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IBX: Experiential OOH Reaches New Health Insurance Subscribers

IBX: Experiential OOH Reaches New Health Insurance Subscribers

by Jonathan Megahey | Sep 29, 2022 | Event Marketing, Experiential Marketing, Featured, Grocery Store Advertising, Street Teams

At a time when public health is at the forefront of everyone’s mind, having health insurance to protect you from health and financial risks is more important now than ever. As of 2020, 31.6 million people of all ages are insured. Health insurance can cover these costs...
Peacock: Creating Hype and Turning Heads for Series Premiere

Peacock: Creating Hype and Turning Heads for Series Premiere

by Jonathan Megahey | Sep 26, 2022 | Billboard Advertising, Daily Updates, Experiential Marketing, Featured, Wrapped Vehicles

Since 1983, decades after plastering Hollywood with mysterious billboards bearing her name and Barbie-esque silhouette, the self-made urban legend can still be found zipping through the streets in her signature Pink Corvette.  Angelyne remains a hyper-local...
Flower Wall Creates a “Living” OOH Social Space Inside PSTM

Flower Wall Creates a “Living” OOH Social Space Inside PSTM

by Jonathan Megahey | Apr 19, 2022 | Event Marketing, Experiential Marketing, Trade Show

EMC and Allergan Natrelle worked closely to plan and execute a living flower wall inside Plastic Surgery The Meeting (PSTM) that created a space to drive attendees to their booth and that event attendees could visit multiple times during their stay. Allergan wanted to...
Seattle Union Gospel Mission: OOH Projections Raise Awareness for Homelessness

Seattle Union Gospel Mission: OOH Projections Raise Awareness for Homelessness

by Jonathan Megahey | Feb 2, 2022 | Experiential Marketing, Projection

Most Out of Home activations that consumers see on a daily basis are intended to build awareness. In turn, these daily activations are meant to produce profits, but not all advertising is motivated by profits. Occasionally, we can help bring activations to life that...
Out of Home Activation Supports Cause-Based Marketing

Out of Home Activation Supports Cause-Based Marketing

by Jonathan Megahey | Jan 17, 2022 | Billboard Advertising, Experiential Marketing

When we look at Out of Home media, most campaigns are B2B and B2C and include tangible industries such as food, beverage, and fashion. However, our most recent OOH activation for Taipei Economic and Cultural Representative Office (TECO) invoked another side of OOH;...
La Vaquita Reaches Consumers With Experiential Marketing

La Vaquita Reaches Consumers With Experiential Marketing

by Matthew Noll | Oct 26, 2021 | Experiential Marketing

For CPG’s trying to gain market share and grow beyond their core base market one challenge is always just getting consumers to try your product.  This is particularly true with food and beverage products where 62% of consumers surveyed indicated allegiance to a...
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