Out of Home Media in the Post-Cookie Marketing World
As marketers prepare for the loss of third party cookies we take a look at the role of Out of Home media in the post-cookie marketing world.
Tag: out of home media
Out of Home Media Can Help Drive Business Recovery in the Post Covid Economy
Out of Home media can help drive business recovery for advertisers who are trying to build back after difficult times. OOH can build brand awareness and drive consumers through the sales funnel.
How You Can Use Out of Home Media to Reach B2B Audiences
Many advertisers look at Out of Home as a media format to reach consumers and may overlook the fact that marketers can use OOH media to reach B2B audiences.
How Out of Home Media Can Drive Consumer Behavior Through the Entire Sales Funnel
Out Of Home media has traditionally been viewed as a Top of Funnel advertising medium that raises brand awareness but has little effect on the rest of the customers' purchase journey. This perception has made many advertisers ignore how Out of Home media can d...
Out of Home Media Drives Consumer Activity in the Real World and Online
As human beings, we frequently accept certain assumptions as facts just because they are generally believed. This is certainly true of marketers as well, and one belief that has been commonly accepted is that Out of Home media may help...
Travel Is Bouncing Back for 2021
Memorial Day has passed, and with it, we enter into the official summer travel period. And this year looks like it’s shaping up to be something unprecedented, as travel is bouncing back for 2021 in a big way. Lockdowns and...
Out of Home Traffic is Exceeding Pre-Covid Levels
Based on the most recent Covid mobility reports released by the Geopath, not only has traffic recovered from its 2020 COVID lows, but Out of Home traffic is exceeding pre-covid levels, surpassing 2019 travel for the same period. Since the...
Preparing for Your First Programmatic Out of Home Campaign
While the media has made great stides over the past year you may have questions about launching your first Programmatic Out of Home campaign. Learn what to expect when preparing for your first campaign.
Out of Home Media Drives Recruitment for Recovering Businesses
As we begin the long road to economic recovery an important aspect for business trying to return to normal will be staffing and recruitment. A large pool of potential employees coupled with a large number of returning positions will lead to a volatile market f...
7 Words or Less: 30 Years in Out of Home
As EMC Outdoor celebrates 30 years in business, it occurs to me that our journey mirrors the trajectory of the “Outdoor Advertising” industry and Big Tech. Some of the notables as I take a walk down memory lane bring back...
COVID’s Effect On Out of Home Media: A Check In
COVID's effect on Out of Home media has been dramatic over the last 9 months. We take a few minutes to look at where we have been, where we are now, and where things are headed.
Out of Home Media Trends for 2021
It's no secret that 2020 was a difficult year for the Out of Home industry. But innovation and acceleration have set up the industry for a dynamic future.
OAAA Study Shows COVID has made Out of Home More Relevant Than Ever
At this point saying “COVID has really changed everything” is sort of like saying “the sun came up this morning”. But now that we have been in this situation for a while, we can begin to see new patterns evolving...
The Programmatic Future of Out of Home has Arrived
Programmatic Out of Home is having a moment. Like a big, splashy, “Here I Am!”, debutante, coming of age kind of moment. This moment has been coming down the road for a while, but COVID put some high-octane rocket fuel...
Local Out of Home Media Can Help Drive Recovery
Branding Locally in the Time of Covid “Know your audience” has always been a key mantra driving advertising; today it is more relevant and imperative that marketers select appropriate media to reach the audience with greater precision based on behavioral...
How Out-of-Home Can Drive eCommerce for Brands Moving Online
Over the last few years there has been a clear trend with digitally native, DTC brands taking advantage of Out of Home’s ability to drive eCommerce. It is a powerful and practical way to build large scale brand awareness, and...
The Power of Proximity in Out of Home Media
While OOH has experienced an incredible change over the last few years with data and technology providing a new level of insight into customer behavior and movement, one fundamental truth has remained – proximity in Out of Home is still...
Out of Home is now an Audience First Media
Out of Home is finding new light as an audience-first format, wherein planning starts with the audience as the basis, well before media decisions are made.
Ask the Experts: What is the most influential change you’ve witnessed in OOH?
Brand and agency marketing experts answer the question: What has been the most influential and exciting change in out-of-home that you’ve witnessed?
![OOH 101: A Comprehensive Introduction to Out of Home Media [Ebook]](https://www.emcoutdoor.com/blog/wp-content/uploads/2019/11/header_WIP2-410x260.jpg "OOH 101: A Comprehensive Introduction to Out of Home Media [Ebook]")
OOH 101: A Comprehensive Introduction to Out of Home Media [Ebook]
OOH 101 is an easy-to-read reference for out of home media types and formats, why it should be a part of your media plan, and how it should be implemented.
![Donna Hogg Joins EMC Outdoor as New Account Manager [Press Release]](https://www.emcoutdoor.com/blog/wp-content/uploads/2019/10/header_WIP1-3-410x260.jpg "Donna Hogg Joins EMC Outdoor as New Account Manager [Press Release]")
Donna Hogg Joins EMC Outdoor as New Account Manager [Press Release]
EMC Outdoor has tapped media operations and account management expert, Donna Hogg, to join the agency’s team of account executives.
Geopath Insights Transforms Out of Home to Audience-First Media
The release of Geopath Insights measurements ushers in a new era of Out of Home that shifts focus away from format and location to audience-first planning.
![The History of Billboards [Infographic]](https://www.emcoutdoor.com/blog/wp-content/uploads/2019/10/header_WIP1-2-410x260.jpg "The History of Billboards [Infographic]")
The History of Billboards [Infographic]
Take a journey through history to see how billboard advertising has developed over the years, from illustrated posters to digital screens!
The Intersection of Art and Advertising
Advertising can use art and artistic elements to have a greater impact, create a deeper emotional connection and yield more valuable engagement.
6 Best Practices to Perfect Your Out of Home Advertising
Brands can optimize their out of home advertising campaign by perfecting the elements that have the greatest potential audience impact.
Leveraging Experiential for Trade Show Marketing and Out of Home
Experiential marketing can enhance trade show marketing and traditional out of home with more authentic creativity, visibility and measurement.
Coyote at a Crossroads: Thoughts on the OAAA/Geopath Conference and the Future of Out of Home
The OAAA/Geopath Conference addressed important themes in out of home today. It also exposed the unprecedented capabilities of location-based marketing and how we in the industry need to catch up.
The Importance of Second Tier Trade Shows
Second-tier trade shows can play an important role in advancing marketing strategy and increasing brand awareness and engagement with your target audience.
Pro POV: Interview with Jeff Gunderman, President & CEO of EYE Corp Media
EMC Outdoor interviews Jeff Gunderman of EYE Corp Media to understand the current state of out of home, success stories, and exciting growth opportunities!
What a $5M Super Bowl Ad Can Buy in OOH in 2019
This year, Super Bowl advertisers spent an estimated $5.1 million per TV spot to reach 98.2 million viewers. Here's our recommendation for spending in out-of-home media instead of a $5 million spot.
Top Tech Trends Impacting Location-Based Marketing
In a world full of digitized interactions, location based marketers need to embrace emerging technology and understanding how to harness its dual nature of disruption and innovation.
![Betsy McLarney Joins Geopath Board of Directors [Press Release]](https://www.emcoutdoor.com/blog/wp-content/uploads/2019/01/header3-410x260.jpg "Betsy McLarney Joins Geopath Board of Directors [Press Release]")
Betsy McLarney Joins Geopath Board of Directors [Press Release]
Betsy McLarney, CEO of EMC Outdoor, a nationally recognized, location-based marketing agency headquartered in Philadelphia, PA, was elected as a new member to the Geopath Board of Directors.
5 Important Trends for Out of Home in 2019
As the New Year fast approaches, we take a look at trends that are gaining ground in out of home. As marketers and media planners know, staying up on the latest technologies and innovations means future-proofing your business and creating a sustainable operati...
Innovating With the Oldest Ad Medium
In recent years, Out of Home advertising has gained greater recognition as a core part of an integrated media plan. The digitization of assets is rapidly transforming how and why advertisers use it. With new technological advances, we look at what brands are d...
![The History of Digital Out of Home [Infographic]](https://www.emcoutdoor.com/blog/wp-content/uploads/2018/08/Header-410x260.jpg "The History of Digital Out of Home [Infographic]")
The History of Digital Out of Home [Infographic]
In the last half-century, we've witnessed the development of Digital Out of Home technology, which has brought new messaging and media planning capabilities to an age-old format. Reflect with us on the history of DOOH to get a glimpse of where it began and whe...
The Power of Good Creative
As advertisers, we want to put branding on everything under the sun to reach our target audience. The consumer's focus and attention are in high-demand and every brand is fighting for a slice of the pie. Good Out of Home creative grabs the consumer's attention...
6 Common Planning Mistakes in Out of Home
What advertisers who are new to OOH don’t realize is that there are many factors to consider when building a campaign, such as viable media formats, audience targeting, location, etc. Gain a better understanding of OOH and strategies that will increase its e...
![Out of Home and the Casual Consumer [Infographic]](https://www.emcoutdoor.com/blog/wp-content/uploads/2018/05/HEADER-100-410x260.jpg "Out of Home and the Casual Consumer [Infographic]")
Out of Home and the Casual Consumer [Infographic]
Out-of-Home advertising is something we encounter on a daily, even hourly basis. Paired with other forms of advertising, it can amplify any campaign. Check out the stats below and the story of Jane, your average consumer. Follow her on a routine day where Out-...
Offline to Online: Integrating Your Out of Home & Digital Media Channels
A few years ago, most media buyers probably would have said that digital media = the future and out of home media = the past. Over the last couple of years, however, an increasing number of studies is showing that the two channels are more aligned than we migh...
How to Create a Brand Presence Off of the Trade Show Floor
For many brands, trade show marketing is a major component of the integrated marketing mix because it offers such a unique brand engagement opportunity. With the right audience in the right place at the right time, it’s a no-brainer to market to them. How ca...
Why Top Brands Spend More on Out of Home
In the latest World Advertising Research Center (WARC) Global Ad Trends report, it states “successful brands allocate an average 13% of their media budget to out of home.” Since reading the report, I have been interested in understanding more about these s...
The ABCs of Out-Of-Home Measurement
The methods for measuring out of home media have changed drastically over the last few years - if you haven't been paying close attention you might have missed out. Let us get you up to speed on where OOH has come from, and the exciting new tools that are just...
10 Reasons Out of Home and Experiential Marketing are Essential to Strategic Account Planning
As strategic planners, our job is to consider the most effective and creative approaches that we can bring to market based on our clients’ goals, maximized budgets and, hopefully, a mix of genius creative spin. As an out of home and experiential marketing st...
Out of Home’s Remarkable Shift from Media Measurement to Audience Measurement
The inventor of the Segway, Dean Kamen once said, “Every once in a while, a new technology, an old problem, and a big idea turn into an innovation” Out of Home media is currently on the cusp of just such a “once in a while” moment, a foundational chang...
Intro to OOH: Pt 3 – How to plan your Out of Home Media
Recent changes in data & technology are transforming the industry into a media that can be planned with the same types of targeting and precision as other channels. With the wide variety of media options available, the variability of media efficacy across ...