Wowza…. What a year we’ve had in 2016! It’s been a real roller coaster in all things from politics (don’t worry we’re not going there!), to entertainment upheavals, media circuses, you name it, we’re not sorry to see you go 2016, but 17 has us like YAS! (Come find us in Houston as we roll out a multi-faceted campaign during the Super Bowl festivities!)
OOH and Experiential marketing are rapidly growing into an on par alternative to traditional media buying, and becoming a go-to partner with mobile. It’s exciting to see the new innovative ways ROI and performance can be tracked and measured. It’s on fire, and we’re poised to help our clients feed that flame! Proximity and mobile marketing are now integrated fully into the spectrum of EMC’s service offerings because, we get it, we change with the times too.
With Spring exactly where we want it to be – around the corner – we thought it would be a good time to share some of our recent campaigns that highlight how EXP can fit into a range of marketing plans:
ADOBE: Reaching Trade Show Attendees with Experiential
Experiential marketing can be a key driver for Trade Shows. At the Dreamforce meeting in San Francisco last fall Adobe used experiential as a way to drive attendees to a lounge they had created for the show. The lounge was equipped with charging stations (a highly desirable perk for the tech heavy attendees) along with snacks, free massages, and other giveaways. In just three days the team handed out over 20,000 invitations, and over 20,000 custom branded fortune cookies to help drive attendees to Adobe’s Experience
Boost Mobile: Driving Retail Foot Traffic with Experiential
Experiential can also help drive traffic to brick and mortar retail locations – especially if you provide some tasty motivation like free smoothies. We recently helped Boost Mobile conduct a Smoothie Truck tour to pass out some delish branding. The tour covered 3 cities and over 40 Boost Mobile locations. The team created a party atmosphere around the store locations with tents, games and giveaways in addition to the smoothies. At the end of the road the team had given away over 5,000 smoothies, awarded prizes to over 1,300 happy game winners, and garnered almost a quarter million estimated impressions.
Farmers Market: Experiential for Really Cute Puppies!
Last fall we also helped launch a brand new product into the US Marketplace by connecting what our target consumer needed. Our target consumers (don’t be jealous) were adorable doggies enjoying an all-natural food to align with their human counterpart’s healthier lifestyle.
If we can eat healthier, so can our 4 legged family members! Uncovering all the unique gems to find our furry friends throughout the Chicagoland area was our challenge, but EMC was up to it, even pairing a farm friendly vibe to the campaign. Success! Happy Dogs and Humans around. It also helped that we aligned the activation during the World Series, how bout that! Yes we can read the future! No, not really – we just know our markets and how to hit those goals in out of the box ways.
Our Experiential team is constantly cross pollinating with our traditional Out of Home and our Trade Show divisions to provide a 360 degree approach to how to deliver that measurable moment. This is how we’re locating all the hidden treasures and negotiating amazing opportunities for our clients. Its ok, Olmec says we can tell you where they’re hidden. (90’s cats rejoice!)
Are you ready for some exciting new things for your client or brand in 2017? That warm weather and spring time proof-positive vibes for your OOH and Experiential needs are right here waiting for you. Contact our Girl Friday, Director of Events, Jen Stuart at Jstuart@emcoutdoor.com she’ll hook you up!
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