Category: Trade Show Marketing

Beyond the Booth: Struggling Trade Show Exhibitors
March 20, 2023 No Responses

Beyond the Booth: Struggling Trade Show Exhibitors

When we conducted our recent study – Beyond the Booth: A Report on Exhibitors’ Viewpoints and Attitudes Toward Sponsorship Opportunities – it surfaced some fascinating insights into the struggling trade show exhibitors experience and their relationship with event sponsorships. We...
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Trade Show Marketing Trends – Conference Pulse March, 2023
March 7, 2023 No Responses

Trade Show Marketing Trends – Conference Pulse March, 2023

As the 2023 season is getting ramped up these are the Trade Show Marketing trends we are seeing developing early this year.
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Beyond the Booth: A Report on Exhibitors’ Viewpoints and Attitudes Toward Sponsorship Opportunities
December 8, 2022 No Responses

Beyond the Booth: A Report on Exhibitors’ Viewpoints and Attitudes Toward Sponsorship Opportunities

Sponsorship opportunities are a key part of the trade show and conference ecosystem. Sponsorships are critical for both the exhibiting brands, as well as the event organizations themselves. For exhibitors, conferences are such an important part of their yearly...
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The Benefits of Adding Out of Home Media Sponsorships to Your Event
November 29, 2022 No Responses

The Benefits of Adding Out of Home Media Sponsorships to Your Event

Adding Out of Home media sponsorships to your event
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Trade Show Pulse: November 2022
November 17, 2022 No Responses

Trade Show Pulse: November 2022

Trade Shows are an integral part of the overall marketing strategy for so many brands. They play a critical role in lead generation, competitive positioning, event promotion and launch strategy for new products. While we all made do as best...
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Reach Event Attendees With Out of Home Media
November 2, 2021 No Responses

Reach Event Attendees With Out of Home Media

As tradeshows and conferences are beginning to come back we thought it would be a good time to take another look at how exhibitors can reach event attendees with Out of Home media. Out of Home is often overlooked as...
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Out of Home Media Planning for 2022
October 27, 2021 No Responses

Out of Home Media Planning for 2022

The past 18 months has been a roller coaster for the advertising industry, and for the Out of Home industry in particular. Lockdowns, people working – and shopping – from home meant reduced traffic on the roads, and this meant...
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Conference Comeback: Expectations for Post-Covid Trade Shows
July 29, 2021 No Responses

Conference Comeback: Expectations for Post-Covid Trade Shows

As trade shows begin to come back, there are many things to consider as we move into the new normal. So, what are the expectations for post-Covid trade shows?
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How Trade Show Marketers Can Navigate COVID-19 and Other Crises
March 20, 2020 No Responses

How Trade Show Marketers Can Navigate COVID-19 and Other Crises

As trade show marketers struggle to navigate crises, it's important to communicate openly, plan for current and future scenarios, and pivot budgets to channels that remain effective.
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5 Trends for Trade Show Marketing in 2020
February 14, 2020 No Responses

5 Trends for Trade Show Marketing in 2020

Trade show marketing trends for 2020 reflect changes we're seeing in audiences, technology and new ways to experience and connect to brands or products.
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The Importance of Second Tier Trade Shows
June 12, 2019 No Responses

The Importance of Second Tier Trade Shows

Second-tier trade shows can play an important role in advancing marketing strategy and increasing brand awareness and engagement with your target audience.
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Trade Show Marketing Trends for 2019
January 17, 2019 No Responses

Trade Show Marketing Trends for 2019

In 2019, we'll see trade show exhibitors and sponsors with a deeper focus and bigger investments in creating unique, interactive, memorable brand experiences.
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3 Steps for Optimizing Your Trade Show Marketing
November 29, 2018 No Responses

3 Steps for Optimizing Your Trade Show Marketing

Whether its brand awareness or a product launch, trade show marketing allows you to get the right message in front of the right audience at the right time and place. The key is to define your needs and embrace an integrated approach to build a campaign that go...
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Digital Tactics for Trade Show Marketing
August 21, 2018 No Responses

Digital Tactics for Trade Show Marketing

The rule of seven is one of the founding concepts in marketing: a recipient must hear or see a message at least seven times before they will take an action. For trade shows, it's important to deliver multiple messages to an audience. Digital marketing tactics ...
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Your Tradeshow Forecast: Experiential with an Abundance of Technology!
August 14, 2018 No Responses

Your Tradeshow Forecast: Experiential with an Abundance of Technology!

Tradeshow marketers must engage their audience and measurement that impact. Integrated Experiential Exhibit Technology, or IEET, allows an audience to have a profound multi-sensory experience with a brand, while capturing impression data. As marketers embrace ...
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How to Create a Brand Presence Off of the Trade Show Floor
May 16, 2018 No Responses

How to Create a Brand Presence Off of the Trade Show Floor

For many brands, trade show marketing is a major component of the integrated marketing mix because it offers such a unique brand engagement opportunity. With the right audience in the right place at the right time, it’s a no-brainer to market to them. How ca...
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Understanding the Trade Show Attendee Experience
April 20, 2018 No Responses

Understanding the Trade Show Attendee Experience

Successful trade show marketing is about developing a media plan that aligns with and capitalizes on attendee behaviors in the market to accomplish a brand’s marketing goals. An effective trade show marketing strategy must be unique and specific for reaching...
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The Budget & The Booth: A Trade Show Tale as Old as Time
March 26, 2018 one Response

The Budget & The Booth: A Trade Show Tale as Old as Time

Exhibiting at your first trade show can feel like venturing into unknown territory. Doing your research and putting together a strong team are some key steps. Our guide will help you make sense of the chaos, maximize your budget and achieve your fairy tale end...
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Expand Exhibitor Marketing Footprints With Unique New Promotional Sponsorships
November 14, 2017 No Responses

Expand Exhibitor Marketing Footprints With Unique New Promotional Sponsorships

Trade shows and conventions are critical marketing opportunities for exhibitors. Many companies devote relatively large portions of their marketing budget to these events recognizing the benefit of the face to face meetings. One important part of trade show...
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The Booth and Beyond: Fundamentals for Your First Trade Show
October 13, 2017 No Responses

The Booth and Beyond: Fundamentals for Your First Trade Show

Trade shows and conventions can be crucial marketing opportunities for exhibitors. We wanted to tap into the expertise of some of the newest team members’ of our Trade Show Marketing team, and share some of their knowledge on preparing for your tradeshow exp...
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The Numbers Behind Trade Shows
October 11, 2017 No Responses

The Numbers Behind Trade Shows

Trade show marketing is one of the most effective ways to advertise in Out of Home. Here are some numbers that prove why that is.
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San Francisco | A Day in the Life of a Convention Attendee
June 20, 2017 No Responses

San Francisco | A Day in the Life of a Convention Attendee

San Francisco is one of the top trade show and convention markets in the country and possibly the world. It also happens to be a fantastic city for food, drink, sights, and shopping. I often spend a lot of my...
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How to support your event with sponsorship strategies & exhibitor marketing tactics
April 13, 2017 No Responses

How to support your event with sponsorship strategies & exhibitor marketing tactics

The event organizer is committed to producing a successful event for all its members in attendance. While there are many tasks at hand when producing an event, sponsorship-advertising solutions are but one element that requires special attention.
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Chicago | A Day in the Life of a Convention Attendee
March 16, 2017 No Responses

Chicago | A Day in the Life of a Convention Attendee

Attending a convention in Chicago puts you in the middle of the largest city in the Midwest. With so much to do outside, why limit yourself to the walls of McCormick Place? We've put together a list of 7 Things to Do While in Chicago for a Convention.
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How are Conventions Thriving When Communication is at Our Fingertips?
February 22, 2017 No Responses

How are Conventions Thriving When Communication is at Our Fingertips?

Desktop, laptop, tablet, smartphone. Email, phone call, text, Skype, FaceTime, video-conferencing – with so many forms of digital communication at our fingertips 24/7, making clients just a tap away why is it that tradeshows are not just surviving, but thriv...
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Creative Hindsight is 20/20
February 10, 2017 No Responses

Creative Hindsight is 20/20

Out of Home is a powerful strategy to help drive attendee traffic to your trade show booth, but the rules and regulations can be confusing at times. How can you maximize your creativity while encountering (and abiding by) hurdles? Our VP, Media Strategy, John...
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Fortune Cookies, Smoothies and Dog Food – Oh My! An Experiential Update from EMC Events
January 30, 2017 No Responses

Fortune Cookies, Smoothies and Dog Food – Oh My! An Experiential Update from EMC Events

With spring on the horizon it's time for an update from our experiential experts at EMC Events.
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Maximize B2B / Trade Show Branding through Smart Outdoor Advertising
August 17, 2015 No Responses

Maximize B2B / Trade Show Branding through Smart Outdoor Advertising

Today virtually every brand participates in an industry trade show as a means to stay current with new trends, launch new products and nurture business relationships. In fact, in a world where so much happens via email and on the...
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