The power of gratitude and positivity can unite communities, foster well-being, and create meaningful connections. IBX recognized this potential and launched an experiential marketing campaign at the Philadelphia Flower Show aimed at encouraging attendees to express their gratitude and share their stories. Through the Gratitude Wall initiative, IBX promoted its brand values and engaged with its target audience in a unique and meaningful way.

gratitude wall with participants

IBX, supported by EMC, set up a Gratitude Wall at the Philadelphia Flower Show, where attendees could stop by to share messages of gratitude through string art. As people waited in line, brand ambassadors engaged with them, discussing IBX’s insurance plans. However, the initiative’s primary focus was to spread positivity and gratitude rather than promote the company’s plans.

gratitude wall with participants

The Gratitude Wall initiative was a huge success, with hundreds of attendees participating and sharing their messages of gratitude. This initiative allowed IBX to create meaningful connections with attendees and spread a message of positivity and gratitude throughout the community. In doing so, IBX was able to promote its brand values and engage with its target audience in a way that went beyond traditional marketing tactics.

gratitude wall with a line of participants

The Gratitude Wall initiative, made possible through the collaboration between IBX and EMC, left a lasting impression on the attendees of the Philadelphia Flower Show. By focusing on positivity and gratitude, IBX was able to create an engaging and memorable experience for those who participated. The campaign highlights the power of experiential marketing and the potential for businesses to connect with their target audience in unique and meaningful ways.

Gratitude wall with participants

IBX’s Gratitude Wall initiative at the Philadelphia Flower Show demonstrates the effectiveness of experiential marketing campaigns in creating meaningful connections with a target audience. By focusing on positivity and gratitude, IBX was able to promote its brand values while fostering a sense of community and well-being. This innovative approach to marketing has the potential to make a lasting impact and inspire others to prioritize positivity and gratitude in their own lives.

How are you connecting with your audience with your marketing initiatives? Let us know what you’re working on and how we can make your next Experiential OOH activation a success.