OOH Media Archives - Out of Home Media Blog

October 27, 2021 No Responses

Out of Home Media Planning for 2022

The past 18 months has been a roller coaster for the advertising industry, and for the Out of Home industry in particular. Lockdowns, people working – and shopping – from home meant reduced traffic on the roads, and this meant...

October 20, 2021 No Responses

Out of Home Media in the Post-Cookie Marketing World

As marketers prepare for the loss of third party cookies we take a look at the role of Out of Home media in the post-cookie marketing world.

September 30, 2021 No Responses

Out of Home Media Can Help Drive Business Recovery in the Post Covid Economy

Out of Home media can help drive business recovery for advertisers who are trying to build back after difficult times. OOH can build brand awareness and drive consumers through the sales funnel.

September 1, 2021 No Responses

How You Can Use Out of Home Media to Reach B2B Audiences

Many advertisers look at Out of Home as a media format to reach consumers and may overlook the fact that marketers can use OOH media to reach B2B audiences.

July 29, 2021 No Responses

Conference Comeback: Expectations for Post-Covid Trade Shows

As trade shows begin to come back, there are many things to consider as we move into the new normal. So, what are the expectations for post-Covid trade shows?

July 22, 2021 No Responses

How Out of Home Media Can Drive Consumer Behavior Through the Entire Sales Funnel

Out Of Home media has traditionally been viewed as a Top of Funnel advertising medium that raises brand awareness but has little effect on the rest of the customers' purchase journey. This perception has made many advertisers ignore how Out of Home media can d...

June 23, 2021 No Responses

Out of Home Media Drives Consumer Activity in the Real World and Online

As human beings, we frequently accept certain assumptions as facts just because they are generally believed. This is certainly true of marketers as well, and one belief that has been commonly accepted is that Out of Home media may help...

June 8, 2021 No Responses

Travel Is Bouncing Back for 2021

Memorial Day has passed, and with it, we enter into the official summer travel period. And this year looks like it’s shaping up to be something unprecedented, as travel is bouncing back for 2021 in a big way. Lockdowns and...

June 3, 2021 No Responses

Out of Home Traffic is Exceeding Pre-Covid Levels

Based on the most recent Covid mobility reports released by the Geopath, not only has traffic recovered from its 2020 COVID lows, but Out of Home traffic is exceeding pre-covid levels, surpassing 2019 travel for the same period. Since the...

April 20, 2021 No Responses

Preparing for Your First Programmatic Out of Home Campaign

While the media has made great stides over the past year you may have questions about launching your first Programmatic Out of Home campaign. Learn what to expect when preparing for your first campaign.

March 24, 2020 No Responses

Weathering the Storm: The Importance of Advertising Through an Economic Downturn

The worst thing marketers can do when faced with a crisis is panic. We must fight the flight instinct and, instead, discover opportunities for advancement.

March 4, 2020 No Responses

Political Advertising with Out of Home

An out-of-home media strategy can be an effective tool for targeting key voter audiences in highly competitive and under-served markets in an election year.

February 5, 2020 No Responses

Location Based Strategies for Reaching Student Travelers [Infographic]

For destination brands there is ample opportunity to raise brand awareness and purchases among student travelers with location-based marketing strategies.

January 2, 2020 one Response

5 Trends for Out of Home in 2020

In 2020, out-of-home will see more efficient campaigns, better use of data, a shift in agency-advertiser teams, and the rise of artificial intelligence.

November 21, 2019 No Responses

Ask the Experts: What is the most influential change you’ve witnessed in OOH?

Brand and agency marketing experts answer the question: What has been the most influential and exciting change in out-of-home that you’ve witnessed?

November 19, 2019 No Responses

OOH 101: A Comprehensive Introduction to Out of Home Media [Ebook]

OOH 101 is an easy-to-read reference for out of home media types and formats, why it should be a part of your media plan, and how it should be implemented.

October 28, 2019 No Responses

Donna Hogg Joins EMC Outdoor as New Account Manager [Press Release]

EMC Outdoor has tapped media operations and account management expert, Donna Hogg, to join the agency’s team of account executives.

October 24, 2019 No Responses

Geopath Insights Transforms Out of Home to Audience-First Media

The release of Geopath Insights measurements ushers in a new era of Out of Home that shifts focus away from format and location to audience-first planning.

October 22, 2019 No Responses

The History of Billboards [Infographic]

Take a journey through history to see how billboard advertising has developed over the years, from illustrated posters to digital screens!

October 17, 2019 No Responses

Interview with Account LAB

An interview with the EMC Outdoor team who developed Account LAB -- a strategic, collaborative and creative environment built for agency-client partnership.

October 10, 2019 No Responses

5 Reasons Out of Home is Important for Trade Show Marketing

Trade show marketing beyond the convention hall is a valuable strategy that helps brands attain key business goals and better engage their audience.

September 26, 2019 No Responses

The Intersection of Art and Advertising

Advertising can use art and artistic elements to have a greater impact, create a deeper emotional connection and yield more valuable engagement.

August 29, 2019 No Responses

The Disruptive Future of Programmatic Out of Home

The changes that will take place in Out of Home as a result of programmatic will be nothing short of transformative for brands, marketers and planners.

August 13, 2019 No Responses

6 Best Practices to Perfect Your Out of Home Advertising

Brands can optimize their out of home advertising campaign by perfecting the elements that have the greatest potential audience impact.

June 18, 2019 No Responses

Coyote at a Crossroads: Thoughts on the OAAA/Geopath Conference and the Future of Out of Home

The OAAA/Geopath Conference addressed important themes in out of home today. It also exposed the unprecedented capabilities of location-based marketing and how we in the industry need to catch up.

June 11, 2019 No Responses

The Push and Pull of Out of Home Today

Advertising used to focus on pushing out messaging to consumers. Today, we see data, technology and creativity feed brands' abilities to pull-in audiences.

May 16, 2019 No Responses

Pro POV: Interview with Jeff Gunderman, President & CEO of EYE Corp Media

EMC Outdoor interviews Jeff Gunderman of EYE Corp Media to understand the current state of out of home, success stories, and exciting growth opportunities!

May 2, 2019 No Responses

The Brave New World of Location Based Marketing

As out of home sees rapid digitization of media and more accurate audience targeting, location becomes key in building audiences and targeting advertising.

April 4, 2019 No Responses

How Location-Based Strategies Can Improve Destination Marketing

Location-based marketing strategies allow travel and tourism brands to stand out in the market by reaching audiences at each phase of the engagement funnel.

February 28, 2019 No Responses

How to Drive Enrollment for Health Insurance Brands Using Out of Home Media

Marketing for health insurance brands can be extremely challenging. They face several different complex and unique hurdles to acquiring new subscribers. So how can a health insurance brand stand out in the marketplace while facing stiff competition? How can th...

February 14, 2019 No Responses

What a $5M Super Bowl Ad Can Buy in OOH in 2019

This year, Super Bowl advertisers spent an estimated $5.1 million per TV spot to reach 98.2 million viewers. Here's our recommendation for spending in out-of-home media instead of a $5 million spot.

December 21, 2018 No Responses

5 Important Trends for Out of Home in 2019

As the New Year fast approaches, we take a look at trends that are gaining ground in out of home. As marketers and media planners know, staying up on the latest technologies and innovations means future-proofing your business and creating a sustainable operati...

December 11, 2018 No Responses

Out of Home’s Shift from Knowledge to Skill-based Planning

The average consumer spends 70% of their time out of their home. Being able to reach them with relevant content or brand story is what makes out of home advertising a key component of the marketing mix. In this age of digital and big data, OOH planning and str...

October 9, 2018 No Responses

Does Brand Authenticity Matter?

We’ve all heard the popular slogans companies use to position themselves as socially supportive organizations. Since this positioning strategy can be a value-add for a brand, but it can also be perceived as disingenuous, it’s important that brands understa...

September 5, 2018 one Response

Innovating With the Oldest Ad Medium

In recent years, Out of Home advertising has gained greater recognition as a core part of an integrated media plan. The digitization of assets is rapidly transforming how and why advertisers use it. With new technological advances, we look at what brands are d...

August 10, 2018 No Responses

The History of Digital Out of Home [Infographic]

In the last half-century, we've witnessed the development of Digital Out of Home technology, which has brought new messaging and media planning capabilities to an age-old format. Reflect with us on the history of DOOH to get a glimpse of where it began and whe...

June 19, 2018 No Responses

The Power of Good Creative

As advertisers, we want to put branding on everything under the sun to reach our target audience. The consumer's focus and attention are in high-demand and every brand is fighting for a slice of the pie. Good Out of Home creative grabs the consumer's attention...

June 11, 2018 No Responses

6 Common Planning Mistakes in Out of Home

What advertisers who are new to OOH don’t realize is that there are many factors to consider when building a campaign, such as viable media formats, audience targeting, location, etc. Gain a better understanding of OOH and strategies that will increase its e...

June 7, 2018 No Responses

Repairing a Community Through Advertising

What comes to mind when you think of advertising? It can have a strong, meaningful purpose by creating awareness about an important value or idea. For the past 26 years, Camden County Council on Alcoholism & Drug Abuse (CCCADA) has filled the role of alcohol a...

May 31, 2018 No Responses

Out of Home and the Casual Consumer [Infographic]

Out-of-Home advertising is something we encounter on a daily, even hourly basis. Paired with other forms of advertising, it can amplify any campaign. Check out the stats below and the story of Jane, your average consumer. Follow her on a routine day where Out-...

May 10, 2018 one Response

Why Top Brands Spend More on Out of Home

In the latest World Advertising Research Center (WARC) Global Ad Trends report, it states “successful brands allocate an average 13% of their media budget to out of home.” Since reading the report, I have been interested in understanding more about these s...

April 26, 2018 one Response

Using Sports to Engage and Connect with Consumers

Successful brands position themselves to take full advantage of an opportunity by understanding consumers’ interests and by being creative and engaging. Sports offer infinite ways to reach your audience, and keeping your messaging around your teams, will all...

April 13, 2018 2 Responses

The ABCs of Out-Of-Home Measurement

The methods for measuring out of home media have changed drastically over the last few years - if you haven't been paying close attention you might have missed out. Let us get you up to speed on where OOH has come from, and the exciting new tools that are just...

March 19, 2018 one Response

10 Reasons Out of Home and Experiential Marketing are Essential to Strategic Account Planning

As strategic planners, our job is to consider the most effective and creative approaches that we can bring to market based on our clients’ goals, maximized budgets and, hopefully, a mix of genius creative spin. As an out of home and experiential marketing st...