Our Core Values: We Lead With Service
The first of our Core Values is "Lead With Service". Our President, Christie Massey shares her thoughts on what that means.
Category: Agency Life
EMC Announces Addition of Helen Kim as SVP, Client Services
Tell us a little about yourself: I am a born and bred New Yorker. I grew up in Long Island, attended the University of Massachusetts at Amherst, and then moved to NYC after graduation. I love to travel, experience different...
EMC Outdoor Announces Promotion of Christie Massey to President
Long-standing Out of Home specialist agency EMC Outdoor has promoted industry veteran Christie Massey to the position of President to help lead the agency into the future.
Get to Know: Frederick Strebeck
EMC Outdoor announces and welcomes new hire, Frederick Strebeck, to join the agency’s team as Vice President of Out of Home Media Strategy. Based out of Philadelphia, Pennsylvania, Strebeck will focus on cultivating strong relationships with clients on t...
Core Values: Recommitting To Our Guiding Principles
If you go online and Google “core values” you can find loads of articles on why they are essential, how to craft them, how to live them, etc. There will also be countless listicles of companies with great, powerful, impactful,...
Women in Marketing: A Roundtable Discussion, Part 2
Part 2 of our roundtable discussion on Women In Marketing
Women in Marketing: A Roundtable Discussion
As a WBENC, we wanted to acknowledge Women's History Month so we brought together a roundtable of women in marketing to discuss and share their insights.
![Finding My Outdoor Voice in Out of Home [Intern Spotlight]](https://www.emcoutdoor.com/blog/wp-content/uploads/2018/11/header-1-410x260.jpg "Finding My Outdoor Voice in Out of Home [Intern Spotlight]")
Finding My Outdoor Voice in Out of Home [Intern Spotlight]
Since May, I've held an internship at EMC Outdoor. I'm grateful to be one of the 80% of students who intern at least once in college and 50% who intern more than once. The Out of Home industry and location-based marketing were exciting and new, and this intern...
How to Leverage Your Emotions for Better Selling
When you go through a full sales cycle, you experience the myriad of emotions which accompany it: rejection, fear, resiliency, purpose, fulfillment, defeat, and success. Closing a deal feels great, but the losses don't. We must learn to bounce back from reject...
6 Traits of Good Relationship Development
The key to being successful in sales is the ability to forge a trusting relationship with clients or prospects. Successful selling is dependent upon an established rapport, being likable and trustworthy, and a willingness to dig-in to a business to understand ...
How to Build a Creatively Successful Team
Success in Out of Home is about cultivating a collaborative (and creative) environment. It’s the people who are at the table. Combine talent, the process of agile thinking, and a culture of high performance teams, and you have the right chemistry for generat...
From Directional to Behavioral – The Wedding Cake Model of Out of Home Media Planning
Think of a wedding cake – close your eyes and picture it in your mind. It probably has several tiers, each one getting a little bit smaller as you move up – right? It turns out that wedding cake is a pretty good model for the evolution of Out of Home media...
Top 5 Questions About Out of Home Advertising
I spend a good portion of the year traveling to cities across our great land, conducting meetings to introduce our services, explore potential partnerships and discuss the Out of Home landscape in general. One of the things I enjoy is creating an “a-ha” mo...
The Link, The Bridge & The Billboard: Could Out-of-Home provide the breakthrough that unlocks Omni-Channel Advertising?
The omni-channel paradigm is the Holy Grail of modern advertising, yet there have been significant obstacles in achieving it. Out of Home can provide a powerful additional touchpoint and tool by improving the ability to positively identify audiences (one of th...
Millennial Mindset pt2: Creative that Connects
Millennials hate advertising. There, I said it. But we still need the essentials. We still want to travel, we want to go out, we want a better phone plan. So where do we get information? Sounds like a major conundrum, right? In part 2 of our series on millenn...
Realizing the Full Potential of Out Of Home Media
For years, Out of Home has struggled with competing against other, more high profile media for budget dollars. But recent, major studies may change all that, showing that Out of Home has been overperforming, and undervalued all this time.
Thoughts on my first OAAA Convention, or, What do Punctuated Equilibrium, Usain Bolt, and Thanksgiving Dinner have to do with Out of Home?
Last week I had the distinct pleasure of attending my first OAAA/Geopath conference in New Orleans. With all the changes we’ve been seeing in the industry over the past few years I was excited to see where this was all headed. Out of Home media is ready to t...
The Benefits of Partnership: How an Out of Home Expert Can Bring Focus to Your Media Planning
We as consumers commonly face situations when we have to seek out experts or professionals to handle tasks we either are unfamiliar with, or don’t have the time to handles ourselves. In the advertising world, ad agencies as well as brands can face the same ...
Thriving Through The Years: EMC Outdoor Celebrates 25 Years in Out of Home
Like many outdoor advertising companies, EMC Outdoor was launched to serve a need, driven by a mix of intuition, vision, an entrepreneur’s willingness to take a calculated risk, and simply being in the right place at the right time. 25 years later our CEO, B...
Mistakes, and How to Make Them: Lessons from Musicians
Musicians work hard to become experts at their craft, but along the way the become experts at something else: Makign Mistakes. Here's what we can learn from musicians and their endless ability to pick themselves up, dust themselves off, and start all over agai...
The Pleasures & Perils of Working Remotely: 7 Tips for Staying Productive
I never thought of myself as a trendsetter, though if I look at trend lines today, the ‘remote worker’ is being carefully watched as the wave of the future. As reported in the magazine Fast Company, 34% of business leaders...
7 Tips for Navigating Your Company’s Technology Systems Change
Like a child, a growing company goes through predictable stages, from a desk crammed into a corner of the garage to a small, lean business, to a more complex enterprise level, on up to global conglomerate. And just like...
Small Business Leadership in the Age of Goliaths
I came to the out of home industry from a background in finance, drawn to it for the amazing and efficient ways the media could drive small business growth. It was the late 90s and the tobacco industry had just...
Musicians In The Media Agency World
I work with a lot of musicians. At EMC Outdoor we have all types: some with music degrees, those that perform in premiere choral groups, songwriters floating new work at open mics, someone diving deep into orchestral compositions, and a few...
Building Relationships: Trust, Respect, and more Service than Sales
Trust and Respect, they travel on a 2-way street between account manager and client in any successful relationship. Before that happens, how do you get the traffic flowing both ways and back at you? Well, lots of hard work, but...