EMC Outdoor Announces Promotion of Christie Massey to President
Long-standing Out of Home specialist agency EMC Outdoor has promoted industry veteran Christie Massey to the position of President to help lead the agency into the future.
Category: News
Get to Know: Frederick Strebeck
EMC Outdoor announces and welcomes new hire, Frederick Strebeck, to join the agency’s team as Vice President of Out of Home Media Strategy. Based out of Philadelphia, Pennsylvania, Strebeck will focus on cultivating strong relationships with clients on t...
Core Values: Recommitting To Our Guiding Principles
If you go online and Google “core values” you can find loads of articles on why they are essential, how to craft them, how to live them, etc. There will also be countless listicles of companies with great, powerful, impactful,...
Price Doesn’t Equal Value: Out of Home and the CPM Conundrum
If I were to show you a small section of a very famous painting, you probably wouldn’t have much luck identifying it: If I zoom out to show you twice as much, we’re probably still in the same boat, there’s...
How Will Advertising in the Metaverse Work? The Next Level in OOH
The Metaverse has become an inescapable buzzword over the past year, especially since Facebook rebranded into Meta. However, it’s much more than that, as we’re witnessing the beginnings of an entirely new medium of advertising that could have far-r...
Women in Marketing: A Roundtable Discussion, Part 2
Part 2 of our roundtable discussion on Women In Marketing
Reach Event Attendees With Out of Home Media
As tradeshows and conferences are beginning to come back we thought it would be a good time to take another look at how exhibitors can reach event attendees with Out of Home media. Out of Home is often overlooked as...
Out of Home Media Planning for 2022
The past 18 months has been a roller coaster for the advertising industry, and for the Out of Home industry in particular. Lockdowns, people working – and shopping – from home meant reduced traffic on the roads, and this meant...
Out of Home Media in the Post-Cookie Marketing World
As marketers prepare for the loss of third party cookies we take a look at the role of Out of Home media in the post-cookie marketing world.
How You Can Use Out of Home Media to Reach B2B Audiences
Many advertisers look at Out of Home as a media format to reach consumers and may overlook the fact that marketers can use OOH media to reach B2B audiences.
Conference Comeback: Expectations for Post-Covid Trade Shows
As trade shows begin to come back, there are many things to consider as we move into the new normal. So, what are the expectations for post-Covid trade shows?
How Out of Home Media Can Drive Consumer Behavior Through the Entire Sales Funnel
Out Of Home media has traditionally been viewed as a Top of Funnel advertising medium that raises brand awareness but has little effect on the rest of the customers' purchase journey. This perception has made many advertisers ignore how Out of Home media can d...
Out of Home Media Drives Consumer Activity in the Real World and Online
As human beings, we frequently accept certain assumptions as facts just because they are generally believed. This is certainly true of marketers as well, and one belief that has been commonly accepted is that Out of Home media may help...
Out of Home Traffic is Exceeding Pre-Covid Levels
Based on the most recent Covid mobility reports released by the Geopath, not only has traffic recovered from its 2020 COVID lows, but Out of Home traffic is exceeding pre-covid levels, surpassing 2019 travel for the same period. Since the...
A Message from EMC Outdoor CEO, Betsy McLarney
EMC Outdoor remains committed to providing the best outcome for you, our client, through these challenging and changing times.
Best of the Blog 2019
Best of the Blog 2019 is a compilation review of 2019's top-performing, most-read, most-shared articles on the EMC Outdoor blog.
![Betsy McLarney Joins Geopath Board of Directors [Press Release]](https://www.emcoutdoor.com/blog/wp-content/uploads/2019/01/header3-410x260.jpg "Betsy McLarney Joins Geopath Board of Directors [Press Release]")
Betsy McLarney Joins Geopath Board of Directors [Press Release]
Betsy McLarney, CEO of EMC Outdoor, a nationally recognized, location-based marketing agency headquartered in Philadelphia, PA, was elected as a new member to the Geopath Board of Directors.
Best of the Blog 2018
As we enter 2019, we look forward with excitement at what new opportunities and developments lay ahead. We're eager to gain deeper engagement, more connectivity and a better understanding of the world around us. These are all major focal points that will make ...
Introducing Account LAB: How Our Strategy Team Can Benefit You
At EMC Outdoor and EMC Events, we have officially launched our strategy team and named it Account LAB. This team acts as a strategic and creative plug-in, ready for engagement with you around your goals, challenges, and KPI’s related to out of home, experie...
The ABCs of Out-Of-Home Measurement
The methods for measuring out of home media have changed drastically over the last few years - if you haven't been paying close attention you might have missed out. Let us get you up to speed on where OOH has come from, and the exciting new tools that are just...
10 Reasons Out of Home and Experiential Marketing are Essential to Strategic Account Planning
As strategic planners, our job is to consider the most effective and creative approaches that we can bring to market based on our clients’ goals, maximized budgets and, hopefully, a mix of genius creative spin. As an out of home and experiential marketing st...
Out of Home’s Remarkable Shift from Media Measurement to Audience Measurement
The inventor of the Segway, Dean Kamen once said, “Every once in a while, a new technology, an old problem, and a big idea turn into an innovation” Out of Home media is currently on the cusp of just such a “once in a while” moment, a foundational chang...
What is Experiential Marketing?
It goes by a lot of names…. "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", or "special events". But no matter what name people use, it’s clear that there is one thing experiential marketing ...
Intro to OOH: Pt 3 – How to plan your Out of Home Media
Recent changes in data & technology are transforming the industry into a media that can be planned with the same types of targeting and precision as other channels. With the wide variety of media options available, the variability of media efficacy across ...
Why Should You Include Out of Home in Your Media Plan?
In this increasingly digital age, why should you be including Out of Home media? Why consider OOH when digital online and mobile are king? In this second installment of our 3-part series, “An Introduction to Out of Home”, we are going to touch upon not j...
How to Reach Family Decision Makers: A New Media Plan for a New Lifestyle
Marketing to Family Decision Makers has changed drastically over the last few years, as consumer behavior and media channels have shifted. How can marketers reach the Family Decision Maker? With a combination of digital media and Out of Home.
![How are Mobile Advertising and Out of Home Media Aligned? [Infographic]](https://www.emcoutdoor.com/blog/wp-content/uploads/2017/12/mobile-ooh-info-410x260.jpg "How are Mobile Advertising and Out of Home Media Aligned? [Infographic]")
How are Mobile Advertising and Out of Home Media Aligned? [Infographic]
We all know that the use of mobile devices is reshaping both consumer behavior, and the ways advertisers reach them. But have you stopped to think about how this newest media format relates to the oldest media format? Our new info-graphic shares some interesti...
Millennial Mindset Pt 3: The Experiential Element
What if I told you the best form of advertising to reach millennials isn’t really “advertising” at all? – at least not in the traditional sense. Our lives are centered around relationships, and while marketers seem to think those relationships are all ...
Expand Exhibitor Marketing Footprints With Unique New Promotional Sponsorships
Trade shows and conventions are critical marketing opportunities for exhibitors. Many companies devote relatively large portions of their marketing budget to these events recognizing the benefit of the face to face meetings.
One important part of trade show...
The Numbers Behind Trade Shows
Trade show marketing is one of the most effective ways to advertise in Out of Home. Here are some numbers that prove why that is.
The Link, The Bridge & The Billboard: Could Out-of-Home provide the breakthrough that unlocks Omni-Channel Advertising?
The omni-channel paradigm is the Holy Grail of modern advertising, yet there have been significant obstacles in achieving it. Out of Home can provide a powerful additional touchpoint and tool by improving the ability to positively identify audiences (one of th...
Realizing the Full Potential of Out Of Home Media
For years, Out of Home has struggled with competing against other, more high profile media for budget dollars. But recent, major studies may change all that, showing that Out of Home has been overperforming, and undervalued all this time.
OOH: The Spice in Your Media Plan
Chili is one of my favorite dishes to prepare for my family. There must be a million different recipes out there, but if nothing else, you gotta have some type of meat, beans and a sauce. Think of the basic ingredients to any chili recipe and compare it to tra...
San Francisco | A Day in the Life of a Convention Attendee
San Francisco is one of the top trade show and convention markets in the country and possibly the world. It also happens to be a fantastic city for food, drink, sights, and shopping. I often spend a lot of my...
Digital Immersion & Its Impact on OOH – A Future Look
The first time I placed Virtual Reality (VR) goggles on my head, I was not too impressed with the immersion experience that I was having. The goggles were bulky, I was tripping over the tether cord, and I was accidentally...
How can Out of Home complete the media puzzle? – Thoughts on the recent OAAA Conference
I left our industry conference, OAAA/Geopath #LookOut2017, a couple of weeks ago with profound excitement about where our industry is headed. All the right questions were asked as the industry is moving towards an embrace of technology, data and audience iden...
Millennial Mindset: A Day in the Media Life of a Millennial
This is the first in a series that will look at millennials and how they interact with out of home media. This first segment goes through the daily interactions that a millennial can have on any given day of the week with OOH media.
How to support your event with sponsorship strategies & exhibitor marketing tactics
The event organizer is committed to producing a successful event for all its members in attendance. While there are many tasks at hand when producing an event, sponsorship-advertising solutions are but one element that requires special attention.
Changing Aisles: How the shift to online shopping will affect grocery stores & marketing
The shift to online grocery shopping is poised to make a dramatic shift not just to the fundamental ways in which grocery stores operate, but also how grocery chains will market themselves in the future.
Summer Vacation: Reaching tourists in major markets with Out of Home
This summer between Memorial Day and Labor Day, Americans will take over 600,000,000 long distance trips (TripAdvisor). Combine that with the fact that in 2015 leisure travelers in the U.S. spent over $650 billion (US Travel Association), it becomes clear that...
The Benefits of Partnership: How an Out of Home Expert Can Bring Focus to Your Media Planning
We as consumers commonly face situations when we have to seek out experts or professionals to handle tasks we either are unfamiliar with, or don’t have the time to handles ourselves. In the advertising world, ad agencies as well as brands can face the same ...
How are Conventions Thriving When Communication is at Our Fingertips?
Desktop, laptop, tablet, smartphone. Email, phone call, text, Skype, FaceTime, video-conferencing – with so many forms of digital communication at our fingertips 24/7, making clients just a tap away why is it that tradeshows are not just surviving, but thriv...
Thriving Through The Years: EMC Outdoor Celebrates 25 Years in Out of Home
Like many outdoor advertising companies, EMC Outdoor was launched to serve a need, driven by a mix of intuition, vision, an entrepreneur’s willingness to take a calculated risk, and simply being in the right place at the right time. 25 years later our CEO, B...
Out of Home Considerations in an Election Year
If you want to reach Americans to ask for their vote, Go Outdoor! Although there are many OOH media options, it’s not a surprise that when people run for a political office, they first think of billboards. Once thought of...
Study shows 74% of website traffic driven by OOH campaign came from mobile!
For a couple of years now we’ve been evangelizing the natural link between out of home advertising and mobile search/devices. And now the numbers are in to back that up. Search is going Mobile: One of the long standing pillars...