6 Trends for Experiential Marketing in 2020

6 Trends for Experiential Marketing in 2020

Experiential marketing comes down to one thing: giving customers a memorable experience. Here are some experiential marketing trends we expect this year.
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10 Ways to Engage with Event Attendees

10 Ways to Engage with Event Attendees

Experiential marketing invites consumers to actively engage with a brand. Here are ten ways to make your brand event fun and memorable for attendees.
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Does Brand Authenticity Matter?

Does Brand Authenticity Matter?

We’ve all heard the popular slogans companies use to position themselves as socially supportive organizations. Since this positioning strategy can be a value-add for a brand, but it can also be perceived as disingenuous, it’s important that brands understa...
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