Tim Nichols is a founding partner at ExactDrive, a leading Online Advertising Platform with managed services and reseller. Founded in 2008, ExactDrive designed and developed its real-time media buying ad platform to enable digital media buyers to evaluate, bid on and purchase ad inventory on an impression-by-impression basis. With real-time bidding, media buyers can drive meaningful one-to-one connections to consumers with greater scale, brand safety, results and efficiency.
As television continues to become more connected to the digital purchasing journey, today's brands have new ways to interact with clients and consumers.