Get to Know: Frederick Strebeck

Get to Know: Frederick Strebeck

EMC Outdoor announces and welcomes new hire, Frederick Strebeck, to join the agency’s team as Vice President of Out of Home Media Strategy. Based out of Philadelphia, Pennsylvania, Strebeck will focus on cultivating strong relationships with clients on the East...
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Third-Party Cookie Phaseout Delay from Google Impacts Advertisers

Third-Party Cookie Phaseout Delay from Google Impacts Advertisers

What happens when one of the most significant influencing factors of the digital ad agency decides to change the game? In 2020, Google published a blog post titled, “Building a more private web: A path towards making third party cookies...
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Designing for Out of Home Advertising

Designing for Out of Home Advertising

Designing for out of home can be exciting but also very challenging. Out of home can require a different eye than other media. It requires an approach that simplifies creative while maximizing its impact – a tricky balance to maintain....
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How Will Advertising in the Metaverse Work? The Next Level in OOH

How Will Advertising in the Metaverse Work? The Next Level in OOH

The Metaverse has become an inescapable buzzword over the past year, especially since Facebook rebranded into Meta. However, it’s much more than that, as we’re witnessing the beginnings of an entirely new medium of advertising that could have far-r...
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