3 Steps for Optimizing Your Trade Show Marketing

3 Steps for Optimizing Your Trade Show Marketing

Whether its brand awareness or a product launch, trade show marketing allows you to get the right message in front of the right audience at the right time and place. The key is to define your needs and embrace an integrated approach to build a campaign that goes beyond the booth.
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Digital Tactics for Trade Show Marketing

Digital Tactics for Trade Show Marketing

The rule of seven is one of the founding concepts in marketing: a recipient must hear or see a message at least seven times before they will take an action. For trade shows, it's important to deliver multiple messages to an audience. Digital marketing tactics ...
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Your Tradeshow Forecast: Experiential with an Abundance of Technology!

Your Tradeshow Forecast: Experiential with an Abundance of Technology!

Tradeshow marketers must engage their audience and measurement that impact. Integrated Experiential Exhibit Technology, or IEET, allows an audience to have a profound multi-sensory experience with a brand, while capturing impression data. As marketers embrace ...
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How to Create a Brand Presence Off of the Trade Show Floor

How to Create a Brand Presence Off of the Trade Show Floor

For many brands, trade show marketing is a major component of the integrated marketing mix because it offers such a unique brand engagement opportunity. With the right audience in the right place at the right time, it’s a no-brainer to market to them. How ca...
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Understanding the Trade Show Attendee Experience

Understanding the Trade Show Attendee Experience

Successful trade show marketing is about developing a media plan that aligns with and capitalizes on attendee behaviors in the market to accomplish a brand’s marketing goals. An effective trade show marketing strategy must be unique and specific for reaching...
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The Budget & The Booth: A Trade Show Tale as Old as Time

The Budget & The Booth: A Trade Show Tale as Old as Time

Exhibiting at your first trade show can feel like venturing into unknown territory. Doing your research and putting together a strong team are some key steps. Our guide will help you make sense of the chaos, maximize your budget and achieve your fairy tale end...
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Expand Exhibitor Marketing Footprints With Unique New Promotional Sponsorships

Expand Exhibitor Marketing Footprints With Unique New Promotional Sponsorships

Trade shows and conventions are critical marketing opportunities for exhibitors. Many companies devote relatively large portions of their marketing budget to these events recognizing the benefit of the face to face meetings. One important part of trade show...
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The Booth and Beyond: Fundamentals for Your First Trade Show

The Booth and Beyond: Fundamentals for Your First Trade Show

Trade shows and conventions can be crucial marketing opportunities for exhibitors. We wanted to tap into the expertise of some of the newest team members’ of our Trade Show Marketing team, and share some of their knowledge on preparing for your tradeshow exp...
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The Numbers Behind Trade Shows

The Numbers Behind Trade Shows

Trade show marketing is one of the most effective ways to advertise in Out of Home. Here are some numbers that prove why that is.
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San Francisco | A Day in the Life of a Convention Attendee

San Francisco | A Day in the Life of a Convention Attendee

San Francisco is one of the top trade show and convention markets in the country and possibly the world. It also happens to be a fantastic city for food, drink, sights, and shopping. I often spend a lot of my...
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How to support your event with sponsorship strategies & exhibitor marketing tactics

How to support your event with sponsorship strategies & exhibitor marketing tactics

The event organizer is committed to producing a successful event for all its members in attendance. While there are many tasks at hand when producing an event, sponsorship-advertising solutions are but one element that requires special attention.
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Chicago | A Day in the Life of a Convention Attendee

Chicago | A Day in the Life of a Convention Attendee

Attending a convention in Chicago puts you in the middle of the largest city in the Midwest. With so much to do outside, why limit yourself to the walls of McCormick Place? We've put together a list of 7 Things to Do While in Chicago for a Convention.
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How are Conventions Thriving When Communication is at Our Fingertips?

How are Conventions Thriving When Communication is at Our Fingertips?

Desktop, laptop, tablet, smartphone. Email, phone call, text, Skype, FaceTime, video-conferencing – with so many forms of digital communication at our fingertips 24/7, making clients just a tap away why is it that tradeshows are not just surviving, but thriv...
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Creative Hindsight is 20/20

Creative Hindsight is 20/20

Out of Home is a powerful strategy to help drive attendee traffic to your trade show booth, but the rules and regulations can be confusing at times. How can you maximize your creativity while encountering (and abiding by) hurdles? Our VP, Media Strategy, John...
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Fortune Cookies, Smoothies and Dog Food – Oh My!  An Experiential Update from EMC Events

Fortune Cookies, Smoothies and Dog Food – Oh My! An Experiential Update from EMC Events

With spring on the horizon it's time for an update from our experiential experts at EMC Events.
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Maximize B2B  / Trade Show Branding through Smart Outdoor Advertising

Maximize B2B / Trade Show Branding through Smart Outdoor Advertising

Today virtually every brand participates in an industry trade show as a means to stay current with new trends, launch new products and nurture business relationships. In fact, in a world where so much happens via email and on the...
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