Out of Home Media Trends for 2023

Out of Home Media Trends for 2023

As we move into 2023 it's time to take a look at the Out of Home Media trends that will be affecting the industry in the coming year.
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Beyond the Booth: A Report on Exhibitors’ Viewpoints and Attitudes Toward Sponsorship Opportunities

Beyond the Booth: A Report on Exhibitors’ Viewpoints and Attitudes Toward Sponsorship Opportunities

Sponsorship opportunities are a key part of the trade show and conference ecosystem. Sponsorships are critical for both the exhibiting brands, as well as the event organizations themselves. For exhibitors, conferences are such an important part of their yearly...
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The Benefits of Adding Out of Home Media Sponsorships to Your Event

The Benefits of Adding Out of Home Media Sponsorships to Your Event

Adding Out of Home media sponsorships to your event
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5 Takeaways from the DPAA Conference in New York City

5 Takeaways from the DPAA Conference in New York City

If you’ve been paying attention over the last few years, you’ll know that Out of Home has evolved into far more than just billboards. It’s a rapidly evolving media format, primarily due to the growth of Digital Out of Home...
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The Future of Out-of-Home Media Measurement

The Future of Out-of-Home Media Measurement

Geopath’s new vision lays out an exciting roadmap and foundation for the future of Out-of-Home media measurement that will help drive growth for the channel
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EMC Announces Addition of Helen Kim as SVP, Client Services

EMC Announces Addition of Helen Kim as SVP, Client Services

Tell us a little about yourself: I am a born and bred New Yorker. I grew up in Long Island, attended the University of Massachusetts at Amherst, and then moved to NYC after graduation.  I love to travel, experience different...
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EMC Outdoor Announces Promotion of Christie Massey to President

EMC Outdoor Announces Promotion of Christie Massey to President

Long-standing Out of Home specialist agency EMC Outdoor has promoted industry veteran Christie Massey to the position of President to help lead the agency into the future.
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Get to Know: Frederick Strebeck

Get to Know: Frederick Strebeck

EMC Outdoor announces and welcomes new hire, Frederick Strebeck, to join the agency’s team as Vice President of Out of Home Media Strategy. Based out of Philadelphia, Pennsylvania, Strebeck will focus on cultivating strong relationships with clients on t...
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Core Values: Recommitting To Our Guiding Principles

Core Values: Recommitting To Our Guiding Principles

If you go online and Google “core values” you can find loads of articles on why they are essential, how to craft them, how to live them, etc. There will also be countless listicles of companies with great, powerful, impactful,...
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Price Doesn’t Equal Value: Out of Home and the CPM Conundrum

Price Doesn’t Equal Value: Out of Home and the CPM Conundrum

If I were to show you a small section of a very famous painting, you probably wouldn’t have much luck identifying it: If I zoom out to show you twice as much, we’re probably still in the same boat, there’s...
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How Will Advertising in the Metaverse Work? The Next Level in OOH

How Will Advertising in the Metaverse Work? The Next Level in OOH

The Metaverse has become an inescapable buzzword over the past year, especially since Facebook rebranded into Meta. However, it’s much more than that, as we’re witnessing the beginnings of an entirely new medium of advertising that could have far-r...
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Women in Marketing: A Roundtable Discussion, Part 2

Women in Marketing: A Roundtable Discussion, Part 2

Part 2 of our roundtable discussion on Women In Marketing
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Reach Event Attendees With Out of Home Media

Reach Event Attendees With Out of Home Media

As tradeshows and conferences are beginning to come back we thought it would be a good time to take another look at how exhibitors can reach event attendees with Out of Home media. Out of Home is often overlooked as...
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Out of Home Media Planning for 2022

Out of Home Media Planning for 2022

The past 18 months has been a roller coaster for the advertising industry, and for the Out of Home industry in particular. Lockdowns, people working – and shopping – from home meant reduced traffic on the roads, and this meant...
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Out of Home Media in the Post-Cookie Marketing World

Out of Home Media in the Post-Cookie Marketing World

As marketers prepare for the loss of third party cookies we take a look at the role of Out of Home media in the post-cookie marketing world.
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How You Can Use Out of Home Media to Reach B2B Audiences

How You Can Use Out of Home Media to Reach B2B Audiences

Many advertisers look at Out of Home as a media format to reach consumers and may overlook the fact that marketers can use OOH media to reach B2B audiences.
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Conference Comeback: Expectations for Post-Covid Trade Shows

Conference Comeback: Expectations for Post-Covid Trade Shows

As trade shows begin to come back, there are many things to consider as we move into the new normal. So, what are the expectations for post-Covid trade shows?
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How Out of Home Media Can Drive Consumer Behavior Through the Entire Sales Funnel

How Out of Home Media Can Drive Consumer Behavior Through the Entire Sales Funnel

Out Of Home media has traditionally been viewed as a Top of Funnel advertising medium that raises brand awareness but has little effect on the rest of the customers' purchase journey. This perception has made many advertisers ignore how Out of Home media can d...
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Out of Home Media Drives Consumer Activity in the Real World and Online

Out of Home Media Drives Consumer Activity in the Real World and Online

As human beings, we frequently accept certain assumptions as facts just because they are generally believed. This is certainly true of marketers as well, and one belief that has been commonly accepted is that Out of Home media may help...
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Out of Home Traffic is Exceeding Pre-Covid Levels

Out of Home Traffic is Exceeding Pre-Covid Levels

Based on the most recent Covid mobility reports released by the Geopath, not only has traffic recovered from its 2020 COVID lows, but Out of Home traffic is exceeding pre-covid levels, surpassing 2019 travel for the same period. Since the...
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A Message from EMC Outdoor CEO, Betsy McLarney

A Message from EMC Outdoor CEO, Betsy McLarney

EMC Outdoor remains committed to providing the best outcome for you, our client, through these challenging and changing times.
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Best of the Blog 2019

Best of the Blog 2019

Best of the Blog 2019 is a compilation review of 2019's top-performing, most-read, most-shared articles on the EMC Outdoor blog.
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Betsy McLarney Joins Geopath Board of Directors [Press Release]

Betsy McLarney Joins Geopath Board of Directors [Press Release]

Betsy McLarney, CEO of EMC Outdoor, a nationally recognized, location-based marketing agency headquartered in Philadelphia, PA, was elected as a new member to the Geopath Board of Directors.
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Best of the Blog 2018

Best of the Blog 2018

As we enter 2019, we look forward with excitement at what new opportunities and developments lay ahead. We're eager to gain deeper engagement, more connectivity and a better understanding of the world around us. These are all major focal points that will make ...
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Introducing Account LAB: How Our Strategy Team Can Benefit You

Introducing Account LAB: How Our Strategy Team Can Benefit You

At EMC Outdoor and EMC Events, we have officially launched our strategy team and named it Account LAB. This team acts as a strategic and creative plug-in, ready for engagement with you around your goals, challenges, and KPI’s related to out of home, experie...
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The ABCs of Out-Of-Home Measurement

The ABCs of Out-Of-Home Measurement

The methods for measuring out of home media have changed drastically over the last few years - if you haven't been paying close attention you might have missed out. Let us get you up to speed on where OOH has come from, and the exciting new tools that are just...
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10 Reasons Out of Home and Experiential Marketing are Essential to Strategic Account Planning

10 Reasons Out of Home and Experiential Marketing are Essential to Strategic Account Planning

As strategic planners, our job is to consider the most effective and creative approaches that we can bring to market based on our clients’ goals, maximized budgets and, hopefully, a mix of genius creative spin. As an out of home and experiential marketing st...
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Out of Home’s Remarkable Shift from Media Measurement to Audience Measurement

Out of Home’s Remarkable Shift from Media Measurement to Audience Measurement

The inventor of the Segway, Dean Kamen once said, “Every once in a while, a new technology, an old problem, and a big idea turn into an innovation” Out of Home media is currently on the cusp of just such a “once in a while” moment, a foundational chang...
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What is Experiential Marketing?

What is Experiential Marketing?

It goes by a lot of names…. "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", or "special events". But no matter what name people use, it’s clear that there is one thing experiential marketing ...
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Intro to OOH: Pt 3 – How to plan your Out of Home Media

Intro to OOH: Pt 3 – How to plan your Out of Home Media

Recent changes in data & technology are transforming the industry into a media that can be planned with the same types of targeting and precision as other channels. With the wide variety of media options available, the variability of media efficacy across ...
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Why Should You Include Out of Home in Your Media Plan?

Why Should You Include Out of Home in Your Media Plan?

In this increasingly digital age, why should you be including Out of Home media? Why consider OOH when digital online and mobile are king? In this second installment of our 3-part series, “An Introduction to Out of Home”, we are going to touch upon not j...
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How to Reach Family Decision Makers: A New Media Plan for a New Lifestyle

How to Reach Family Decision Makers: A New Media Plan for a New Lifestyle

Marketing to Family Decision Makers has changed drastically over the last few years, as consumer behavior and media channels have shifted. How can marketers reach the Family Decision Maker? With a combination of digital media and Out of Home.
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How are Mobile Advertising and Out of Home Media Aligned? [Infographic]

How are Mobile Advertising and Out of Home Media Aligned? [Infographic]

We all know that the use of mobile devices is reshaping both consumer behavior, and the ways advertisers reach them. But have you stopped to think about how this newest media format relates to the oldest media format? Our new info-graphic shares some interesti...
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Millennial Mindset Pt 3: The Experiential Element

Millennial Mindset Pt 3: The Experiential Element

What if I told you the best form of advertising to reach millennials isn’t really “advertising” at all? – at least not in the traditional sense. Our lives are centered around relationships, and while marketers seem to think those relationships are all ...
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Expand Exhibitor Marketing Footprints With Unique New Promotional Sponsorships

Expand Exhibitor Marketing Footprints With Unique New Promotional Sponsorships

Trade shows and conventions are critical marketing opportunities for exhibitors. Many companies devote relatively large portions of their marketing budget to these events recognizing the benefit of the face to face meetings. One important part of trade show...
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The Numbers Behind Trade Shows

The Numbers Behind Trade Shows

Trade show marketing is one of the most effective ways to advertise in Out of Home. Here are some numbers that prove why that is.
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The Link, The Bridge & The Billboard: Could Out-of-Home provide the breakthrough that unlocks Omni-Channel Advertising?

The Link, The Bridge & The Billboard: Could Out-of-Home provide the breakthrough that unlocks Omni-Channel Advertising?

The omni-channel paradigm is the Holy Grail of modern advertising, yet there have been significant obstacles in achieving it. Out of Home can provide a powerful additional touchpoint and tool by improving the ability to positively identify audiences (one of th...
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Realizing the Full Potential of Out Of Home Media

Realizing the Full Potential of Out Of Home Media

For years, Out of Home has struggled with competing against other, more high profile media for budget dollars. But recent, major studies may change all that, showing that Out of Home has been overperforming, and undervalued all this time.
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OOH: The Spice in Your Media Plan

OOH: The Spice in Your Media Plan

Chili is one of my favorite dishes to prepare for my family. There must be a million different recipes out there, but if nothing else, you gotta have some type of meat, beans and a sauce. Think of the basic ingredients to any chili recipe and compare it to tra...
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San Francisco | A Day in the Life of a Convention Attendee

San Francisco | A Day in the Life of a Convention Attendee

San Francisco is one of the top trade show and convention markets in the country and possibly the world. It also happens to be a fantastic city for food, drink, sights, and shopping. I often spend a lot of my...
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Digital Immersion & Its Impact on OOH – A Future Look

Digital Immersion & Its Impact on OOH – A Future Look

The first time I placed Virtual Reality (VR) goggles on my head, I was not too impressed with the immersion experience that I was having. The goggles were bulky, I was tripping over the tether cord, and I was accidentally...
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How can Out of Home complete the media puzzle? – Thoughts on the recent OAAA Conference

How can Out of Home complete the media puzzle? – Thoughts on the recent OAAA Conference

I left our industry conference, OAAA/Geopath #LookOut2017, a couple of weeks ago with profound excitement about where our industry is headed. All the right questions were asked as the industry is moving towards an embrace of technology, data and audience iden...
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Millennial Mindset: A Day in the Media Life of a Millennial

Millennial Mindset: A Day in the Media Life of a Millennial

This is the first in a series that will look at millennials and how they interact with out of home media. This first segment goes through the daily interactions that a millennial can have on any given day of the week with OOH media.
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How to support your event with sponsorship strategies & exhibitor marketing tactics

How to support your event with sponsorship strategies & exhibitor marketing tactics

The event organizer is committed to producing a successful event for all its members in attendance. While there are many tasks at hand when producing an event, sponsorship-advertising solutions are but one element that requires special attention.
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Changing Aisles: How the shift to online shopping will affect grocery stores & marketing

Changing Aisles: How the shift to online shopping will affect grocery stores & marketing

The shift to online grocery shopping is poised to make a dramatic shift not just to the fundamental ways in which grocery stores operate, but also how grocery chains will market themselves in the future.
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