Billboards have long been recognized as a great way to drive traffic to a specific retail location – the “directional” has probably been around as long as the medium.
But the simple directional billboard or poster can do much more than drive traffic. By combining their restaurants’ efforts regionally, Stevi B’s is using out of home advertising to create a strong regional presence that keeps the brand top of mind with hungry families … while also providing the practical tactic of driving traffic to a particular restaurant near each family.
Multiple variations on the same theme (cute kids!) keeps the creative fresh throughout an area, while reinforcing the Stevi B’s brand message.
And, it doesn’t hurt to have your OOH media agency find a great location for you, right next to the competition (below).
At EMC we can help your brand make the most of out-of-home. Contact us to learn more.