Legacy Campaign: LYFT – Brand Building with Digital Out of Home

Back in 2014 when rideshare services were still a fairly new thing, and Lyft was an up-and-coming contender they turned to EMC to help create a national branding campaign in 23 markets, and to do it in just 16 days.

Chobani: Building an Emerging Brand with Out of Home Media

A milestone from our 30 year history in Out of Home media was the national campaign for Greek yogurt brand Chobani that helped propel them to #1 in their category.

Sweet Reason: Free Samples Give a #ASweetReason to Try CBD Beverage

EMC Outdoor used guerilla marketing tactics to help Sweet Reason reach health and wellness enthusiasts throughout the Hamptons.

Marshall University: Boosting Camaraderie with OOH

EMC Outdoor used a mix of media and experiential marketing to help Marshall University increase awareness and sense of camaraderie among the community.

Webtoon: Comic Con After Party Attracts Top Talent

EMC Outdoor planned and enhanced Webtoon’s New York Comic Con exclusive after party event with several unique themes that enticed and impressed guests.

Anthem: Reaching New Health Insurance Subscribers with OOH Media

Anthem: Reaching New Health Insurance Subscribers with OOH Media

Developing a marketing strategy for a health insurance brand can be difficult due to the complexity, competition and sensitivity of the industry. We took these challenges head-on for our client, Anthem, by optimizing out of home media to raise awareness for their brands, and increase website traffic and enrollment.

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Intrinsic Wine Co.: Painted Wall Puts the ‘Art’ of Wine on Display

Intrinsic Wine Co.: Painted Wall Puts the ‘Art’ of Wine on Display

Winemakers and street artists work with materials found in their environment to create something that appeals to the senses. This shared nature of making wine and street art is why Intrinsic Wine teamed up with EMC to produce a painted wall advertisement in downtown Seattle to show the brand and new Cabernet Sauvignon.

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Mielle Organics: #MielleDoesItAll at Essence Music Festival

Mielle Organics: #MielleDoesItAll at Essence Music Festival

Music festivals offer events where advertisers can target massive crowds with their brand message. To gain valuable impressions, amplify its message and create a larger brand presence, Mielle Organics advertised at the Essence Music Festival in New Orleans with a mobile billboard, taxi tops and a pop-up shop.

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TravelSouthDakota.com: A Monumental Experiential Activation

TravelSouthDakota.com: A Monumental Experiential Activation

It’s important for travel and tourism brands to communicate the benefits of their destination by providing consumers with a sensory experience or memorable moment. EMC, in partnership with MMGY, did exactly this by bringing the message of the TravelSouthDakota.com brand to a top-performing market, Chicago, Illinois.

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Webtoon: Comic-Con Exhibit Reaches ‘Creators’ Where They Are

Webtoon: Comic-Con Exhibit Reaches ‘Creators’ Where They Are

Webtoon is one of the most innovative, forward-thinking—dare we say “disruptive”—digital companies in entertainment, offering a platform as unique as each of its “Creators”. They capitalize on the popularity of this comic form with an app platform built to share user generated content and monetize popular contributors.

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Mexico Tourism: OOH Brings Adventure to the Adventurous

Mexico Tourism: OOH Brings Adventure to the Adventurous

Travel and tourism brands are competing for consumers’ attention in one of the most challenging industries. Out of Home is an advertising format unique for its ability to serve large scale brand awareness and consideration for destination brands, and it can target audiences in key feeder cities.

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Legacy Campaign: Lacoste – US Open 2005

Legacy Campaign: Lacoste – US Open 2005

Way back in 2005 (2 years before the iPhone came out) we ran this campaign in NYC for Lacoste. Their goal was to target the crowds attending the U.S. Open. We worked with Lacoste and their French agency to build a plan that covered the island of Manhattan via the bridges and tunnels, as well as interior roadways in key targeted neighborhoods.

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Wegmans: Do what you love, love what you do!

Wegmans: Do what you love, love what you do!

Wegmans and their agency teamed up with EMC Outdoor to reach pockets of neighborhoods in Medford, MA for a recruitment campaign. Based on the location of the Wegmans, EMC Outdoor examined reaching the local audience within a 15 to 20 mile radius of the opening store.

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NerdWallet: Going Underground to Breakout in the Tech World

NerdWallet: Going Underground to Breakout in the Tech World

With industry giants like Facebook, Apple and Google dominating ad spaces large and small across San Francisco, how does a startup stick out and make an impression? Answer: by exclusively taking over of one of BART’s busiest stations located between the Financial District and SoMa, of course!

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