Experiential Marketing Archives

April 20, 2022 No Responses

Designing for Out of Home Advertising

Designing for out of home can be exciting but also very challenging. Out of home can require a different eye than other media. It requires an approach that simplifies creative while maximizing its impact – a tricky balance to maintain....

April 5, 2022 No Responses

How Will Advertising in the Metaverse Work? The Next Level in OOH

The Metaverse has become an inescapable buzzword over the past year, especially since Facebook rebranded into Meta. However, it’s much more than that, as we’re witnessing the beginnings of an entirely new medium of advertising that could have far-r...

February 8, 2022 No Responses

What is Out of Home Media?

Wondering what out of home media is? This post breaks down all the different types of OOH advertising and shows how it can complement your other marketing.

October 27, 2021 No Responses

Out of Home Media Planning for 2022

The past 18 months has been a roller coaster for the advertising industry, and for the Out of Home industry in particular. Lockdowns, people working – and shopping – from home meant reduced traffic on the roads, and this meant...

March 26, 2020 No Responses

What Does Experiential Look Like When Everyone is Online and at Home?

Experiential marketers and event planners are used to creating contingency plans, even if that means changing course to reach audiences online and at home.

March 17, 2020 No Responses

6 Trends for Experiential Marketing in 2020

Experiential marketing comes down to one thing: giving customers a memorable experience. Here are some experiential marketing trends we expect this year.

September 11, 2019 No Responses

Reaching Sports Fans with Experiential Marketing

Major national and international sports events offer brands a unique environment to activate experiential marketing and target key demographic audiences.

September 4, 2019 No Responses

Expert Tips for Planning a Branded Event

As brands are turning to live events to provide value for consumers, expert planning is critical to producing highly creative and impactful experiences.

August 27, 2019 No Responses

Engaging Tech for Experiential Marketing [Infographic]

Experiential marketing activations can be enhanced by integrating technologies that allow brands to better reach and connect with targeted audiences!

July 30, 2019 No Responses

The Intersection of IRL and URL: Engagement Marketing

As an experiential advocate, Social Media Day was my opportunity to better understand how social can integrate with experiential for valuable amplification.

July 2, 2019 No Responses

Experiential Marketing and How Email Enhances It

Experiential marketing integraties easily with email marketing. Brands can leverage emails to support experiential strategies and make them more effective.

June 25, 2019 No Responses

Leveraging Experiential for Trade Show Marketing and Out of Home

Experiential marketing can enhance trade show marketing and traditional out of home with more authentic creativity, visibility and measurement.

June 7, 2019 No Responses

10 Online Video Trends that Boost Branded Event Visibility

Online video content can be a powerful tool to promote and extend engagement of an experiential marketing campaign or branded event.

May 21, 2019 No Responses

10 Ways to Engage with Event Attendees

Experiential marketing invites consumers to actively engage with a brand. Here are ten ways to make your brand event fun and memorable for attendees.

April 30, 2019 No Responses

Is Your Brand Ready for Experiential Marketing?

New market influences are shifting marketers' focus to brand experiences. Here are some ways to determine if your brand is ready for experiential marketing.

April 22, 2019 No Responses

5 Experiential Marketing Trends in 2019

As creating experiences becomes a bigger focus of marketers and their brands, let’s look at some trends that are shaping experiential marketing in 2019.

March 20, 2019 No Responses

A Piece of the Pie: Experiential Marketing at Large Events

Large-scale events seem like inaccessible and costly marketing channels. The reality is they offer awareness and audience reach to fit any brand or budget.

February 14, 2019 No Responses

What a $5M Super Bowl Ad Can Buy in OOH in 2019

This year, Super Bowl advertisers spent an estimated $5.1 million per TV spot to reach 98.2 million viewers. Here's our recommendation for spending in out-of-home media instead of a $5 million spot.

January 29, 2019 No Responses

Changing the Way You Think About Event Spaces

Break the conference room mold by innovating with unforgettable spaces and brand experiences that speak to your material, brand and audience.

December 5, 2018 No Responses

What’s Your SXSW?

Every year, brands and agencies from all over the globe focus on connecting with the massive and trend-setting crowds that converge upon South by Southwest. But if the BBQ, interactive, film and music-infused flavor of the enormous event is not quite right for...

November 1, 2018 No Responses

Why is the Customer Experience Important for Your Brand?

Customer Experience is an integral part of all interaction between a company and an individual. Through careful and deliberate experiential marketing and customer service efforts, a company can expose an individual to a brand and continue to develop that relat...

September 18, 2018 No Responses

Meet Rainy McGrew, EMC’s Experiential Extraordinaire

Rainy McGrew, is EMC Outdoor's Director of Insights & Development. Rainy is a woman who is always on the move, furiously exploring new ideas and clients. We ask her some questions about her background in Experiential Marketing, her perspective on the industry,...

August 23, 2018 No Responses

What is the Power of an Experience?

Experiential marketing is one of the fastest growing areas of advertising, but nobody seems to talk about why it is so powerful. The novelty of experience makes our memories stronger, builds social connection, and impacts our perception and mental processes in...

June 22, 2018 No Responses

Destination Marketing Done Right

Out of Home and Experiential marketing can be the difference-maker for your travel and tourism brand. The strengths of OOH—a variety of formats and targeting techniques—make it a valuable strategy for a destination brand. Experiential marketing can create ...

March 30, 2018 2 Responses

5 Keys to Planning Your Experiential Campaign

The dynamics of today’s market and how companies reach consumers is shifting. To address the new market dynamics, implementing experiential marketing in your marketing mix is quickly becoming a necessity. The question is no longer if you should be doing expe...

March 19, 2018 one Response

10 Reasons Out of Home and Experiential Marketing are Essential to Strategic Account Planning

As strategic planners, our job is to consider the most effective and creative approaches that we can bring to market based on our clients’ goals, maximized budgets and, hopefully, a mix of genius creative spin. As an out of home and experiential marketing st...

March 2, 2018 No Responses

Mobile Tours: A Cost-Effective and Impactful Way to Reach a Hyper-Targeted Audience

A Mobile Tour allows a brand to maximize resources by designing a self-contained, fully-customizable, mobile exhibit space that creates a brand personality and easily travels where the target demographic actually lives, works and plays.

February 27, 2018 one Response

The Numbers Behind Experiential Marketing [Infographic]

Experiential marketing is becoming a more popular tool in the advertisers tool belt. Brands and agencies are realizing how it can effectively establish a one-to-one relationship with consumers, generate positive brand awareness, and drive customer loyalty.

February 22, 2018 one Response

What is Experiential Marketing?

It goes by a lot of names…. "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", or "special events". But no matter what name people use, it’s clear that there is one thing experiential marketing ...

December 20, 2017 one Response

5 Important Trends For Out Of Home Media In 2018

As 2018 fast approaches, I see a number of key trends that will continue to dominate the Out of Home industry. Big data, digital strategies, location and audience analytics will continue the rapid transformation of the Out of Home media landscape, changing how...

November 20, 2017 one Response

Millennial Mindset Pt 3: The Experiential Element

What if I told you the best form of advertising to reach millennials isn’t really “advertising” at all? – at least not in the traditional sense. Our lives are centered around relationships, and while marketers seem to think those relationships are all ...

November 14, 2017 No Responses

Expand Exhibitor Marketing Footprints With Unique New Promotional Sponsorships

Trade shows and conventions are critical marketing opportunities for exhibitors. Many companies devote relatively large portions of their marketing budget to these events recognizing the benefit of the face to face meetings. One important part of trade show...

October 6, 2017 2 Responses

What is Out of Home Media? – An Introduction

October 3, 2017 No Responses

A Tale of Two Retails: Why Real World Commerce is Still Key to Holiday Shopping

The growth of online shopping has been a popular headline for several years now, you can hardly look at any advertising related news sites without seeing an article with dire pronouncements about the death of brick and mortar stores. But when it comes to the h...

June 1, 2017 No Responses

A Day in the Life: Summer Festivals

I always look forward to this time of year -- when the weather is just right, the atmosphere in the city is hopping, and everyone is ready to attend a calendar of summer events. With so many options for summer events and festivals to choose from, what type of ...

March 17, 2017 No Responses

Summer is Coming: Use Experiential to Connect with Your Customer

Summer is a time when you’re sure to see people outside, open to new experiences in the beautiful weather. Experiential marketing is the smartest way to reach your target audience to create positive lasting impressions, promote new items, boost sales and mak...

March 9, 2017 No Responses

Summer Vacation: Reaching tourists in major markets with Out of Home

This summer between Memorial Day and Labor Day, Americans will take over 600,000,000 long distance trips (TripAdvisor). Combine that with the fact that in 2015 leisure travelers in the U.S. spent over $650 billion (US Travel Association), it becomes clear that...

January 30, 2017 No Responses

Fortune Cookies, Smoothies and Dog Food – Oh My! An Experiential Update from EMC Events

With spring on the horizon it's time for an update from our experiential experts at EMC Events.

September 15, 2016 No Responses

Experiential Marketing for the Holidays – Top 5 Tips from the Experts

With the holidays fast approaching here are 5 important tips to remember to help your experiential marketing connect with busy consumers in a positive and memorable way.

March 21, 2016 No Responses

Why Experiential? New studies show experiential marketing drives behavior

We live in a world of endless choices where new brands and fresh categories pop up with increasing regularity, all vying for a consumer’s attention and loyalty. Couple this with a technological revolution – all news, all the time, unending...

August 29, 2014 2 Responses

Experiential Marketing – Another OOH Key to Memorability

Experiential Out of Home is not merely a cool gimmick to gain attention. It’s a proven tactic that elicits a deeper connection with consumers and greater memorability with prospects – thus, the perfect enhancement to any out of home campaign. ...

July 16, 2014 No Responses

Jennifer Stuart named Director of Events

Stuart will lead EMC Outdoor’s National / International Experiential Division: EMC Events Jennifer Stuart has joined EMC Outdoor (www.emcoutdoor.com) as Director of Events, bringing over 14 years of event marketing experience to the EMC Outdoor team. Bas...