EMC Outdoor blog - Best of the Blog 2018

Best of the Blog 2018

As we enter 2019, we look forward with excitement at what new opportunities and developments lay ahead. We’re eager to gain deeper engagement, more connectivity and a better understanding of the world around us. These are all major focal points that will make us better marketers and planners that create more effective out of home, trade show, experiential and digital campaigns.

At the same time, it’s equally important to reflect on the year behind us, taking stock of our growth and development over what has been a landmark year for marketing and advertising. To that end, this Best of the Blog 2018 is a compilation of the year’s top-performing, most-read, most-shared posts. Let’s dive in…

 

We discussed how the efficacy of out of home is leading successful brands to increase their spending on the medium.

 

Why Top Brands Spend More on Out of Home

 

We launched a new agency initiative—Account LAB—designed for working collaboratively with our client-teams for more strategic and creative ideation.

 

Announcing Account LAB: How our strategy team can benefit you.

 

We talked about the value of trade show marketing and what our team learned from spending more than 9,000 hours on the ground at conventions.

 

Understanding the Trade Show Attendee Experience

3 Steps for Optimizing Your Trade Show Marketing

 

We detailed changes in out of home measurement and planning that offer more precision and confidence for advertisers.

 

Out of Home’s Remarkable Shift from Media Measurement to Audience Measurement

The ABCs of Out-Of-Home Measurement

 

We introduced the basics of experiential marketing and discussed how it is gaining popularity as a deeper brand engagement opportunity.

 

What is Experiential Marketing?

10 Reasons Out of Home and Experiential Marketing are Essential to Strategic Account Planning

5 Keys to Planning Your Experiential Campaign

 

And, we offered instruction for planning effective integrated marketing plans that optimize out of home and digital media.

 

Intro to OOH: Pt 3 – How to plan your Out of Home Media

Offline to Online: Integrating Your Out of Home & Digital Media Channels

 

Whew, 2018 was quite a journey! Want to know what we expect for the year ahead? Check out 5 Important Trends for Out of Home in 2019 or get in touch using the form below!

 

Betsy McLarney Joins Geopath Board of Directors [Press Release]
5 Important Trends for Out of Home in 2019
Luke Woods
When not managing the EMC Outdoor blog, Luke spends his time exploring and experimenting with the latest in marketing and advertising. He's passionate about his work, his family, his dog Linus, and future R&B.

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