by Matthew Noll | Apr 14, 2008 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Projection, Non-traditional Media
We always say that Mobile Projections are larger than life, but in this case, not by much . . . At 15 Stories High, this illumination is probably only marginally bigger than it’s subject—WWE’s Paul “Big Show” Wight—but it does make a big...
by Matthew Noll | Jan 18, 2008 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Projection, Non-traditional Media
It’s great to see New Orleans getting back into the swing of things as meetings start to return to this popular convention town. It’s also nice to see advertisers taking advantage of the newest technology. Projection media is a rapidly evolving format...
by Matthew Noll | Oct 11, 2007 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Mobile Billboards, Non-traditional Media
Talk about IMPACT – Jonathan Vilma is big enough on the field, a 12 foot tall Vilma is almost scary. But, I probably would buy a cell phone if he told me to. 10 of these mobile billboards blanketed the NYC area as part of a NY Jets home game sponsorship program....
by Matthew Noll | Oct 10, 2007 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Segway Advertising
We don’t know either. But we do know they looked pretty cool gliding around Stockholm during a recent medical meeting. (We never knew Bjork —below on the right, wink, wink— had such an interest in out of home.) Maybe it’s just us, but it always seems like...
by Matthew Noll | Aug 31, 2007 | Daily Updates, Featured, Guerrilla Marketing, Non-traditional Media, Street Teams
EMC started the summer with a bang—and a giant Grocery Cart! Partnering with Bloom, “A different kind of grocery store” and their agency, EMC launched the “Shop Happy” street team, a way for Bloom to penetrate key markets in Northern VA, where other outdoor...
