Veritas Farms: Growing a CBD Brand Using Out of Home

CBD companies face challenges adhering to digital rules and regulations. Veritas Farms, a fully integrated CBD brand used out of home to stand out in the market.

3-D Chalk Art Illustrates Experiential & Social Integration

The integration of social media and experiential at Social Media Day Philadelphia demonstrates the ability for the two channels to build deeper relationships and more effective reach.

Amgen: BiTE “Engages” Attendees at ASCO 2019

The integrated Amgen campaign at 2019 ASCO used integrated media and experiential marketing to reach and educate event attendees Amgen and cancer research.

SUPERPRETZEL: Celebrating #NationalSoftPretzelMonth with a Twist

EMC Outdoor, in partnership with 160over90, developed a custom designed and curated experiential activation for SUPERPRETZEL.

Intrinsic Wine Co.: Using Guerrilla Marketing to Reach SXSW Attendees

Intrinsic Wine Co. used art and guerrilla marketing tactics to reach the SXSW audiences, gaining massive brand awareness and building brand value.

Anthem: Reaching New Health Insurance Subscribers with OOH Media

Developing a marketing strategy for a health insurance brand can be difficult due to the complexity, competition and sensitivity of the industry. We took these challenges head-on for our client, Anthem, by optimizing out of home media to raise awareness for their brands, and increase website traffic and enrollment.

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Intrinsic Wine Co.: Painted Wall Puts the ‘Art’ of Wine on Display

Winemakers and street artists work with materials found in their environment to create something that appeals to the senses. This shared nature of making wine and street art is why Intrinsic Wine teamed up with EMC to produce a painted wall advertisement in downtown Seattle to show the brand and new Cabernet Sauvignon.

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Mielle Organics: #MielleDoesItAll at Essence Music Festival

Music festivals offer events where advertisers can target massive crowds with their brand message. To gain valuable impressions, amplify its message and create a larger brand presence, Mielle Organics advertised at the Essence Music Festival in New Orleans with a mobile billboard, taxi tops and a pop-up shop.

read more A Monumental Experiential Activation

It’s important for travel and tourism brands to communicate the benefits of their destination by providing consumers with a sensory experience or memorable moment. EMC, in partnership with MMGY, did exactly this by bringing the message of the brand to a top-performing market, Chicago, Illinois.

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Webtoon: Comic-Con Exhibit Reaches ‘Creators’ Where They Are

Webtoon is one of the most innovative, forward-thinking—dare we say “disruptive”—digital companies in entertainment, offering a platform as unique as each of its “Creators”. They capitalize on the popularity of this comic form with an app platform built to share user generated content and monetize popular contributors.

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Mexico Tourism: OOH Brings Adventure to the Adventurous

Travel and tourism brands are competing for consumers’ attention in one of the most challenging industries. Out of Home is an advertising format unique for its ability to serve large scale brand awareness and consideration for destination brands, and it can target audiences in key feeder cities.

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Legacy Campaign: Lacoste – US Open 2005

Way back in 2005 (2 years before the iPhone came out) we ran this campaign in NYC for Lacoste. Their goal was to target the crowds attending the U.S. Open. We worked with Lacoste and their French agency to build a plan that covered the island of Manhattan via the bridges and tunnels, as well as interior roadways in key targeted neighborhoods.

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