by Matthew Noll | May 21, 2010 | Daily Updates, Featured, Truckside Advertising
To create street level buzz for the launch of their new “Canvas” line, Lands’ End turned to EMC Outdoor for an out of home program that would be true to their brand & style, while uniquely reaching a hip, urban audience in Boston and NYC. This wrapped truckside...
by Matthew Noll | Jul 16, 2009 | Daily Updates, Featured, Traditional Media, Transit Shelters
Summer’s here and the time is right for . . . Transit Shelter advertising! When the Trump Plaza in Atlantic City wanted to reach out to potential guests at the beginning of their big summer travel season they turned to EMC to coordinate a large scale campaign of...
by Matthew Noll | Jun 10, 2009 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Scooter Advertising
Most of the time advertisers are forced to seek out their audience, who may be spread across a state, a region, or the whole country. But occasionally an opportunity presents itself where they can find them all in one place. Major events – like trade shows,...