What is Experiential Marketing?

What is Experiential Marketing?

It goes by a lot of names…. "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", or "special events". But no matter what name people use, it’s clear that there is one thing experiential marketing is, and that’s confusing. Experiential is still a (relatively) new channel, and it’s c...
read more