by Matthew Noll | Jan 22, 2021 | Billboard Advertising, Fitness Club Media
This is another post in our series of legacy campaigns looking back at some of the notable milestone campaigns over our 30 year history in Out of Home media. Back in 2014 when rideshare services were still a fairly new thing, and Lyft was an up-and-coming contender...
by Jillian Cowden | Mar 6, 2020 | Billboard Advertising, Experiential Marketing, Featured, Traditional Media
As one of West Virginia’s oldest public universities, Marshall University’s roots run deep. The commonly used hashtag #MarshallUFamily and catch phrase, “Sons and Daughters of Marshall”, speaks to the university’s welcoming community and legacy of...
by Jillian Cowden | Feb 3, 2020 | Billboard Advertising, Featured
The college enrollment period was in full swing and Nossi College of Art wanted to increase the number of applicants among local high school students and potential transfer students throughout Nashville, TN. Our strategy was to implement an integrated campaign of...
by Jillian Cowden | Dec 13, 2019 | Billboard Advertising, Bus Advertising, Featured, Traditional Media, Transit Shelters
Hunter syndrome is a very rare disease that occurs in just one in 160,000 live births and affects mainly boys. Although there is no cure for this disease, early diagnosis and intervention are crucial to creating better patient outcomes. Data shows that there are...
by Luke Woods | Aug 23, 2019 | Billboard Advertising, Featured
With the passage of the Farm Bill of 2018 came a growing popularity of Cannabidiol (CBD) infused products. In the United States alone, some analysts expect CBD sales to exceed $20 billion by 2024. This upward trajectory appears to be a promising opportunity for...
by Luke Woods | Feb 28, 2019 | Billboard Advertising, Bus Advertising, Commuter Rail & Subway, Daily Updates, Featured, Fitness Club Media, Gas Station Advertising, Grocery Store Advertising, Lifestyle media, Mall Advertising, Mobile Billboards, Non-traditional Media, Transit Shelters, Wrapped Vehicles
Developing a marketing strategy for a health insurance brand is one of the most difficult tasks for marketers and media planners. Not only must they reach many different targeted audiences and segments within the market, but the complexities of health insurance...
