As we enter 2019, we look forward with excitement at what new opportunities and developments lay ahead. We’re eager to gain deeper engagement, more connectivity and a better understanding of the world around us. These are all major focal points that will make us better marketers and planners that create more effective out of home, trade show, experiential and digital campaigns.
At the same time, it’s equally important to reflect on the year behind us, taking stock of our growth and development over what has been a landmark year for marketing and advertising. To that end, this Best of the Blog 2018 is a compilation of the year’s top-performing, most-read, most-shared posts. Let’s dive in…
We discussed how the efficacy of out of home is leading successful brands to increase their spending on the medium.
We launched a new agency initiative—Account LAB—designed for working collaboratively with our client-teams for more strategic and creative ideation.
Introducing Account LAB: How Our Strategy Team Can Benefit You
We talked about the value of trade show marketing and what our team learned from spending more than 9,000 hours on the ground at conventions.
We detailed changes in out of home measurement and planning that offer more precision and confidence for advertisers.
Out of Home’s Remarkable Shift from Media Measurement to Audience Measurement
We introduced the basics of experiential marketing and discussed how it is gaining popularity as a deeper brand engagement opportunity.
10 Reasons Out of Home and Experiential Marketing are Essential to Strategic Account Planning
And, we offered instruction for planning effective integrated marketing plans that optimize out of home and digital media.
Offline to Online: Integrating Your Out of Home & Digital Media Channels
Whew, 2018 was quite a journey! Want to know what we expect for the year ahead? Check out 5 Important Trends for Out of Home in 2019 or get in touch using the form below!