Out of Home Media Planning for 2022

Out of Home Media Planning for 2022

The past 18 months has been a roller coaster for the advertising industry, and for the Out of Home industry in particular. Lockdowns, people working – and shopping – from home meant reduced traffic on the roads, and this meant...
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Out of Home Media in the Post-Cookie Marketing World

Out of Home Media in the Post-Cookie Marketing World

As marketers prepare for the loss of third party cookies we take a look at the role of Out of Home media in the post-cookie marketing world.
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Out of Home Media Can Help Drive Business Recovery in the Post Covid Economy

Out of Home Media Can Help Drive Business Recovery in the Post Covid Economy

Out of Home media can help drive business recovery for advertisers who are trying to build back after difficult times. OOH can build brand awareness and drive consumers through the sales funnel.
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How You Can Use Out of Home Media to Reach B2B Audiences

How You Can Use Out of Home Media to Reach B2B Audiences

Many advertisers look at Out of Home as a media format to reach consumers and may overlook the fact that marketers can use OOH media to reach B2B audiences.
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Conference Comeback: Expectations for Post-Covid Trade Shows

Conference Comeback: Expectations for Post-Covid Trade Shows

As trade shows begin to come back, there are many things to consider as we move into the new normal. So, what are the expectations for post-Covid trade shows?
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How Out of Home Media Can Drive Consumer Behavior Through the Entire Sales Funnel

How Out of Home Media Can Drive Consumer Behavior Through the Entire Sales Funnel

Out Of Home media has traditionally been viewed as a Top of Funnel advertising medium that raises brand awareness but has little effect on the rest of the customers' purchase journey. This perception has made many advertisers ignore how Out of Home media can d...
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Out of Home Media Drives Consumer Activity in the Real World and Online

Out of Home Media Drives Consumer Activity in the Real World and Online

As human beings, we frequently accept certain assumptions as facts just because they are generally believed. This is certainly true of marketers as well, and one belief that has been commonly accepted is that Out of Home media may help...
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Travel Is Bouncing Back for 2021

Travel Is Bouncing Back for 2021

Memorial Day has passed, and with it, we enter into the official summer travel period. And this year looks like it’s shaping up to be something unprecedented, as travel is bouncing back for 2021 in a big way. Lockdowns and...
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Out of Home Traffic is Exceeding Pre-Covid Levels

Out of Home Traffic is Exceeding Pre-Covid Levels

Based on the most recent Covid mobility reports released by the Geopath, not only has traffic recovered from its 2020 COVID lows, but Out of Home traffic is exceeding pre-covid levels, surpassing 2019 travel for the same period. Since the...
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Preparing for Your First Programmatic Out of Home Campaign

Preparing for Your First Programmatic Out of Home Campaign

While the media has made great stides over the past year you may have questions about launching your first Programmatic Out of Home campaign. Learn what to expect when preparing for your first campaign.
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Out of Home Media Drives Recruitment for Recovering Businesses

Out of Home Media Drives Recruitment for Recovering Businesses

As we begin the long road to economic recovery an important aspect for business trying to return to normal will be staffing and recruitment. A large pool of potential employees coupled with a large number of returning positions will lead to a volatile market f...
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7 Words or Less: 30 Years in Out of Home

7 Words or Less: 30 Years in Out of Home

As EMC Outdoor celebrates 30 years in business, it occurs to me that our journey mirrors the trajectory of the “Outdoor Advertising” industry and Big Tech.  Some of the notables as I take a walk down memory lane bring back...
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COVID’s Effect On Out of Home Media: A Check In

COVID’s Effect On Out of Home Media: A Check In

COVID's effect on Out of Home media has been dramatic over the last 9 months. We take a few minutes to look at where we have been, where we are now, and where things are headed.
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Out of Home Media Trends for 2021

Out of Home Media Trends for 2021

It's no secret that 2020 was a difficult year for the Out of Home industry. But innovation and acceleration have set up the industry for a dynamic future.
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OAAA Study Shows COVID has made Out of Home More Relevant Than Ever

OAAA Study Shows COVID has made Out of Home More Relevant Than Ever

At this point saying “COVID has really changed everything” is sort of like saying “the sun came up this morning”. But now that we have been in this situation for a while, we can begin to see new patterns evolving...
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The Programmatic Future of Out of Home has Arrived

The Programmatic Future of Out of Home has Arrived

Programmatic Out of Home is having a moment. Like a big, splashy, “Here I Am!”, debutante, coming of age kind of moment. This moment has been coming down the road for a while, but COVID put some high-octane rocket fuel...
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Local Out of Home Media Can Help Drive Recovery

Local Out of Home Media Can Help Drive Recovery

Branding Locally in the Time of Covid “Know your audience” has always been a key mantra driving advertising; today it is more relevant and imperative that marketers select appropriate media  to reach the audience with greater precision based on behavioral...
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How Out-of-Home Can Drive eCommerce for Brands Moving Online

How Out-of-Home Can Drive eCommerce for Brands Moving Online

Over the last few years there has been a clear trend with digitally native, DTC brands taking advantage of Out of Home’s ability to drive eCommerce. It is a powerful and practical way to build large scale brand awareness, and...
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The Power of Proximity in Out of Home Media

The Power of Proximity in Out of Home Media

While OOH has experienced an incredible change over the last few years with data and technology providing a new level of insight into customer behavior and movement, one fundamental truth has remained – proximity in Out of Home is still...
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#MoveTheSphinx Earns Experiential OBIE Award

#MoveTheSphinx Earns Experiential OBIE Award

EMC Outdoor is pleased to announce that their work done in conjunction with Philadelphia agency Brian Communications on behalf of the Penn Museum on their “#MoveTheSphinx” campaign has been awarded a Bronze OBIE in the Experiential category.
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Out of Home is now an Audience First Media

Out of Home is now an Audience First Media

Out of Home is finding new light as an audience-first format, wherein planning starts with the audience as the basis, well before media decisions are made.
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Advertising in the post-Covid World

Advertising in the post-Covid World

Today, advertisers across all industries and geographies are finding themselves in the midst of unprecedented circumstances. The typical, practical and expected have given way to the unusual, unforeseen and unexpected. Marketers have found themselves needing t...
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What Does Experiential Look Like When Everyone is Online and at Home?

What Does Experiential Look Like When Everyone is Online and at Home?

Experiential marketers and event planners are used to creating contingency plans, even if that means changing course to reach audiences online and at home.
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Weathering the Storm: The Importance of Advertising Through an Economic Downturn

Weathering the Storm: The Importance of Advertising Through an Economic Downturn

The worst thing marketers can do when faced with a crisis is panic. We must fight the flight instinct and, instead, discover opportunities for advancement.
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How Trade Show Marketers Can Navigate COVID-19 and Other Crises

How Trade Show Marketers Can Navigate COVID-19 and Other Crises

As trade show marketers struggle to navigate crises, it's important to communicate openly, plan for current and future scenarios, and pivot budgets to channels that remain effective.
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A Message from EMC Outdoor CEO, Betsy McLarney

A Message from EMC Outdoor CEO, Betsy McLarney

EMC Outdoor remains committed to providing the best outcome for you, our client, through these challenging and changing times.
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6 Trends for Experiential Marketing in 2020

6 Trends for Experiential Marketing in 2020

Experiential marketing comes down to one thing: giving customers a memorable experience. Here are some experiential marketing trends we expect this year.
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Political Advertising with Out of Home

Political Advertising with Out of Home

An out-of-home media strategy can be an effective tool for targeting key voter audiences in highly competitive and under-served markets in an election year.
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5 Trends for Trade Show Marketing in 2020

5 Trends for Trade Show Marketing in 2020

Trade show marketing trends for 2020 reflect changes we're seeing in audiences, technology and new ways to experience and connect to brands or products.
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Location Based Strategies for Reaching Student Travelers [Infographic]

Location Based Strategies for Reaching Student Travelers [Infographic]

For destination brands there is ample opportunity to raise brand awareness and purchases among student travelers with location-based marketing strategies.
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Best of the Blog 2019

Best of the Blog 2019

Best of the Blog 2019 is a compilation review of 2019's top-performing, most-read, most-shared articles on the EMC Outdoor blog.
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Karen Czech Falout Joins EMC Outdoor as New VP of OOH Media Strategy [Press Release]

Karen Czech Falout Joins EMC Outdoor as New VP of OOH Media Strategy [Press Release]

EMC Outdoor welcomes experienced marketer Karen Czech Falout to join the agency’s team as Vice President of Out of Home Media Strategy.
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5 Trends for Out of Home in 2020

5 Trends for Out of Home in 2020

In 2020, out-of-home will see more efficient campaigns, better use of data, a shift in agency-advertiser teams, and the rise of artificial intelligence.
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Ask the Experts: What is the most influential change you’ve witnessed in OOH?

Ask the Experts: What is the most influential change you’ve witnessed in OOH?

Brand and agency marketing experts answer the question: What has been the most influential and exciting change in out-of-home that you’ve witnessed?
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OOH 101: A Comprehensive Introduction to Out of Home Media [Ebook]

OOH 101: A Comprehensive Introduction to Out of Home Media [Ebook]

OOH 101 is an easy-to-read reference for out of home media types and formats, why it should be a part of your media plan, and how it should be implemented.
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Donna Hogg Joins EMC Outdoor as New Account Manager [Press Release]

Donna Hogg Joins EMC Outdoor as New Account Manager [Press Release]

EMC Outdoor has tapped media operations and account management expert, Donna Hogg, to join the agency’s team of account executives.
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Geopath Insights Transforms Out of Home to Audience-First Media

Geopath Insights Transforms Out of Home to Audience-First Media

The release of Geopath Insights measurements ushers in a new era of Out of Home that shifts focus away from format and location to audience-first planning.
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The History of Billboards [Infographic]

The History of Billboards [Infographic]

Take a journey through history to see how billboard advertising has developed over the years, from illustrated posters to digital screens!
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Interview with Account LAB

Interview with Account LAB

An interview with the EMC Outdoor team who developed Account LAB -- a strategic, collaborative and creative environment built for agency-client partnership.
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5 Reasons Out of Home is Important for Trade Show Marketing

5 Reasons Out of Home is Important for Trade Show Marketing

Trade show marketing beyond the convention hall is a valuable strategy that helps brands attain key business goals and better engage their audience.
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The Intersection of Art and Advertising

The Intersection of Art and Advertising

Advertising can use art and artistic elements to have a greater impact, create a deeper emotional connection and yield more valuable engagement.
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Reaching Sports Fans with Experiential Marketing

Reaching Sports Fans with Experiential Marketing

Major national and international sports events offer brands a unique environment to activate experiential marketing and target key demographic audiences.
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Expert Tips for Planning a Branded Event

Expert Tips for Planning a Branded Event

As brands are turning to live events to provide value for consumers, expert planning is critical to producing highly creative and impactful experiences.
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The Disruptive Future of Programmatic Out of Home

The Disruptive Future of Programmatic Out of Home

The changes that will take place in Out of Home as a result of programmatic will be nothing short of transformative for brands, marketers and planners.
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Engaging Tech for Experiential Marketing [Infographic]

Engaging Tech for Experiential Marketing [Infographic]

Experiential marketing activations can be enhanced by integrating technologies that allow brands to better reach and connect with targeted audiences!
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