Featured Archives - Out of Home Media Blog

May 9, 2022 No Responses

Price Doesn’t Equal Value: Out of Home and the CPM Conundrum

If I were to show you a small section of a very famous painting, you probably wouldn’t have much luck identifying it: If I zoom out to show you twice as much, we’re probably still in the same boat, there’s...

April 20, 2022 No Responses

Designing for Out of Home Advertising

Designing for out of home can be exciting but also very challenging. Out of home can require a different eye than other media. It requires an approach that simplifies creative while maximizing its impact – a tricky balance to maintain....

April 5, 2022 No Responses

How Will Advertising in the Metaverse Work? The Next Level in OOH

The Metaverse has become an inescapable buzzword over the past year, especially since Facebook rebranded into Meta. However, it’s much more than that, as we’re witnessing the beginnings of an entirely new medium of advertising that could have far-r...

March 22, 2022 No Responses

5 Reasons to Include Out of Home Media in Your Marketing Plans

Building a comprehensive, multi-channel media plan can be a challenge. Finding a mix of channels that build on each other to reach your audience where they spend their time is crucial. In this guide, we’ll examine just how Out of...

March 22, 2022 No Responses

Women in Marketing: A Roundtable Discussion, Part 2

Part 2 of our roundtable discussion on Women In Marketing

March 17, 2022 No Responses

Women in Marketing: A Roundtable Discussion

As a WBENC, we wanted to acknowledge Women's History Month so we brought together a roundtable of women in marketing to discuss and share their insights.

February 21, 2022 No Responses

The Benefits of Out of Home Attribution

Unsure about the benefits of out of home attribution? This article breaks down three benefits of out of home attribution and how you can start today.

February 8, 2022 No Responses

What is Out of Home Media?

Wondering what out of home media is? This post breaks down all the different types of OOH advertising and shows how it can complement your other marketing.

January 12, 2022 No Responses

Out of Home Media Trends for 2022

As we launch into the new year it’s time to take a look at the Out of Home media trends for 2022. No matter where you look, 2021 was a year to remember for marketers – and not always in...

November 2, 2021 No Responses

Reach Event Attendees With Out of Home Media

As tradeshows and conferences are beginning to come back we thought it would be a good time to take another look at how exhibitors can reach event attendees with Out of Home media. Out of Home is often overlooked as...

October 27, 2021 No Responses

Out of Home Media Planning for 2022

The past 18 months has been a roller coaster for the advertising industry, and for the Out of Home industry in particular. Lockdowns, people working – and shopping – from home meant reduced traffic on the roads, and this meant...

October 20, 2021 No Responses

Out of Home Media in the Post-Cookie Marketing World

As marketers prepare for the loss of third party cookies we take a look at the role of Out of Home media in the post-cookie marketing world.

September 30, 2021 No Responses

Out of Home Media Can Help Drive Business Recovery in the Post Covid Economy

Out of Home media can help drive business recovery for advertisers who are trying to build back after difficult times. OOH can build brand awareness and drive consumers through the sales funnel.

September 1, 2021 No Responses

How You Can Use Out of Home Media to Reach B2B Audiences

Many advertisers look at Out of Home as a media format to reach consumers and may overlook the fact that marketers can use OOH media to reach B2B audiences.

July 29, 2021 No Responses

Conference Comeback: Expectations for Post-Covid Trade Shows

As trade shows begin to come back, there are many things to consider as we move into the new normal. So, what are the expectations for post-Covid trade shows?

July 22, 2021 No Responses

How Out of Home Media Can Drive Consumer Behavior Through the Entire Sales Funnel

Out Of Home media has traditionally been viewed as a Top of Funnel advertising medium that raises brand awareness but has little effect on the rest of the customers' purchase journey. This perception has made many advertisers ignore how Out of Home media can d...

June 23, 2021 No Responses

Out of Home Media Drives Consumer Activity in the Real World and Online

As human beings, we frequently accept certain assumptions as facts just because they are generally believed. This is certainly true of marketers as well, and one belief that has been commonly accepted is that Out of Home media may help...

June 8, 2021 No Responses

Travel Is Bouncing Back for 2021

Memorial Day has passed, and with it, we enter into the official summer travel period. And this year looks like it’s shaping up to be something unprecedented, as travel is bouncing back for 2021 in a big way. Lockdowns and...

June 3, 2021 No Responses

Out of Home Traffic is Exceeding Pre-Covid Levels

Based on the most recent Covid mobility reports released by the Geopath, not only has traffic recovered from its 2020 COVID lows, but Out of Home traffic is exceeding pre-covid levels, surpassing 2019 travel for the same period. Since the...

April 20, 2021 No Responses

Preparing for Your First Programmatic Out of Home Campaign

While the media has made great stides over the past year you may have questions about launching your first Programmatic Out of Home campaign. Learn what to expect when preparing for your first campaign.

March 4, 2021 No Responses

Out of Home Media Drives Recruitment for Recovering Businesses

As we begin the long road to economic recovery an important aspect for business trying to return to normal will be staffing and recruitment. A large pool of potential employees coupled with a large number of returning positions will lead to a volatile market f...

February 8, 2021 No Responses

7 Words or Less: 30 Years in Out of Home

As EMC Outdoor celebrates 30 years in business, it occurs to me that our journey mirrors the trajectory of the “Outdoor Advertising” industry and Big Tech. Some of the notables as I take a walk down memory lane bring back...

January 22, 2021 No Responses

COVID’s Effect On Out of Home Media: A Check In

COVID's effect on Out of Home media has been dramatic over the last 9 months. We take a few minutes to look at where we have been, where we are now, and where things are headed.

January 12, 2021 No Responses

Out of Home Media Trends for 2021

It's no secret that 2020 was a difficult year for the Out of Home industry. But innovation and acceleration have set up the industry for a dynamic future.

November 4, 2020 No Responses

OAAA Study Shows COVID has made Out of Home More Relevant Than Ever

At this point saying “COVID has really changed everything” is sort of like saying “the sun came up this morning”. But now that we have been in this situation for a while, we can begin to see new patterns evolving...

October 8, 2020 No Responses

The Programmatic Future of Out of Home has Arrived

Programmatic Out of Home is having a moment. Like a big, splashy, “Here I Am!”, debutante, coming of age kind of moment. This moment has been coming down the road for a while, but COVID put some high-octane rocket fuel...

October 6, 2020 No Responses

Local Out of Home Media Can Help Drive Recovery

Branding Locally in the Time of Covid “Know your audience” has always been a key mantra driving advertising; today it is more relevant and imperative that marketers select appropriate media to reach the audience with greater precision based on behavioral...

August 21, 2020 No Responses

How Out-of-Home Can Drive eCommerce for Brands Moving Online

Over the last few years there has been a clear trend with digitally native, DTC brands taking advantage of Out of Home’s ability to drive eCommerce. It is a powerful and practical way to build large scale brand awareness, and...

July 15, 2020 No Responses

The Power of Proximity in Out of Home Media

While OOH has experienced an incredible change over the last few years with data and technology providing a new level of insight into customer behavior and movement, one fundamental truth has remained – proximity in Out of Home is still...

May 22, 2020 No Responses

#MoveTheSphinx Earns Experiential OBIE Award

EMC Outdoor is pleased to announce that their work done in conjunction with Philadelphia agency Brian Communications on behalf of the Penn Museum on their “#MoveTheSphinx” campaign has been awarded a Bronze OBIE in the Experiential category.

May 18, 2020 No Responses

Out of Home is now an Audience First Media

Out of Home is finding new light as an audience-first format, wherein planning starts with the audience as the basis, well before media decisions are made.

May 7, 2020 No Responses

Advertising in the post-Covid World

Today, advertisers across all industries and geographies are finding themselves in the midst of unprecedented circumstances. The typical, practical and expected have given way to the unusual, unforeseen and unexpected. Marketers have found themselves needing t...

March 26, 2020 No Responses

What Does Experiential Look Like When Everyone is Online and at Home?

Experiential marketers and event planners are used to creating contingency plans, even if that means changing course to reach audiences online and at home.

March 24, 2020 No Responses

Weathering the Storm: The Importance of Advertising Through an Economic Downturn

The worst thing marketers can do when faced with a crisis is panic. We must fight the flight instinct and, instead, discover opportunities for advancement.

March 20, 2020 No Responses

How Trade Show Marketers Can Navigate COVID-19 and Other Crises

As trade show marketers struggle to navigate crises, it's important to communicate openly, plan for current and future scenarios, and pivot budgets to channels that remain effective.

March 19, 2020 No Responses

A Message from EMC Outdoor CEO, Betsy McLarney

EMC Outdoor remains committed to providing the best outcome for you, our client, through these challenging and changing times.

March 17, 2020 No Responses

6 Trends for Experiential Marketing in 2020

Experiential marketing comes down to one thing: giving customers a memorable experience. Here are some experiential marketing trends we expect this year.

March 4, 2020 No Responses

Political Advertising with Out of Home

An out-of-home media strategy can be an effective tool for targeting key voter audiences in highly competitive and under-served markets in an election year.

February 14, 2020 No Responses

5 Trends for Trade Show Marketing in 2020

Trade show marketing trends for 2020 reflect changes we're seeing in audiences, technology and new ways to experience and connect to brands or products.

February 5, 2020 No Responses

Location Based Strategies for Reaching Student Travelers [Infographic]

For destination brands there is ample opportunity to raise brand awareness and purchases among student travelers with location-based marketing strategies.

January 14, 2020 No Responses

Best of the Blog 2019

Best of the Blog 2019 is a compilation review of 2019's top-performing, most-read, most-shared articles on the EMC Outdoor blog.

January 2, 2020 one Response

5 Trends for Out of Home in 2020

In 2020, out-of-home will see more efficient campaigns, better use of data, a shift in agency-advertiser teams, and the rise of artificial intelligence.

November 21, 2019 No Responses

Ask the Experts: What is the most influential change you’ve witnessed in OOH?

Brand and agency marketing experts answer the question: What has been the most influential and exciting change in out-of-home that you’ve witnessed?

November 19, 2019 No Responses

OOH 101: A Comprehensive Introduction to Out of Home Media [Ebook]

OOH 101 is an easy-to-read reference for out of home media types and formats, why it should be a part of your media plan, and how it should be implemented.