Legacy Campaign: LYFT – Brand Building with Digital Out of Home
Back in 2014 when rideshare services were still a fairly new thing, and Lyft was an up-and-coming contender they turned to EMC to help create a national branding campaign in 23 markets, and to do it in just 16 days.
Chobani: Building an Emerging Brand with Out of Home Media
A milestone from our 30 year history in Out of Home media was the national campaign for Greek yogurt brand Chobani that helped propel them to #1 in their category.
Sweet Reason: Free Samples Give a #ASweetReason to Try CBD Beverage
EMC Outdoor used guerilla marketing tactics to help Sweet Reason reach health and wellness enthusiasts throughout the Hamptons.
Marshall University: Boosting Camaraderie with OOH
EMC Outdoor used a mix of media and experiential marketing to help Marshall University increase awareness and sense of camaraderie among the community.
Webtoon: Comic Con After Party Attracts Top Talent
EMC Outdoor planned and enhanced Webtoon’s New York Comic Con exclusive after party event with several unique themes that enticed and impressed guests.
Nossi College of Art: Recruiting Creatives with OOH & Digital
Nossi College of Art combined Out-of-Home and Digital to increase applicants among potential students throughout Nashville, TN.
Takeda, VUE Health: OOH & Mobile Raise Awareness for Rare Disease
Takeda and VUE Health combined Out-of-Home and Digital to raise awareness for Hunter Syndrome, a disease that occurs in one in 160,000 live births.
Essential Costa Rica: A Taste of Tourism in NYC
EMC Outdoor created an experiential activation for Essential Costa Rica on International Coffee Day by giving New Yorkers a taste of the Costa Rica culture.
Penn Museum: Experience Challenges Visitors to #MovetheSphinx
A snapshot of the experiential marketing activation EMC Outdoor created for Penn Museum to raise awareness for the moving of the Sphinx of Ramesses II.
Veritas Farms: Growing a CBD Brand Using Out of Home
CBD companies face challenges adhering to digital rules and regulations. Veritas Farms, a fully integrated CBD brand used out of home to stand out in the market.
3-D Chalk Art Illustrates Experiential & Social Integration
The integration of social media and experiential at Social Media Day Philadelphia demonstrates the ability for the two channels to build deeper relationships and more effective reach.
Amgen: BiTE “Engages” Attendees at ASCO 2019
The integrated Amgen campaign at 2019 ASCO used integrated media and experiential marketing to reach and educate event attendees Amgen and cancer research.
SUPERPRETZEL: Celebrating #NationalSoftPretzelMonth with a Twist
EMC Outdoor, in partnership with 160over90, developed a custom designed and curated experiential activation for SUPERPRETZEL.
Intrinsic Wine Co.: Using Guerrilla Marketing to Reach SXSW Attendees
Intrinsic Wine Co. used art and guerrilla marketing tactics to reach the SXSW audiences, gaining massive brand awareness and building brand value.
Minted: A DTC Finds Success in Data-Driven Out of Home
Direct-to-consumer (DTC) brands are known for making waves—taking what has been done by the long-standing players in the market and completely turning it on its head. Their fresh perspective allows...
Anthem: Reaching New Health Insurance Subscribers with OOH Media
Developing a marketing strategy for a health insurance brand can be difficult due to the complexity, competition and sensitivity of the industry. We took these challenges head-on for our client, Anthem, by optimizing out of home media to raise awareness for their brands, and increase website traffic and enrollment.
Intrinsic Wine Co.: Painted Wall Puts the ‘Art’ of Wine on Display
Winemakers and street artists work with materials found in their environment to create something that appeals to the senses. This shared nature of making wine and street art is why Intrinsic Wine teamed up with EMC to produce a painted wall advertisement in downtown Seattle to show the brand and new Cabernet Sauvignon.
Mielle Organics: #MielleDoesItAll at Essence Music Festival
Music festivals offer events where advertisers can target massive crowds with their brand message. To gain valuable impressions, amplify its message and create a larger brand presence, Mielle Organics advertised at the Essence Music Festival in New Orleans with a mobile billboard, taxi tops and a pop-up shop.
TravelSouthDakota.com: A Monumental Experiential Activation
It’s important for travel and tourism brands to communicate the benefits of their destination by providing consumers with a sensory experience or memorable moment. EMC, in partnership with MMGY, did exactly this by bringing the message of the TravelSouthDakota.com brand to a top-performing market, Chicago, Illinois.
Webtoon: Comic-Con Exhibit Reaches ‘Creators’ Where They Are
Webtoon is one of the most innovative, forward-thinking—dare we say “disruptive”—digital companies in entertainment, offering a platform as unique as each of its “Creators”. They capitalize on the popularity of this comic form with an app platform built to share user generated content and monetize popular contributors.
Mexico Tourism: OOH Brings Adventure to the Adventurous
Travel and tourism brands are competing for consumers’ attention in one of the most challenging industries. Out of Home is an advertising format unique for its ability to serve large scale brand awareness and consideration for destination brands, and it can target audiences in key feeder cities.
Stryker: Reaching Trade Show Attendees in New Orleans
Trade shows and conventions present an excellent opportunity for advertisers to reach a concentrated audience. This is particularly true when that audience – like medical professionals for example...
North Lake Tahoe: Bringing the Lake to Los Angeles
Just south of the Humboldt-Toiyabe National Forest, right next to Carson City and I-580, you find the serene and luminescent body of freshwater known as Lake Tahoe. From its mountains powdered with...
UrbanStems: Planting the Seed with Transit Media
What would make a perfect day for you? An easy work day? Dinner ready when you get home? A compliment on that flashy outfit you spontaneously picked up? How about a bouquet of daisies...
Seattle Union Gospel Mission: OOH Raises Awareness for Homelessness
EMC Events partnered with The Thomas Collective, the Seattle Union Gospel Mission and world-renowned photographer Lee Jeffries to create a massive outdoor art exhibit featuring the faces of Seattle’s homeless men, women and children.
Rally Health and Kevin Hart use Out of Home to drive Event Attendance in NYC
EMC Outdoor worked with Rally Health to help drive attendance for their New York City Healthfest using Out of Home Media.
Legacy Campaign: Lacoste – US Open 2005
Way back in 2005 (2 years before the iPhone came out) we ran this campaign in NYC for Lacoste. Their goal was to target the crowds attending the U.S. Open. We worked with Lacoste and their French agency to build a plan that covered the island of Manhattan via the bridges and tunnels, as well as interior roadways in key targeted neighborhoods.
Better Medicare Alliance: Covering DC from the Underground and Up
With today’s political climate, advertisers are more keen than ever to get their messaging to their target audience in the most direct ways possible, especially in a market like Washington, D.C. A...
Wegmans: Do what you love, love what you do!
Wegmans and their agency teamed up with EMC Outdoor to reach pockets of neighborhoods in Medford, MA for a recruitment campaign. Based on the location of the Wegmans, EMC Outdoor examined reaching the local audience within a 15 to 20 mile radius of the opening store.
NerdWallet: Going Underground to Breakout in the Tech World
With industry giants like Facebook, Apple and Google dominating ad spaces large and small across San Francisco, how does a startup stick out and make an impression? Answer: by exclusively taking over of one of BART’s busiest stations located between the Financial District and SoMa, of course!
