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Talk about IMPACT – Jonathan Vilma is big enough on the field, a 12 foot tall Vilma is almost scary. But, I probably would buy a cell phone if he told me to. 10 of these mobile billboards blanketed the NYC area as part of a NY Jets home game sponsorship program. The 5 day program covered over 200 retail locations during the week ending up at the Meadowlands on game day.
We’ve been helping the Jets execute the outdoor portion of their home game sponsorship package for 4 years, and we’re pretty proud that advertisers like Sprint keep coming back. A nice media crossover here too with a mobile provider using OOH for promotion.
