The Intersection of Art and Advertising
Advertising can use art and artistic elements to have a greater impact, create a deeper emotional connection and yield more valuable engagement.
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Author: Keith Hernandez
Is Your Brand Ready for Experiential Marketing?
New market influences are shifting marketers’ focus to brand experiences. Here are some ways to determine if your brand is ready for experiential marketing.
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5 Keys to Planning Your Experiential Campaign
The dynamics of today’s market and how companies reach consumers is shifting. To address the new market dynamics, implementing experiential marketing in your marketing mix is quickly becoming a necessity. The question is no longer if you should be doing experiential, but how. If you’re new to the game, these five important keys-to-success will get you started.
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