an app platform built to share user generated content and monetize popular contributors.
Mexico Tourism: OOH Brings Adventure to the Adventurous
Travel and tourism brands are competing for consumers’ attention in one of the most challenging industries. Out of Home is an advertising format unique for its ability to serve large scale brand awareness and consideration for destination brands, and it can target audiences in key feeder cities.
Stryker: Reaching Trade Show Attendees in New Orleans
Trade shows and conventions present an excellent opportunity for advertisers to reach a concentrated audience. This is particularly true when that audience – like medical professionals for example – are naturally spread out across the entire country, making it difficult and costly to reach them all in their local markets. This was true for our […]
North Lake Tahoe: Bringing the Lake to Los Angeles
Just south of the Humboldt-Toiyabe National Forest, right next to Carson City and I-580, you find the serene and luminescent body of freshwater known as Lake Tahoe. From its mountains powdered with snow to the premier viewpoints around the lake, Lake Tahoe is an exceptional place for memorable vacations. The organization promoting it, North Lake […]
UrbanStems: Planting the Seed with Transit Media
What would make a perfect day for you? An easy work day? Dinner ready when you get home? A compliment on that flashy outfit you spontaneously picked up? How about a bouquet of daisies delivered right to your office? Well, UrbanStems, a flower delivery service, looks to help consumers share their immediate appreciation for […]
Seattle Union Gospel Mission: Out of Home Helps Raise Awareness for Homelessness
EMC Events partnered with The Thomas Collective, the Seattle Union Gospel Mission and world-renowned photographer Lee Jeffries to create a massive outdoor art exhibit featuring the faces of Seattle’s homeless men, women and children.
Rally Health and Kevin Hart use Out of Home to drive Event Attendance in NYC
EMC Outdoor worked with Rally Health to help drive attendance for their New York City Healthfest using Out of Home Media.
Legacy Campaign: Lacoste – US Open 2005
Way back in 2005 (2 years before the iPhone came out) we ran this campaign in NYC for Lacoste. Their goal was to target the crowds attending the U.S. Open. We worked with Lacoste and their French agency to build a plan that covered the island of Manhattan via the bridges and tunnels, as well as interior roadways in key targeted neighborhoods.
Better Medicare Alliance: Covering DC from the Underground and Up
With today’s political climate, advertisers are more keen than ever to get their messaging to their target audience in the most direct ways possible, especially in a market like Washington, D.C. A combination of specifically-targeted out of home media and an on the ground campaign with brand ambassadors and branded materials, can help take your […]
Wegmans: Do what you love, love what you do!
Wegmans and their agency teamed up with EMC Outdoor to reach pockets of neighborhoods in Medford, MA for a recruitment campaign. Based on the location of the Wegmans, EMC Outdoor examined reaching the local audience within a 15 to 20 mile radius of the opening store.
NerdWallet: Going Underground to Breakout in the Tech World
With industry giants like Facebook, Apple and Google dominating ad spaces large and small across San Francisco, how does a startup stick out and make an impression? Answer: by exclusively taking over of one of BART’s busiest stations located between the Financial District and SoMa, of course!
Boost Mobile: Bringing Smoothie Fun to the Masses!
Trying to directly target your audience, while providing them a unique and memorable memory, allows a brand to get creative with how they approach the campaign. That’s why Boost Mobile turned to EMC Events for an experiential program that would allow direct access into markets where the target audience resided, and reach out to them […]
Earth Fare: Targeting Stores Across the Country
Trying to target several store openings across multiple markets around the country can prove to be difficult for some advertisers.
That’s why Earth Fare and their agency turned to EMC for an OOH solution that could find the best solutions to target a 3-5 mile radius around each opening store within a market.
Sprint: Reaching Super Bowl fans in Houston with Experiential Marketing
We had a great time in Houston helping Sprint reach NFL fans at the Super Bowl! See how our Segway team managed to reach fans on the streets, and engage with them as they moved around the many themed events.