Sweet Reason: Free Samples Give a #ASweetReason to Try CBD Beverage
EMC Outdoor used guerilla marketing tactics to help Sweet Reason reach health and wellness enthusiasts throughout the Hamptons.
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Marshall University: Boosting Camaraderie with OOH
EMC Outdoor used a mix of media and experiential marketing to help Marshall University increase awareness and sense of camaraderie among the community.
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Webtoon: Comic Con After Party Attracts Top Talent
EMC Outdoor planned and enhanced Webtoon’s New York Comic Con exclusive after party event with several unique themes that enticed and impressed guests.
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Nossi College of Art: Recruiting Creatives with OOH & Digital
Nossi College of Art combined Out-of-Home and Digital to increase applicants among potential students throughout Nashville, TN.
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Takeda, VUE Health: OOH & Mobile Raise Awareness for Rare Disease
Takeda and VUE Health combined Out-of-Home and Digital to raise awareness for Hunter Syndrome, a disease that occurs in one in 160,000 live births.
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Essential Costa Rica: A Taste of Tourism in NYC
EMC Outdoor created an experiential activation for Essential Costa Rica on International Coffee Day by giving New Yorkers a taste of the Costa Rica culture.
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Penn Museum: Experience Challenges Visitors to #MovetheSphinx
A snapshot of the experiential marketing activation EMC Outdoor created for Penn Museum to raise awareness for the moving of the Sphinx of Ramesses II.
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Veritas Farms: Growing a CBD Brand Using Out of Home
CBD companies face challenges adhering to digital rules and regulations. Veritas Farms, a fully integrated CBD brand used out of home to stand out in the market.
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3-D Chalk Art Illustrates Experiential & Social Integration
The integration of social media and experiential at Social Media Day Philadelphia demonstrates the ability for the two channels to build deeper relationships and more effective reach.
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Amgen: BiTE “Engages” Attendees at ASCO 2019
The integrated Amgen campaign at 2019 ASCO used integrated media and experiential marketing to reach and educate event attendees Amgen and cancer research.
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SUPERPRETZEL: Celebrating #NationalSoftPretzelMonth with a Twist
EMC Outdoor, in partnership with 160over90, developed a custom designed and curated experiential activation for SUPERPRETZEL.
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Intrinsic Wine Co.: Using Guerrilla Marketing to Reach SXSW Attendees
Intrinsic Wine Co. used art and guerrilla marketing tactics to reach the SXSW audiences, gaining massive brand awareness and building brand value.
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Minted: A DTC Finds Success in Data-Driven Out of Home
Direct-to-consumer (DTC) brands are known for making waves—taking what has been done by the long-standing players in the market and completely turning it on its head. Their fresh perspective allows...
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Anthem: Reaching New Health Insurance Subscribers with OOH Media
Developing a marketing strategy for a health insurance brand can be difficult due to the complexity, competition and sensitivity of the industry. We took these challenges head-on for our client, Anthem, by optimizing out of home media to raise awareness for their brands, and increase website traffic and enrollment.
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Intrinsic Wine Co.: Painted Wall Puts the ‘Art’ of Wine on Display
Winemakers and street artists work with materials found in their environment to create something that appeals to the senses. This shared nature of making wine and street art is why Intrinsic Wine teamed up with EMC to produce a painted wall advertisement in downtown Seattle to show the brand and new Cabernet Sauvignon.
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Mielle Organics: #MielleDoesItAll at Essence Music Festival
Music festivals offer events where advertisers can target massive crowds with their brand message. To gain valuable impressions, amplify its message and create a larger brand presence, Mielle Organics advertised at the Essence Music Festival in New Orleans with a mobile billboard, taxi tops and a pop-up shop.
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TravelSouthDakota.com: A Monumental Experiential Activation
It’s important for travel and tourism brands to communicate the benefits of their destination by providing consumers with a sensory experience or memorable moment. EMC, in partnership with MMGY, did exactly this by bringing the message of the TravelSouthDakota.com brand to a top-performing market, Chicago, Illinois.
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Webtoon: Comic-Con Exhibit Reaches ‘Creators’ Where They Are
Webtoon is one of the most innovative, forward-thinking—dare we say “disruptive”—digital companies in entertainment, offering a platform as unique as each of its “Creators”. They capitalize on the popularity of this comic form with an app platform built to share user generated content and monetize popular contributors.
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