EMC serves up a java and lemonade fueled campaign to thousands of computer professionals for Intel

EMC serves up a java and lemonade fueled campaign to thousands of computer professionals for Intel

In order to reach thousands of computer professionals at the Siggraph convention in Los Angeles, Intel turned to EMC for some creative outdoor advertising. A team of brand ambassadors with Intel branded Coffee backpacks were stationed on the main pedestrian routes to...

Nationwide Insurance, NASCAR and some non-traditional OOH: a perfect event marketing mix!

In order to reach NASCAR fans at Charlotte’s SPEED WEEK in a fun and engaging way, Nationwide Insurance turned to the power of non-traditional out of home to drive people to their “Meet Dale Earnhardt Jr.” contest registration and event. As part of their ongoing...