What Does Experiential Look Like When Everyone is Online and at Home?
Experiential marketers and event planners are used to creating contingency plans, even if that means changing course to reach audiences online and at home.
Category: Featured
Weathering the Storm: The Importance of Advertising Through an Economic Downturn
The worst thing marketers can do when faced with a crisis is panic. We must fight the flight instinct and, instead, discover opportunities for advancement.
How Trade Show Marketers Can Navigate COVID-19 and Other Crises
As trade show marketers struggle to navigate crises, it's important to communicate openly, plan for current and future scenarios, and pivot budgets to channels that remain effective.
A Message from EMC Outdoor CEO, Betsy McLarney
EMC Outdoor remains committed to providing the best outcome for you, our client, through these challenging and changing times.
6 Trends for Experiential Marketing in 2020
Experiential marketing comes down to one thing: giving customers a memorable experience. Here are some experiential marketing trends we expect this year.
Political Advertising with Out of Home
An out-of-home media strategy can be an effective tool for targeting key voter audiences in highly competitive and under-served markets in an election year.
5 Trends for Trade Show Marketing in 2020
Trade show marketing trends for 2020 reflect changes we're seeing in audiences, technology and new ways to experience and connect to brands or products.
![Location Based Strategies for Reaching Student Travelers [Infographic]](https://www.emcoutdoor.com/blog/wp-content/uploads/2020/02/header_WIP1-410x260.jpg "Location Based Strategies for Reaching Student Travelers [Infographic]")
Location Based Strategies for Reaching Student Travelers [Infographic]
For destination brands there is ample opportunity to raise brand awareness and purchases among student travelers with location-based marketing strategies.
Best of the Blog 2019
Best of the Blog 2019 is a compilation review of 2019's top-performing, most-read, most-shared articles on the EMC Outdoor blog.
![Karen Czech Falout Joins EMC Outdoor as New VP of OOH Media Strategy [Press Release]](https://www.emcoutdoor.com/blog/wp-content/uploads/2020/01/header_WIP4-410x260.jpg "Karen Czech Falout Joins EMC Outdoor as New VP of OOH Media Strategy [Press Release]")
Karen Czech Falout Joins EMC Outdoor as New VP of OOH Media Strategy [Press Release]
EMC Outdoor welcomes experienced marketer Karen Czech Falout to join the agency’s team as Vice President of Out of Home Media Strategy.
5 Trends for Out of Home in 2020
In 2020, out-of-home will see more efficient campaigns, better use of data, a shift in agency-advertiser teams, and the rise of artificial intelligence.
Ask the Experts: What is the most influential change you’ve witnessed in OOH?
Brand and agency marketing experts answer the question: What has been the most influential and exciting change in out-of-home that you’ve witnessed?
![OOH 101: A Comprehensive Introduction to Out of Home Media [Ebook]](https://www.emcoutdoor.com/blog/wp-content/uploads/2019/11/header_WIP2-410x260.jpg "OOH 101: A Comprehensive Introduction to Out of Home Media [Ebook]")
OOH 101: A Comprehensive Introduction to Out of Home Media [Ebook]
OOH 101 is an easy-to-read reference for out of home media types and formats, why it should be a part of your media plan, and how it should be implemented.
![Donna Hogg Joins EMC Outdoor as New Account Manager [Press Release]](https://www.emcoutdoor.com/blog/wp-content/uploads/2019/10/header_WIP1-3-410x260.jpg "Donna Hogg Joins EMC Outdoor as New Account Manager [Press Release]")
Donna Hogg Joins EMC Outdoor as New Account Manager [Press Release]
EMC Outdoor has tapped media operations and account management expert, Donna Hogg, to join the agency’s team of account executives.
Geopath Insights Transforms Out of Home to Audience-First Media
The release of Geopath Insights measurements ushers in a new era of Out of Home that shifts focus away from format and location to audience-first planning.
![The History of Billboards [Infographic]](https://www.emcoutdoor.com/blog/wp-content/uploads/2019/10/header_WIP1-2-410x260.jpg "The History of Billboards [Infographic]")
The History of Billboards [Infographic]
Take a journey through history to see how billboard advertising has developed over the years, from illustrated posters to digital screens!
Interview with Account LAB
An interview with the EMC Outdoor team who developed Account LAB -- a strategic, collaborative and creative environment built for agency-client partnership.
5 Reasons Out of Home is Important for Trade Show Marketing
Trade show marketing beyond the convention hall is a valuable strategy that helps brands attain key business goals and better engage their audience.
The Intersection of Art and Advertising
Advertising can use art and artistic elements to have a greater impact, create a deeper emotional connection and yield more valuable engagement.
Reaching Sports Fans with Experiential Marketing
Major national and international sports events offer brands a unique environment to activate experiential marketing and target key demographic audiences.
Expert Tips for Planning a Branded Event
As brands are turning to live events to provide value for consumers, expert planning is critical to producing highly creative and impactful experiences.
The Disruptive Future of Programmatic Out of Home
The changes that will take place in Out of Home as a result of programmatic will be nothing short of transformative for brands, marketers and planners.
![Engaging Tech for Experiential Marketing [Infographic]](https://www.emcoutdoor.com/blog/wp-content/uploads/2019/08/header_WIP1-1-410x260.jpg "Engaging Tech for Experiential Marketing [Infographic]")
Engaging Tech for Experiential Marketing [Infographic]
Experiential marketing activations can be enhanced by integrating technologies that allow brands to better reach and connect with targeted audiences!
6 Best Practices to Perfect Your Out of Home Advertising
Brands can optimize their out of home advertising campaign by perfecting the elements that have the greatest potential audience impact.
The Intersection of IRL and URL: Engagement Marketing
As an experiential advocate, Social Media Day was my opportunity to better understand how social can integrate with experiential for valuable amplification.
Experiential Marketing and How Email Enhances It
Experiential marketing integraties easily with email marketing. Brands can leverage emails to support experiential strategies and make them more effective.
Leveraging Experiential for Trade Show Marketing and Out of Home
Experiential marketing can enhance trade show marketing and traditional out of home with more authentic creativity, visibility and measurement.
Coyote at a Crossroads: Thoughts on the OAAA/Geopath Conference and the Future of Out of Home
The OAAA/Geopath Conference addressed important themes in out of home today. It also exposed the unprecedented capabilities of location-based marketing and how we in the industry need to catch up.
The Importance of Second Tier Trade Shows
Second-tier trade shows can play an important role in advancing marketing strategy and increasing brand awareness and engagement with your target audience.
The Push and Pull of Out of Home Today
Advertising used to focus on pushing out messaging to consumers. Today, we see data, technology and creativity feed brands' abilities to pull-in audiences.
10 Online Video Trends that Boost Branded Event Visibility
Online video content can be a powerful tool to promote and extend engagement of an experiential marketing campaign or branded event.
10 Ways to Engage with Event Attendees
Experiential marketing invites consumers to actively engage with a brand. Here are ten ways to make your brand event fun and memorable for attendees.
Pro POV: Interview with Jeff Gunderman, President & CEO of EYE Corp Media
EMC Outdoor interviews Jeff Gunderman of EYE Corp Media to understand the current state of out of home, success stories, and exciting growth opportunities!
9 Ecommerce Trends That Will Increase Your Revenue In 2019
To thrive in the highly competitive and saturating ecommerce market, businesses will need to adopt new technology trends.
Make Content Key in Your Digital Marketing Strategy
The importance of content within digital marketing strategy cannot be underestimated. Optimizing content, copy, images and video is key to online success.
The Brave New World of Location Based Marketing
As out of home sees rapid digitization of media and more accurate audience targeting, location becomes key in building audiences and targeting advertising.
Is Your Brand Ready for Experiential Marketing?
New market influences are shifting marketers' focus to brand experiences. Here are some ways to determine if your brand is ready for experiential marketing.
5 Experiential Marketing Trends in 2019
As creating experiences becomes a bigger focus of marketers and their brands, let’s look at some trends that are shaping experiential marketing in 2019.
The Marketer’s Guide to Connected TV
As television continues to become more connected to the digital purchasing journey, today's brands have new ways to interact with clients and consumers.
How Location-Based Strategies Can Improve Destination Marketing
Location-based marketing strategies allow travel and tourism brands to stand out in the market by reaching audiences at each phase of the engagement funnel.
A Piece of the Pie: Experiential Marketing at Large Events
Large-scale events seem like inaccessible and costly marketing channels. The reality is they offer awareness and audience reach to fit any brand or budget.
Key Trends for Mastering Digital Marketing
Most marketing experts constantly struggle to keep up with digital marketing. These key trends will help you master digital marketing for your brand.
How to Attract Customers with Localized Digital Marketing
Localized digital content makes the difference for brands of all types. As a location-based marketing tactic, it will put your brand on an audience's radar.
How to Drive Enrollment for Health Insurance Brands Using Out of Home Media
Marketing for health insurance brands can be extremely challenging. They face several different complex and unique hurdles to acquiring new subscribers. So how can a health insurance brand stand out in the marketplace while facing stiff competition? How can th...
What a $5M Super Bowl Ad Can Buy in OOH in 2019
This year, Super Bowl advertisers spent an estimated $5.1 million per TV spot to reach 98.2 million viewers. Here's our recommendation for spending in out-of-home media instead of a $5 million spot.