Out of Home advertising can be more than just promoting products and services. It can also be a powerful tool for advancing the public good by providing a platform for important messages. One example is the recent activation of V!brant’s Suicide Prevention campaign. This highlights the potential of OOH to make a meaningful contribution to addressing pressing social issues.

The COVID-19 pandemic has left an unforgettable mark on the world, affecting individuals globally in unprecedented ways. The isolation, uncertainty, and stress caused by the pandemic have taken a severe toll on individuals’ mental health, leading to increased thoughts of suicide. This alarming trend has prompted the need for more suicide prevention measures.

988 Suicide Prevention billboard

The activation aimed to raise awareness about the new suicide & crisis prevention number 988, which provides a critical lifeline to those struggling with suicidal thoughts or other mental health challenges. By promoting this new number through digital posters and bulletins, the campaign inspired hope and encouraged individuals to seek help when needed.

V!brant digital billboard with passing cars

The campaign’s reach was vast, targeting multiple markets, including Denver, North Dakota, Washington, North Carolina, Montana, and more, with strategic location planning with the help of EMC Outdoor. Using digital posters and bulletins in these markets helped amplify the message and increase visibility, allowing more people to see the critical information and know where to turn for help.

The creative messaging was designed to be eye-catching and impactful, with the phrase “Hope Has a New Number” prominently displayed next to the 988 number in bold. V!brant Suicide Prevention’s creative messaging aimed to deliver a message of hope and support, letting individuals know that they are not alone and that help is available to them.

V!brant Digital Billboard suicide prevention

The campaign’s primary focus was to reach a broad audience, emphasizing individuals struggling with their mental health and not knowing where to turn for help. Through this campaign, V!brant Suicide Prevention hoped to inspire individuals to seek support and resources to help them through difficult times.

V!brant suicide prevention digital billboard with passing cars

Overall, the Out of Home activation for V!brant Suicide Prevention was a powerful way to raise awareness about the new suicide & crisis prevention hotline number 988. By utilizing digital posters and bulletins in multiple markets, the campaign reached a wide audience and delivered an important message of hope and support to those in need. We hope this campaign will encourage individuals to reach out for help when needed and to support those in need further.

We encourage anyone struggling to visit https://www.vibrant.org for more information and resources. Additionally, individuals can call, chat, or text 988 for immediate help and support.