Featured Archives - Out of Home Media Blog

February 8, 2021 No Responses

7 Words or Less: 30 Years in Out of Home

As EMC Outdoor celebrates 30 years in business, it occurs to me that our journey mirrors the trajectory of the “Outdoor Advertising” industry and Big Tech. Some of the notables as I take a walk down memory lane bring back...

January 22, 2021 No Responses

COVID’s Effect On Out of Home Media: A Check In

COVID's effect on Out of Home media has been dramatic over the last 9 months. We take a few minutes to look at where we have been, where we are now, and where things are headed.

January 12, 2021 No Responses

Out of Home Media Trends for 2021

It's no secret that 2020 was a difficult year for the Out of Home industry. But innovation and acceleration have set up the industry for a dynamic future.

November 4, 2020 No Responses

OAAA Study Shows COVID has made Out of Home More Relevant Than Ever

At this point saying “COVID has really changed everything” is sort of like saying “the sun came up this morning”. But now that we have been in this situation for a while, we can begin to see new patterns evolving...

October 8, 2020 No Responses

The Programmatic Future of Out of Home has Arrived

Programmatic Out of Home is having a moment. Like a big, splashy, “Here I Am!”, debutante, coming of age kind of moment. This moment has been coming down the road for a while, but COVID put some high-octane rocket fuel...

October 6, 2020 No Responses

Local Out of Home Media Can Help Drive Recovery

Branding Locally in the Time of Covid “Know your audience” has always been a key mantra driving advertising; today it is more relevant and imperative that marketers select appropriate media to reach the audience with greater precision based on behavioral...

August 21, 2020 No Responses

How Out-of-Home Can Drive eCommerce for Brands Moving Online

Over the last few years there has been a clear trend with digitally native, DTC brands taking advantage of Out of Home’s ability to drive eCommerce. It is a powerful and practical way to build large scale brand awareness, and...

July 15, 2020 No Responses

The Power of Proximity in Out of Home Media

While OOH has experienced an incredible change over the last few years with data and technology providing a new level of insight into customer behavior and movement, one fundamental truth has remained – proximity in Out of Home is still...

May 22, 2020 No Responses

#MoveTheSphinx Earns Experiential OBIE Award

EMC Outdoor is pleased to announce that their work done in conjunction with Philadelphia agency Brian Communications on behalf of the Penn Museum on their “#MoveTheSphinx” campaign has been awarded a Bronze OBIE in the Experiential category.

May 18, 2020 No Responses

Out of Home is now an Audience First Media

Out of Home is finding new light as an audience-first format, wherein planning starts with the audience as the basis, well before media decisions are made.

May 7, 2020 No Responses

Advertising in the post-Covid World

Today, advertisers across all industries and geographies are finding themselves in the midst of unprecedented circumstances. The typical, practical and expected have given way to the unusual, unforeseen and unexpected. Marketers have found themselves needing t...

March 26, 2020 No Responses

What Does Experiential Look Like When Everyone is Online and at Home?

Experiential marketers and event planners are used to creating contingency plans, even if that means changing course to reach audiences online and at home.

March 24, 2020 No Responses

Weathering the Storm: The Importance of Advertising Through an Economic Downturn

The worst thing marketers can do when faced with a crisis is panic. We must fight the flight instinct and, instead, discover opportunities for advancement.

March 20, 2020 No Responses

How Trade Show Marketers Can Navigate COVID-19 and Other Crises

As trade show marketers struggle to navigate crises, it's important to communicate openly, plan for current and future scenarios, and pivot budgets to channels that remain effective.

March 19, 2020 No Responses

A Message from EMC Outdoor CEO, Betsy McLarney

EMC Outdoor remains committed to providing the best outcome for you, our client, through these challenging and changing times.

March 17, 2020 No Responses

6 Trends for Experiential Marketing in 2020

Experiential marketing comes down to one thing: giving customers a memorable experience. Here are some experiential marketing trends we expect this year.

March 4, 2020 No Responses

Political Advertising with Out of Home

An out-of-home media strategy can be an effective tool for targeting key voter audiences in highly competitive and under-served markets in an election year.

February 14, 2020 No Responses

5 Trends for Trade Show Marketing in 2020

Trade show marketing trends for 2020 reflect changes we're seeing in audiences, technology and new ways to experience and connect to brands or products.

February 5, 2020 No Responses

Location Based Strategies for Reaching Student Travelers [Infographic]

For destination brands there is ample opportunity to raise brand awareness and purchases among student travelers with location-based marketing strategies.

January 14, 2020 No Responses

Best of the Blog 2019

Best of the Blog 2019 is a compilation review of 2019's top-performing, most-read, most-shared articles on the EMC Outdoor blog.

January 7, 2020 No Responses

Karen Czech Falout Joins EMC Outdoor as New VP of OOH Media Strategy [Press Release]

EMC Outdoor welcomes experienced marketer Karen Czech Falout to join the agency’s team as Vice President of Out of Home Media Strategy.

January 2, 2020 one Response

5 Trends for Out of Home in 2020

In 2020, out-of-home will see more efficient campaigns, better use of data, a shift in agency-advertiser teams, and the rise of artificial intelligence.

November 21, 2019 No Responses

Ask the Experts: What is the most influential change you’ve witnessed in OOH?

Brand and agency marketing experts answer the question: What has been the most influential and exciting change in out-of-home that you’ve witnessed?

November 19, 2019 No Responses

OOH 101: A Comprehensive Introduction to Out of Home Media [Ebook]

OOH 101 is an easy-to-read reference for out of home media types and formats, why it should be a part of your media plan, and how it should be implemented.

October 28, 2019 No Responses

Donna Hogg Joins EMC Outdoor as New Account Manager [Press Release]

EMC Outdoor has tapped media operations and account management expert, Donna Hogg, to join the agency’s team of account executives.

October 24, 2019 No Responses

Geopath Insights Transforms Out of Home to Audience-First Media

The release of Geopath Insights measurements ushers in a new era of Out of Home that shifts focus away from format and location to audience-first planning.

October 22, 2019 No Responses

The History of Billboards [Infographic]

Take a journey through history to see how billboard advertising has developed over the years, from illustrated posters to digital screens!

October 17, 2019 No Responses

Interview with Account LAB

An interview with the EMC Outdoor team who developed Account LAB -- a strategic, collaborative and creative environment built for agency-client partnership.

October 10, 2019 No Responses

5 Reasons Out of Home is Important for Trade Show Marketing

Trade show marketing beyond the convention hall is a valuable strategy that helps brands attain key business goals and better engage their audience.

September 26, 2019 No Responses

The Intersection of Art and Advertising

Advertising can use art and artistic elements to have a greater impact, create a deeper emotional connection and yield more valuable engagement.

September 11, 2019 No Responses

Reaching Sports Fans with Experiential Marketing

Major national and international sports events offer brands a unique environment to activate experiential marketing and target key demographic audiences.

September 4, 2019 No Responses

Expert Tips for Planning a Branded Event

As brands are turning to live events to provide value for consumers, expert planning is critical to producing highly creative and impactful experiences.

August 29, 2019 No Responses

The Disruptive Future of Programmatic Out of Home

The changes that will take place in Out of Home as a result of programmatic will be nothing short of transformative for brands, marketers and planners.

August 27, 2019 No Responses

Engaging Tech for Experiential Marketing [Infographic]

Experiential marketing activations can be enhanced by integrating technologies that allow brands to better reach and connect with targeted audiences!

August 13, 2019 No Responses

6 Best Practices to Perfect Your Out of Home Advertising

Brands can optimize their out of home advertising campaign by perfecting the elements that have the greatest potential audience impact.

July 30, 2019 No Responses

The Intersection of IRL and URL: Engagement Marketing

As an experiential advocate, Social Media Day was my opportunity to better understand how social can integrate with experiential for valuable amplification.

July 2, 2019 No Responses

Experiential Marketing and How Email Enhances It

Experiential marketing integraties easily with email marketing. Brands can leverage emails to support experiential strategies and make them more effective.

June 25, 2019 No Responses

Leveraging Experiential for Trade Show Marketing and Out of Home

Experiential marketing can enhance trade show marketing and traditional out of home with more authentic creativity, visibility and measurement.

June 18, 2019 No Responses

Coyote at a Crossroads: Thoughts on the OAAA/Geopath Conference and the Future of Out of Home

The OAAA/Geopath Conference addressed important themes in out of home today. It also exposed the unprecedented capabilities of location-based marketing and how we in the industry need to catch up.

June 12, 2019 No Responses

The Importance of Second Tier Trade Shows

Second-tier trade shows can play an important role in advancing marketing strategy and increasing brand awareness and engagement with your target audience.

June 11, 2019 No Responses

The Push and Pull of Out of Home Today

Advertising used to focus on pushing out messaging to consumers. Today, we see data, technology and creativity feed brands' abilities to pull-in audiences.

June 7, 2019 No Responses

10 Online Video Trends that Boost Branded Event Visibility

Online video content can be a powerful tool to promote and extend engagement of an experiential marketing campaign or branded event.

May 21, 2019 No Responses

10 Ways to Engage with Event Attendees

Experiential marketing invites consumers to actively engage with a brand. Here are ten ways to make your brand event fun and memorable for attendees.

May 16, 2019 No Responses

Pro POV: Interview with Jeff Gunderman, President & CEO of EYE Corp Media

EMC Outdoor interviews Jeff Gunderman of EYE Corp Media to understand the current state of out of home, success stories, and exciting growth opportunities!