The Intersection of Art and Advertising
Advertising can use art and artistic elements to have a greater impact, create a deeper emotional connection and yield more valuable engagement.
Author: Keith Hernandez
Keith Hernandez, Event Specialist, and newest member of the EMC Events team, has specialized in nontraditional Out of Home and Experiential marketing for the past five years. He has a passion for seeking new experiences in his personal life and creating unique experiences for brands and consumer’s alike.
Is Your Brand Ready for Experiential Marketing?
New market influences are shifting marketers' focus to brand experiences. Here are some ways to determine if your brand is ready for experiential marketing.
5 Keys to Planning Your Experiential Campaign
The dynamics of today’s market and how companies reach consumers is shifting. To address the new market dynamics, implementing experiential marketing in your marketing mix is quickly becoming a necessity. The question is no longer if you should be doing expe...