Author: Matthew Noll

Matt is crazy about outdoor advertising, design & technology, electric bass guitars, chocolate covered pretzels and scrapple. He has been working in the out of home industry for 16 years, is Co-Chair of the Geopath Futures Council, and sits on the 2020 OAAA/Geopath Conference Committee.
OAAA Study Shows COVID has made Out of Home More Relevant Than Ever
November 4, 2020 No Responses

OAAA Study Shows COVID has made Out of Home More Relevant Than Ever

At this point saying “COVID has really changed everything” is sort of like saying “the sun came up this morning”. But now that we have been in this situation for a while, we can begin to see new patterns evolving...
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The Programmatic Future of Out of Home has Arrived
October 8, 2020 No Responses

The Programmatic Future of Out of Home has Arrived

Programmatic Out of Home is having a moment. Like a big, splashy, “Here I Am!”, debutante, coming of age kind of moment. This moment has been coming down the road for a while, but COVID put some high-octane rocket fuel...
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How Out-of-Home Can Drive eCommerce for Brands Moving Online
August 21, 2020 No Responses

How Out-of-Home Can Drive eCommerce for Brands Moving Online

Over the last few years there has been a clear trend with digitally native, DTC brands taking advantage of Out of Home’s ability to drive eCommerce. It is a powerful and practical way to build large scale brand awareness, and...
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The Power of Proximity in Out of Home Media
July 15, 2020 No Responses

The Power of Proximity in Out of Home Media

While OOH has experienced an incredible change over the last few years with data and technology providing a new level of insight into customer behavior and movement, one fundamental truth has remained – proximity in Out of Home is still...
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#MoveTheSphinx Earns Experiential OBIE Award
May 22, 2020 No Responses

#MoveTheSphinx Earns Experiential OBIE Award

EMC Outdoor is pleased to announce that their work done in conjunction with Philadelphia agency Brian Communications on behalf of the Penn Museum on their “#MoveTheSphinx” campaign has been awarded a Bronze OBIE in the Experiential category.
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Weathering the Storm: The Importance of Advertising Through an Economic Downturn
March 24, 2020 No Responses

Weathering the Storm: The Importance of Advertising Through an Economic Downturn

The worst thing marketers can do when faced with a crisis is panic. We must fight the flight instinct and, instead, discover opportunities for advancement.
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The Disruptive Future of Programmatic Out of Home
August 29, 2019 No Responses

The Disruptive Future of Programmatic Out of Home

The changes that will take place in Out of Home as a result of programmatic will be nothing short of transformative for brands, marketers and planners.
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Coyote at a Crossroads: Thoughts on the OAAA/Geopath Conference and the Future of Out of Home
June 18, 2019 No Responses

Coyote at a Crossroads: Thoughts on the OAAA/Geopath Conference and the Future of Out of Home

The OAAA/Geopath Conference addressed important themes in out of home today. It also exposed the unprecedented capabilities of location-based marketing and how we in the industry need to catch up.
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The Brave New World of Location Based Marketing
May 2, 2019 No Responses

The Brave New World of Location Based Marketing

As out of home sees rapid digitization of media and more accurate audience targeting, location becomes key in building audiences and targeting advertising.
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What is the Power of an Experience?
August 23, 2018 No Responses

What is the Power of an Experience?

Experiential marketing is one of the fastest growing areas of advertising, but nobody seems to talk about why it is so powerful. The novelty of experience makes our memories stronger, builds social connection, and impacts our perception and mental processes in...
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Offline to Online: Integrating Your Out of Home & Digital Media Channels
May 23, 2018 No Responses

Offline to Online: Integrating Your Out of Home & Digital Media Channels

A few years ago, most media buyers probably would have said that digital media = the future and out of home media = the past. Over the last couple of years, however, an increasing number of studies is showing that the two channels are more aligned than we migh...
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Out of Home’s Remarkable Shift from Media Measurement to Audience Measurement
February 26, 2018 2 Responses

Out of Home’s Remarkable Shift from Media Measurement to Audience Measurement

The inventor of the Segway, Dean Kamen once said, “Every once in a while, a new technology, an old problem, and a big idea turn into an innovation” Out of Home media is currently on the cusp of just such a “once in a while” moment, a foundational chang...
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How are Mobile Advertising and Out of Home Media Aligned? [Infographic]
December 1, 2017 one Response

How are Mobile Advertising and Out of Home Media Aligned? [Infographic]

We all know that the use of mobile devices is reshaping both consumer behavior, and the ways advertisers reach them. But have you stopped to think about how this newest media format relates to the oldest media format? Our new info-graphic shares some interesti...
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From Directional to Behavioral – The Wedding Cake Model of Out of Home Media Planning
November 3, 2017 one Response

From Directional to Behavioral – The Wedding Cake Model of Out of Home Media Planning

Think of a wedding cake – close your eyes and picture it in your mind. It probably has several tiers, each one getting a little bit smaller as you move up – right? It turns out that wedding cake is a pretty good model for the evolution of Out of Home media...
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The Link, The Bridge & The Billboard: Could Out-of-Home provide the breakthrough that unlocks Omni-Channel Advertising?
August 25, 2017 3 Responses

The Link, The Bridge & The Billboard: Could Out-of-Home provide the breakthrough that unlocks Omni-Channel Advertising?

The omni-channel paradigm is the Holy Grail of modern advertising, yet there have been significant obstacles in achieving it. Out of Home can provide a powerful additional touchpoint and tool by improving the ability to positively identify audiences (one of th...
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Thoughts on my first OAAA Convention, or, What do Punctuated Equilibrium, Usain Bolt, and Thanksgiving Dinner have to do with Out of Home?
May 23, 2017 No Responses

Thoughts on my first OAAA Convention, or, What do Punctuated Equilibrium, Usain Bolt, and Thanksgiving Dinner have to do with Out of Home?

Last week I had the distinct pleasure of attending my first OAAA/Geopath conference in New Orleans. With all the changes we’ve been seeing in the industry over the past few years I was excited to see where this was all headed. Out of Home media is ready to t...
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Emerging Trends That Will Shape the Future of Digital Out of Home
April 10, 2017 one Response

Emerging Trends That Will Shape the Future of Digital Out of Home

Digital Out of Home media is on the verge of a change that will ultimately reshape the Out of Home industry. As the media moves toward a screen based environment tied to data & technology criteria like time, content, and contextual relevance will be the new p...
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Out of Home in the Era of Big Data
January 17, 2017 one Response

Out of Home in the Era of Big Data

Out of home media has been relatively static for quite a long time, but with the introduction of big data the industry is poised for some major changes to the fundamental landscape of how the media is planned, bought and used by advertisers.
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Mistakes, and How to Make Them: Lessons from Musicians
October 12, 2016 one Response

Mistakes, and How to Make Them: Lessons from Musicians

Musicians work hard to become experts at their craft, but along the way the become experts at something else: Makign Mistakes. Here's what we can learn from musicians and their endless ability to pick themselves up, dust themselves off, and start all over agai...
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Study shows 74% of website traffic driven by OOH campaign came from mobile!
June 1, 2016 No Responses

Study shows 74% of website traffic driven by OOH campaign came from mobile!

For a couple of years now we’ve been evangelizing the natural link between out of home advertising and mobile search/devices.  And now the numbers are in to back that up. Search is going Mobile: One of the long standing pillars...
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2015: The Year Out-of-Home and Mobile Get Hitched
February 4, 2015 No Responses

2015: The Year Out-of-Home and Mobile Get Hitched

“Mobile is accelerating the impact of Out of Home media – not diverting attention. As a partner to mobile, Out of Home is ideally placed to drive instant response or action.” (Source: FEPE/Future Foundation: ‘Always On: Out of Home Lives...
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Digital Out-of-Home Media Has Come Of Age
July 28, 2014 No Responses

Digital Out-of-Home Media Has Come Of Age

When British Airways took home the Cannes Lion this year for their amazing “Look Up” (link) campaign it was a wake-up call for anyone who hadn’t noticed:  Digital out of home has arrived. It is a fully established media with...
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Jennifer Stuart named Director of Events
July 16, 2014 No Responses

Jennifer Stuart named Director of Events

Stuart will lead EMC Outdoor’s National / International Experiential Division: EMC Events Jennifer Stuart has joined EMC Outdoor (www.emcoutdoor.com) as Director of Events, bringing over 14 years of event marketing experience to the EMC Outdoor team. Bas...
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Out-of-Home and Mobile Integration: Why the next step in outdoor advertising is probably already in your hand.
June 12, 2014 No Responses

Out-of-Home and Mobile Integration: Why the next step in outdoor advertising is probably already in your hand.

Years from now we will probably look back at Peapod’s award winning 2012 out of home campaign (link) as being a watershed moment – the tipping point at which brands realized the potential for out of home media to function...
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