Targeting attendees at major conventions and trade shows can be one of the most effective ways for businesses to reach an audience of industry specific decision makers – because they are concentrated in one area for a short period of time.
Outdoor advertising – and in particular, mobile and guerrilla media – excels at doing just that. This media can be focused in very specific areas where it will intersect event attendees at multiple points during their stay.
That’s just what Exact Target did with our team of branded pedicabs at the recent Microsoft Dynamics Convergence event in New Orleans.
Since these bike taxis are frequently used in lieu of taxis or walking, they provided a great way to reach event attendees as they circulated around the convention center, main hotels and restaurants.
The drivers were also equipped with promotional materials to distribute, becoming brand ambassadors for the advertiser and introducing an element of personal interaction to the Exact Target campaign.