Reaching Sports Fans with Experiential Marketing
Major national and international sports events offer brands a unique environment to activate experiential marketing and target key demographic audiences.
Category: Featured
Expert Tips for Planning a Branded Event
As brands are turning to live events to provide value for consumers, expert planning is critical to producing highly creative and impactful experiences.
The Disruptive Future of Programmatic Out of Home
The changes that will take place in Out of Home as a result of programmatic will be nothing short of transformative for brands, marketers and planners.
![Engaging Tech for Experiential Marketing [Infographic]](https://www.emcoutdoor.com/blog/wp-content/uploads/2019/08/header_WIP1-1-410x260.jpg "Engaging Tech for Experiential Marketing [Infographic]")
Engaging Tech for Experiential Marketing [Infographic]
Experiential marketing activations can be enhanced by integrating technologies that allow brands to better reach and connect with targeted audiences!
6 Best Practices to Perfect Your Out of Home Advertising
Brands can optimize their out of home advertising campaign by perfecting the elements that have the greatest potential audience impact.
The Intersection of IRL and URL: Engagement Marketing
As an experiential advocate, Social Media Day was my opportunity to better understand how social can integrate with experiential for valuable amplification.
Experiential Marketing and How Email Enhances It
Experiential marketing integraties easily with email marketing. Brands can leverage emails to support experiential strategies and make them more effective.
Leveraging Experiential for Trade Show Marketing and Out of Home
Experiential marketing can enhance trade show marketing and traditional out of home with more authentic creativity, visibility and measurement.
Coyote at a Crossroads: Thoughts on the OAAA/Geopath Conference and the Future of Out of Home
The OAAA/Geopath Conference addressed important themes in out of home today. It also exposed the unprecedented capabilities of location-based marketing and how we in the industry need to catch up.
The Importance of Second Tier Trade Shows
Second-tier trade shows can play an important role in advancing marketing strategy and increasing brand awareness and engagement with your target audience.
The Push and Pull of Out of Home Today
Advertising used to focus on pushing out messaging to consumers. Today, we see data, technology and creativity feed brands' abilities to pull-in audiences.
10 Online Video Trends that Boost Branded Event Visibility
Online video content can be a powerful tool to promote and extend engagement of an experiential marketing campaign or branded event.
10 Ways to Engage with Event Attendees
Experiential marketing invites consumers to actively engage with a brand. Here are ten ways to make your brand event fun and memorable for attendees.
Pro POV: Interview with Jeff Gunderman, President & CEO of EYE Corp Media
EMC Outdoor interviews Jeff Gunderman of EYE Corp Media to understand the current state of out of home, success stories, and exciting growth opportunities!
9 Ecommerce Trends That Will Increase Your Revenue In 2019
To thrive in the highly competitive and saturating ecommerce market, businesses will need to adopt new technology trends.
Make Content Key in Your Digital Marketing Strategy
The importance of content within digital marketing strategy cannot be underestimated. Optimizing content, copy, images and video is key to online success.
The Brave New World of Location Based Marketing
As out of home sees rapid digitization of media and more accurate audience targeting, location becomes key in building audiences and targeting advertising.
Is Your Brand Ready for Experiential Marketing?
New market influences are shifting marketers' focus to brand experiences. Here are some ways to determine if your brand is ready for experiential marketing.
5 Experiential Marketing Trends in 2019
As creating experiences becomes a bigger focus of marketers and their brands, let’s look at some trends that are shaping experiential marketing in 2019.
The Marketer’s Guide to Connected TV
As television continues to become more connected to the digital purchasing journey, today's brands have new ways to interact with clients and consumers.
How Location-Based Strategies Can Improve Destination Marketing
Location-based marketing strategies allow travel and tourism brands to stand out in the market by reaching audiences at each phase of the engagement funnel.
![Christopher Augmon Joins EMC Outdoor as New VP of OOH Media Strategy [Press Release]](https://www.emcoutdoor.com/blog/wp-content/uploads/2019/03/header-WIP3-410x260.jpg "Christopher Augmon Joins EMC Outdoor as New VP of OOH Media Strategy [Press Release]")
Christopher Augmon Joins EMC Outdoor as New VP of OOH Media Strategy [Press Release]
EMC Outdoor taps business development specialist and media expert, Christopher Augmon, to join their team of account executives as VP of OOH Media Strategy.
A Piece of the Pie: Experiential Marketing at Large Events
Large-scale events seem like inaccessible and costly marketing channels. The reality is they offer awareness and audience reach to fit any brand or budget.
Key Trends for Mastering Digital Marketing
Most marketing experts constantly struggle to keep up with digital marketing. These key trends will help you master digital marketing for your brand.
How to Attract Customers with Localized Digital Marketing
Localized digital content makes the difference for brands of all types. As a location-based marketing tactic, it will put your brand on an audience's radar.
How to Drive Enrollment for Health Insurance Brands Using Out of Home Media
Marketing for health insurance brands can be extremely challenging. They face several different complex and unique hurdles to acquiring new subscribers. So how can a health insurance brand stand out in the marketplace while facing stiff competition? How can th...
What a $5M Super Bowl Ad Can Buy in OOH in 2019
This year, Super Bowl advertisers spent an estimated $5.1 million per TV spot to reach 98.2 million viewers. Here's our recommendation for spending in out-of-home media instead of a $5 million spot.
Top Tech Trends Impacting Location-Based Marketing
In a world full of digitized interactions, location based marketers need to embrace emerging technology and understanding how to harness its dual nature of disruption and innovation.
Changing the Way You Think About Event Spaces
Break the conference room mold by innovating with unforgettable spaces and brand experiences that speak to your material, brand and audience.
Trade Show Marketing Trends for 2019
In 2019, we'll see trade show exhibitors and sponsors with a deeper focus and bigger investments in creating unique, interactive, memorable brand experiences.
![Betsy McLarney Joins Geopath Board of Directors [Press Release]](https://www.emcoutdoor.com/blog/wp-content/uploads/2019/01/header3-410x260.jpg "Betsy McLarney Joins Geopath Board of Directors [Press Release]")
Betsy McLarney Joins Geopath Board of Directors [Press Release]
Betsy McLarney, CEO of EMC Outdoor, a nationally recognized, location-based marketing agency headquartered in Philadelphia, PA, was elected as a new member to the Geopath Board of Directors.
Best of the Blog 2018
As we enter 2019, we look forward with excitement at what new opportunities and developments lay ahead. We're eager to gain deeper engagement, more connectivity and a better understanding of the world around us. These are all major focal points that will make ...
5 Important Trends for Out of Home in 2019
As the New Year fast approaches, we take a look at trends that are gaining ground in out of home. As marketers and media planners know, staying up on the latest technologies and innovations means future-proofing your business and creating a sustainable operati...
Out of Home’s Shift from Knowledge to Skill-based Planning
The average consumer spends 70% of their time out of their home. Being able to reach them with relevant content or brand story is what makes out of home advertising a key component of the marketing mix. In this age of digital and big data, OOH planning and str...
What’s Your SXSW?
Every year, brands and agencies from all over the globe focus on connecting with the massive and trend-setting crowds that converge upon South by Southwest. But if the BBQ, interactive, film and music-infused flavor of the enormous event is not quite right for...
3 Steps for Optimizing Your Trade Show Marketing
Whether its brand awareness or a product launch, trade show marketing allows you to get the right message in front of the right audience at the right time and place. The key is to define your needs and embrace an integrated approach to build a campaign that go...
![Finding My Outdoor Voice in Out of Home [Intern Spotlight]](https://www.emcoutdoor.com/blog/wp-content/uploads/2018/11/header-1-410x260.jpg "Finding My Outdoor Voice in Out of Home [Intern Spotlight]")
Finding My Outdoor Voice in Out of Home [Intern Spotlight]
Since May, I've held an internship at EMC Outdoor. I'm grateful to be one of the 80% of students who intern at least once in college and 50% who intern more than once. The Out of Home industry and location-based marketing were exciting and new, and this intern...
How to Leverage Your Emotions for Better Selling
When you go through a full sales cycle, you experience the myriad of emotions which accompany it: rejection, fear, resiliency, purpose, fulfillment, defeat, and success. Closing a deal feels great, but the losses don't. We must learn to bounce back from reject...
Why is the Customer Experience Important for Your Brand?
Customer Experience is an integral part of all interaction between a company and an individual. Through careful and deliberate experiential marketing and customer service efforts, a company can expose an individual to a brand and continue to develop that relat...
How to Use Location-Based Marketing to Capitalize on Holiday Spending Trends
This time of year, people’s thoughts turn to the holiday shopping cycle. Forecasters predict a four percent increase in holiday spending. This marks a persistent uptick in the adoption of targeted marketing strategies by retailers who are using location base...
Does Brand Authenticity Matter?
We’ve all heard the popular slogans companies use to position themselves as socially supportive organizations. Since this positioning strategy can be a value-add for a brand, but it can also be perceived as disingenuous, it’s important that brands understa...
Announcing Account LAB: How our strategy team can benefit you.
At EMC Outdoor and EMC Events, we have officially launched our strategy team and named it Account LAB. This team acts as a strategic and creative plug-in, ready for engagement with you around your goals, challenges, and KPI’s related to out of home, experie...
Meet Rainy McGrew, EMC’s Experiential Extraordinaire
Rainy McGrew, is EMC Outdoor's Director of Insights & Development. Rainy is a woman who is always on the move, furiously exploring new ideas and clients. We ask her some questions about her background in Experiential Marketing, her perspective on the industry,...
Innovating With the Oldest Ad Medium
In recent years, Out of Home advertising has gained greater recognition as a core part of an integrated media plan. The digitization of assets is rapidly transforming how and why advertisers use it. With new technological advances, we look at what brands are d...
6 Traits of Good Relationship Development
The key to being successful in sales is the ability to forge a trusting relationship with clients or prospects. Successful selling is dependent upon an established rapport, being likable and trustworthy, and a willingness to dig-in to a business to understand ...