FEMA Helps Ease the Burden of COVID-19 With Out of Home

The COVID-19 pandemic severely affected lives around the globe. Isolation, contact restrictions, and economic shutdowns completely transformed individuals everywhere. Our most recent Out of Home activation for the Federal Emergency Management Agency (FEMA) utilized...

Conference Marketing Amplified through Out of Home

The American Academy of Ophthalmology tapped EMC as its official partner to support and manage its outdoor tradeshow conference sponsorship opportunities. Our trade show marketing team worked closely with the organization and the exhibiting advertisers to plan and...

Flower Wall Creates a “Living” OOH Social Space Inside PSTM

EMC and Allergan Natrelle worked closely to plan and execute a living flower wall inside Plastic Surgery The Meeting (PSTM) that created a space to drive attendees to their booth and that event attendees could visit multiple times during their stay. Allergan wanted to...

Healthcare Companies Use Out of Home to Promote Screenings In Under-served Communities

Lung and liver cancer are becoming two of the most common cancers worldwide. With lung cancer being the second most common and liver being the sixth, early diagnosis and intervention are crucial since symptoms can be dormant until later stages. This is especially...

Seattle Union Gospel Mission: OOH Projections Raise Awareness for Homelessness

Most Out of Home activations that consumers see on a daily basis are intended to build awareness. In turn, these daily activations are meant to produce profits, but not all advertising is motivated by profits. Occasionally, we can help bring activations to life that...
Anthem: Reaching New Health Insurance Subscribers with OOH Media

Anthem: Reaching New Health Insurance Subscribers with OOH Media

Developing a marketing strategy for a health insurance brand can be difficult due to the complexity, competition and sensitivity of the industry. We took these challenges head-on for our client, Anthem, by optimizing out of home media to raise awareness for their brands, and increase website traffic and enrollment.

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Intrinsic Wine Co.: Painted Wall Puts the ‘Art’ of Wine on Display

Intrinsic Wine Co.: Painted Wall Puts the ‘Art’ of Wine on Display

Winemakers and street artists work with materials found in their environment to create something that appeals to the senses. This shared nature of making wine and street art is why Intrinsic Wine teamed up with EMC to produce a painted wall advertisement in downtown Seattle to show the brand and new Cabernet Sauvignon.

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Mielle Organics: #MielleDoesItAll at Essence Music Festival

Mielle Organics: #MielleDoesItAll at Essence Music Festival

Music festivals offer events where advertisers can target massive crowds with their brand message. To gain valuable impressions, amplify its message and create a larger brand presence, Mielle Organics advertised at the Essence Music Festival in New Orleans with a mobile billboard, taxi tops and a pop-up shop.

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TravelSouthDakota.com: A Monumental Experiential Activation

TravelSouthDakota.com: A Monumental Experiential Activation

It’s important for travel and tourism brands to communicate the benefits of their destination by providing consumers with a sensory experience or memorable moment. EMC, in partnership with MMGY, did exactly this by bringing the message of the TravelSouthDakota.com brand to a top-performing market, Chicago, Illinois.

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Webtoon: Comic-Con Exhibit Reaches ‘Creators’ Where They Are

Webtoon: Comic-Con Exhibit Reaches ‘Creators’ Where They Are

Webtoon is one of the most innovative, forward-thinking—dare we say “disruptive”—digital companies in entertainment, offering a platform as unique as each of its “Creators”. They capitalize on the popularity of this comic form with an app platform built to share user generated content and monetize popular contributors.

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Mexico Tourism: OOH Brings Adventure to the Adventurous

Mexico Tourism: OOH Brings Adventure to the Adventurous

Travel and tourism brands are competing for consumers’ attention in one of the most challenging industries. Out of Home is an advertising format unique for its ability to serve large scale brand awareness and consideration for destination brands, and it can target audiences in key feeder cities.

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