The American Academy of Ophthalmology tapped EMC as its official partner to support and manage its outdoor tradeshow conference sponsorship opportunities. Our trade show marketing team worked...
EMC and Allergan Natrelle worked closely to plan and execute a living flower wall inside Plastic Surgery The Meeting (PSTM) that created a space to drive attendees to their booth and that event...
Lung and liver cancer are becoming two of the most common cancers worldwide. With lung cancer being the second most common and liver being the sixth, early diagnosis and intervention are crucial...
Most Out of Home activations that consumers see on a daily basis are intended to build awareness. In turn, these daily activations are meant to produce profits, but not all advertising is motivated...
When we look at Out of Home media, most campaigns are B2B and B2C and include tangible industries such as food, beverage, and fashion. However, our most recent OOH activation for Taipei Economic and...
For CPG’s trying to gain market share and grow beyond their core base market one challenge is always just getting consumers to try your product. This is particularly true with food and...
Another campaign from our 30 years in Out of Home. In 2009 this campaign for Hansen’s Natural Beverages uses Out of Home to help drive online and social media engagement.
Back in 2014 when rideshare services were still a fairly new thing, and Lyft was an up-and-coming contender they turned to EMC to help create a national branding campaign in 23 markets, and to do it in just 16 days.
A milestone from our 30 year history in Out of Home media was the national campaign for Greek yogurt brand Chobani that helped propel them to #1 in their category.
EMC Outdoor used guerilla marketing tactics to help Sweet Reason reach health and wellness enthusiasts throughout the Hamptons.
EMC Outdoor used a mix of media and experiential marketing to help Marshall University increase awareness and sense of camaraderie among the community.
EMC Outdoor planned and enhanced Webtoon’s New York Comic Con exclusive after party event with several unique themes that enticed and impressed guests.
Nossi College of Art combined Out-of-Home and Digital to increase applicants among potential students throughout Nashville, TN.
Takeda and VUE Health combined Out-of-Home and Digital to raise awareness for Hunter Syndrome, a disease that occurs in one in 160,000 live births.
EMC Outdoor created an experiential activation for Essential Costa Rica on International Coffee Day by giving New Yorkers a taste of the Costa Rica culture.
A snapshot of the experiential marketing activation EMC Outdoor created for Penn Museum to raise awareness for the moving of the Sphinx of Ramesses II.
CBD companies face challenges adhering to digital rules and regulations. Veritas Farms, a fully integrated CBD brand used out of home to stand out in the market.
The integration of social media and experiential at Social Media Day Philadelphia demonstrates the ability for the two channels to build deeper relationships and more effective reach.
The integrated Amgen campaign at 2019 ASCO used integrated media and experiential marketing to reach and educate event attendees Amgen and cancer research.
EMC Outdoor, in partnership with 160over90, developed a custom designed and curated experiential activation for SUPERPRETZEL.
Intrinsic Wine Co. used art and guerrilla marketing tactics to reach the SXSW audiences, gaining massive brand awareness and building brand value.
Direct-to-consumer (DTC) brands are known for making waves—taking what has been done by the long-standing players in the market and completely turning it on its head. Their fresh perspective allows...
Developing a marketing strategy for a health insurance brand can be difficult due to the complexity, competition and sensitivity of the industry. We took these challenges head-on for our client, Anthem, by optimizing out of home media to raise awareness for their brands, and increase website traffic and enrollment.
Winemakers and street artists work with materials found in their environment to create something that appeals to the senses. This shared nature of making wine and street art is why Intrinsic Wine teamed up with EMC to produce a painted wall advertisement in downtown Seattle to show the brand and new Cabernet Sauvignon.
Music festivals offer events where advertisers can target massive crowds with their brand message. To gain valuable impressions, amplify its message and create a larger brand presence, Mielle Organics advertised at the Essence Music Festival in New Orleans with a mobile billboard, taxi tops and a pop-up shop.
It’s important for travel and tourism brands to communicate the benefits of their destination by providing consumers with a sensory experience or memorable moment. EMC, in partnership with MMGY, did exactly this by bringing the message of the TravelSouthDakota.com brand to a top-performing market, Chicago, Illinois.
Webtoon is one of the most innovative, forward-thinking—dare we say “disruptive”—digital companies in entertainment, offering a platform as unique as each of its “Creators”. They capitalize on the popularity of this comic form with an app platform built to share user generated content and monetize popular contributors.
Travel and tourism brands are competing for consumers’ attention in one of the most challenging industries. Out of Home is an advertising format unique for its ability to serve large scale brand awareness and consideration for destination brands, and it can target audiences in key feeder cities.
Trade shows and conventions present an excellent opportunity for advertisers to reach a concentrated audience. This is particularly true when that audience – like medical professionals for example...
Just south of the Humboldt-Toiyabe National Forest, right next to Carson City and I-580, you find the serene and luminescent body of freshwater known as Lake Tahoe. From its mountains powdered with...