Out of Home is now an Audience First Media
Out of Home is finding new light as an audience-first format, wherein planning starts with the audience as the basis, well before media decisions are made.
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Tag: audience measurement
Geopath Insights Transforms Out of Home to Audience-First Media
The release of Geopath Insights measurements ushers in a new era of Out of Home that shifts focus away from format and location to audience-first planning.
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Coyote at a Crossroads: Thoughts on the OAAA/Geopath Conference and the Future of Out of Home
The OAAA/Geopath Conference addressed important themes in out of home today. It also exposed the unprecedented capabilities of location-based marketing and how we in the industry need to catch up.
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