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Our Recent Work: Creative and strategic out of home advertising campaigns
Event Marketing
Amgen: BiTE “Engages” Attendees at ASCO 2019
The integrated Amgen campaign at 2019 ASCO used integrated media and experiential marketing to reach and educate event attendees Amgen and cancer research.
Intrinsic Wine Co.: Using Guerrilla Marketing to Reach SXSW Attendees
Intrinsic Wine Co. used art and guerrilla marketing tactics to reach the SXSW audiences, gaining massive brand awareness and building brand value.
TravelSouthDakota.com: A Monumental Experiential Activation
It’s important for travel and tourism brands to communicate the benefits of their destination by providing consumers with a sensory experience or memorable moment. EMC, in partnership with MMGY, did exactly this by bringing the message of the TravelSouthDakota.com brand to a top-performing market, Chicago, Illinois.
North Lake Tahoe: Bringing the Lake to Los Angeles
Just south of the Humboldt-Toiyabe National Forest, right next to Carson City and I-580, you find the serene and luminescent body of freshwater known as Lake Tahoe. From its mountains powdered with snow to the premier viewpoints around the lake, Lake Tahoe is an exceptional place for memorable vacations. The organization promoting it, North Lake […]
Rally Health and Kevin Hart use Out of Home to drive Event Attendance in NYC
EMC Outdoor worked with Rally Health to help drive attendance for their New York City Healthfest using Out of Home Media.
Better Medicare Alliance: Covering DC from the Underground and Up
With today’s political climate, advertisers are more keen than ever to get their messaging to their target audience in the most direct ways possible, especially in a market like Washington, D.C. A combination of specifically-targeted out of home media and an on the ground campaign with brand ambassadors and branded materials, can help take your […]
Boost Mobile: Bringing Smoothie Fun to the Masses!
Trying to directly target your audience, while providing them a unique and memorable memory, allows a brand to get creative with how they approach the campaign. That’s why Boost Mobile turned to EMC Events for an experiential program that would allow direct access into markets where the target audience resided, and reach out to them […]
Earth Fare: Targeting Stores Across the Country
Trying to target several store openings across multiple markets around the country can prove to be difficult for some advertisers.
That’s why Earth Fare and their agency turned to EMC for an OOH solution that could find the best solutions to target a 3-5 mile radius around each opening store within a market.
Sprint: Reaching Super Bowl fans in Houston with Experiential Marketing
We had a great time in Houston helping Sprint reach NFL fans at the Super Bowl! See how our Segway team managed to reach fans on the streets, and engage with them as they moved around the many themed events.
Farmer’s Market: Launching a new product, samples included!
When launching a new product, how would you get yourself out there? That is what Farmer’s Market asked EMC Events as they launched a new brand of pet food including cat food, dog food and pet protein bars and jerky.
CURE: From Targeting Trade Shows to General Markets
Trying to target a general market as well as trade show attendees can be tough. That’s why CURE, Pharmacy Times and their agency turned to EMC Outdoor for an OOH solution.
ACAAI: Taking sponsorship visibility to new heights across San Francisco
The American College of Allergy, Asthma and Immunology tapped EMC Events to plan and execute city specific outdoor and indoor promotional sponsorship opportunities. Our Trade Show Marketing team worked closely with the organization and the exhibiting advertiser TEVA to plan and execute a package of outdoor and indoor media that would reach event attendees at multiple […]
ADOBE: Reaching Dreamforce Attendees
Everyone that knows about Dreamforce wants to attend Dreamforce, and 2016 was no exception with over 170,000 attendees descending on San Francisco. Adobe wanted to make waves at this huge event and create not only awareness, but excitement about their product, Adobe Sign. Adobe was hosting a lounge for attendees that featured free massages and […]
Legacy Campaign: Nortel, “What Do You Want the Internet to Be?”, 2001
As we’ve been going through our 25th year in out of home, we’ve been taking a look back at some of the campaigns that helped shape our agency. This is not only helped shape our agency, but maybe helped shape the internet. Using out of home media to reach trade show and convention attendees is […]
Steelhouse Media: Reaching Cannes Lions 2016 Attendees with Out of Home
Trying to target an international event overseas is difficult, especially when dealing with international media and currency. That’s why Steelhouse Media and their agency turned to EMC Outdoor for an Out of Home solution that could help them effectively target attendees at Cannes Lions 2016. Looking for large, impactful media, EMC put together a plan […]
T-Mobile: Experiential Marketing Can #BeMagenta
When T-Mobile and their agency were looking for a fun way to target potential employees for a recruitment campaign in Seattle WA, they turned to our experiential division at EMC Events. T-Mobile was counting on our team’s years of knowledge about street-level executions to create a fun and energetic experiential plan that reflected the T-Mobile […]
Stryker: Making the most of Trade Show Marketing with Out of Home
Trade shows and conventions are important opportunities for developing new business, launching new products, and staying in touch with existing clients while assessing the state of the industry. Despite their importance, many companies miss a key opportunity to reach industry members before they ever set foot on the floor – Out of Home Media. When […]
Mexico Tourism makes a big play at the Super Bowl with Out of Home
We were thrilled to secure an officially approved NFL sponsorship on behalf of our client for Mexico Tourism at the Super Bowl this February. While both teams were focused on moving the ball downfield, we were moving attendees from popular areas / events to the stadium and back via these fully wrapped shuttle buses that […]
Delta Skymiles Card: Reaching Holiday Shoppers with Experiential Marketing
In order to target holiday shoppers and Delta Sky Miles cardholders in the Minneapolis market, Delta created a pop-up gift wrapping station at the mall for Black Friday, and all of the weekends between Thanksgiving and Christmas. The wrapping station created a branded experiential environment within the mall, including branded back drop, branded table cloths, […]
Sound Credit Union: Using Out-of-Home to make a personal connection
Sound Credit Union wanted to step beyond traditional branding, make a personal connection with consumers, and emphasize their position as a community bank with deep roots in the Seattle area. To achieve this, a team of brand ambassadors has been strategically working key summer events and popular recreational areas to connect with people on the […]
Targeted Out of Home Use For Event Marketing Strategies
As Celgene and their agency prepared for one of the most important medical conferences of the year — the annual ASCO meeting— they looked to EMC Outdoor for an out of home media plan that would deliver a dominant presence during the Chicago event. Medical conferences, like other types of conventions and trade shows, provide […]
Corner Bakery gets local with mobile billboard advertising
When restaurant chain Corner Bakery wanted to increase awareness across the Los Angeles market while driving traffic away from their competition, they turned to EMC Outdoor for a campaign of mobile billboard advertising that would provide high visibility, as well as geographic flexibility. One of the most powerful aspects of mobile billboard advertising is that […]
Alcon Labs: Making a big statement with out of home media!
Major events like conventions, trade shows, and medical meetings are crucial times for exhibitors. With the target audience concentrated in one location for a small window of time, there is a massive opportunity for exhibitors to advertise. Exhibitors are always looking for new ways to outshine their competition, and out of home excels at making […]
Cosi: Using mobile out of home media to launch their new menu!
When the national restaurant chain Cosí wanted to launch their new fall lunch menu in major urban markets they turned to EMC for an out of home solution that could be highly targeted, very flexible, and translate easily to each different market. Cosí wanted to reach a very specific audience – urban professionals in close […]