Out of Home is now an Audience First Media
Out of Home is finding new light as an audience-first format, wherein planning starts with the audience as the basis, well before media decisions are made.
Tag: out of home media
Ask the Experts: What is the most influential change you’ve witnessed in OOH?
Brand and agency marketing experts answer the question: What has been the most influential and exciting change in out-of-home that you’ve witnessed?
![OOH 101: A Comprehensive Introduction to Out of Home Media [Ebook]](https://www.emcoutdoor.com/blog/wp-content/uploads/2019/11/header_WIP2-410x260.jpg "OOH 101: A Comprehensive Introduction to Out of Home Media [Ebook]")
OOH 101: A Comprehensive Introduction to Out of Home Media [Ebook]
OOH 101 is an easy-to-read reference for out of home media types and formats, why it should be a part of your media plan, and how it should be implemented.
![Donna Hogg Joins EMC Outdoor as New Account Manager [Press Release]](https://www.emcoutdoor.com/blog/wp-content/uploads/2019/10/header_WIP1-3-410x260.jpg "Donna Hogg Joins EMC Outdoor as New Account Manager [Press Release]")
Donna Hogg Joins EMC Outdoor as New Account Manager [Press Release]
EMC Outdoor has tapped media operations and account management expert, Donna Hogg, to join the agency’s team of account executives.
Geopath Insights Transforms Out of Home to Audience-First Media
The release of Geopath Insights measurements ushers in a new era of Out of Home that shifts focus away from format and location to audience-first planning.
![The History of Billboards [Infographic]](https://www.emcoutdoor.com/blog/wp-content/uploads/2019/10/header_WIP1-2-410x260.jpg "The History of Billboards [Infographic]")
The History of Billboards [Infographic]
Take a journey through history to see how billboard advertising has developed over the years, from illustrated posters to digital screens!
The Intersection of Art and Advertising
Advertising can use art and artistic elements to have a greater impact, create a deeper emotional connection and yield more valuable engagement.
6 Best Practices to Perfect Your Out of Home Advertising
Brands can optimize their out of home advertising campaign by perfecting the elements that have the greatest potential audience impact.
Leveraging Experiential for Trade Show Marketing and Out of Home
Experiential marketing can enhance trade show marketing and traditional out of home with more authentic creativity, visibility and measurement.
Coyote at a Crossroads: Thoughts on the OAAA/Geopath Conference and the Future of Out of Home
The OAAA/Geopath Conference addressed important themes in out of home today. It also exposed the unprecedented capabilities of location-based marketing and how we in the industry need to catch up.
The Importance of Second Tier Trade Shows
Second-tier trade shows can play an important role in advancing marketing strategy and increasing brand awareness and engagement with your target audience.
Pro POV: Interview with Jeff Gunderman, President & CEO of EYE Corp Media
EMC Outdoor interviews Jeff Gunderman of EYE Corp Media to understand the current state of out of home, success stories, and exciting growth opportunities!
What a $5M Super Bowl Ad Can Buy in OOH in 2019
This year, Super Bowl advertisers spent an estimated $5.1 million per TV spot to reach 98.2 million viewers. Here's our recommendation for spending in out-of-home media instead of a $5 million spot.
Top Tech Trends Impacting Location-Based Marketing
In a world full of digitized interactions, location based marketers need to embrace emerging technology and understanding how to harness its dual nature of disruption and innovation.
![Betsy McLarney Joins Geopath Board of Directors [Press Release]](https://www.emcoutdoor.com/blog/wp-content/uploads/2019/01/header3-410x260.jpg "Betsy McLarney Joins Geopath Board of Directors [Press Release]")
Betsy McLarney Joins Geopath Board of Directors [Press Release]
Betsy McLarney, CEO of EMC Outdoor, a nationally recognized, location-based marketing agency headquartered in Philadelphia, PA, was elected as a new member to the Geopath Board of Directors.
5 Important Trends for Out of Home in 2019
As the New Year fast approaches, we take a look at trends that are gaining ground in out of home. As marketers and media planners know, staying up on the latest technologies and innovations means future-proofing your business and creating a sustainable operati...
Innovating With the Oldest Ad Medium
In recent years, Out of Home advertising has gained greater recognition as a core part of an integrated media plan. The digitization of assets is rapidly transforming how and why advertisers use it. With new technological advances, we look at what brands are d...
![The History of Digital Out of Home [Infographic]](https://www.emcoutdoor.com/blog/wp-content/uploads/2018/08/Header-410x260.jpg "The History of Digital Out of Home [Infographic]")
The History of Digital Out of Home [Infographic]
In the last half-century, we've witnessed the development of Digital Out of Home technology, which has brought new messaging and media planning capabilities to an age-old format. Reflect with us on the history of DOOH to get a glimpse of where it began and whe...
The Power of Good Creative
As advertisers, we want to put branding on everything under the sun to reach our target audience. The consumer's focus and attention are in high-demand and every brand is fighting for a slice of the pie. Good Out of Home creative grabs the consumer's attention...
6 Common Planning Mistakes in Out of Home
What advertisers who are new to OOH don’t realize is that there are many factors to consider when building a campaign, such as viable media formats, audience targeting, location, etc. Gain a better understanding of OOH and strategies that will increase its e...
![Out of Home and the Casual Consumer [Infographic]](https://www.emcoutdoor.com/blog/wp-content/uploads/2018/05/HEADER-100-410x260.jpg "Out of Home and the Casual Consumer [Infographic]")
Out of Home and the Casual Consumer [Infographic]
Out-of-Home advertising is something we encounter on a daily, even hourly basis. Paired with other forms of advertising, it can amplify any campaign. Check out the stats below and the story of Jane, your average consumer. Follow her on a routine day where Out-...
Offline to Online: Integrating Your Out of Home & Digital Media Channels
A few years ago, most media buyers probably would have said that digital media = the future and out of home media = the past. Over the last couple of years, however, an increasing number of studies is showing that the two channels are more aligned than we migh...
How to Create a Brand Presence Off of the Trade Show Floor
For many brands, trade show marketing is a major component of the integrated marketing mix because it offers such a unique brand engagement opportunity. With the right audience in the right place at the right time, it’s a no-brainer to market to them. How ca...
Why Top Brands Spend More on Out of Home
In the latest World Advertising Research Center (WARC) Global Ad Trends report, it states “successful brands allocate an average 13% of their media budget to out of home.” Since reading the report, I have been interested in understanding more about these s...
The ABCs of Out-Of-Home Measurement
The methods for measuring out of home media have changed drastically over the last few years - if you haven't been paying close attention you might have missed out. Let us get you up to speed on where OOH has come from, and the exciting new tools that are just...
10 Reasons Out of Home and Experiential Marketing are Essential to Strategic Account Planning
As strategic planners, our job is to consider the most effective and creative approaches that we can bring to market based on our clients’ goals, maximized budgets and, hopefully, a mix of genius creative spin. As an out of home and experiential marketing st...
Out of Home’s Remarkable Shift from Media Measurement to Audience Measurement
The inventor of the Segway, Dean Kamen once said, “Every once in a while, a new technology, an old problem, and a big idea turn into an innovation” Out of Home media is currently on the cusp of just such a “once in a while” moment, a foundational chang...
Intro to OOH: Pt 3 – How to plan your Out of Home Media
Recent changes in data & technology are transforming the industry into a media that can be planned with the same types of targeting and precision as other channels. With the wide variety of media options available, the variability of media efficacy across ...
5 Important Trends For Out Of Home Media In 2018
As 2018 fast approaches, I see a number of key trends that will continue to dominate the Out of Home industry. Big data, digital strategies, location and audience analytics will continue the rapid transformation of the Out of Home media landscape, changing how...
Why Should You Include Out of Home in Your Media Plan?
In this increasingly digital age, why should you be including Out of Home media? Why consider OOH when digital online and mobile are king? In this second installment of our 3-part series, “An Introduction to Out of Home”, we are going to touch upon not j...
How to Reach Family Decision Makers: A New Media Plan for a New Lifestyle
Marketing to Family Decision Makers has changed drastically over the last few years, as consumer behavior and media channels have shifted. How can marketers reach the Family Decision Maker? With a combination of digital media and Out of Home.
From Directional to Behavioral – The Wedding Cake Model of Out of Home Media Planning
Think of a wedding cake – close your eyes and picture it in your mind. It probably has several tiers, each one getting a little bit smaller as you move up – right? It turns out that wedding cake is a pretty good model for the evolution of Out of Home media...
A Tale of Two Retails: Why Real World Commerce is Still Key to Holiday Shopping
The growth of online shopping has been a popular headline for several years now, you can hardly look at any advertising related news sites without seeing an article with dire pronouncements about the death of brick and mortar stores. But when it comes to the h...
Top 5 Questions About Out of Home Advertising
I spend a good portion of the year traveling to cities across our great land, conducting meetings to introduce our services, explore potential partnerships and discuss the Out of Home landscape in general. One of the things I enjoy is creating an “a-ha” mo...
Realizing the Full Potential of Out Of Home Media
For years, Out of Home has struggled with competing against other, more high profile media for budget dollars. But recent, major studies may change all that, showing that Out of Home has been overperforming, and undervalued all this time.
OOH: The Spice in Your Media Plan
Chili is one of my favorite dishes to prepare for my family. There must be a million different recipes out there, but if nothing else, you gotta have some type of meat, beans and a sauce. Think of the basic ingredients to any chili recipe and compare it to tra...
San Francisco | A Day in the Life of a Convention Attendee
San Francisco is one of the top trade show and convention markets in the country and possibly the world. It also happens to be a fantastic city for food, drink, sights, and shopping. I often spend a lot of my...
Digital Immersion & Its Impact on OOH – A Future Look
The first time I placed Virtual Reality (VR) goggles on my head, I was not too impressed with the immersion experience that I was having. The goggles were bulky, I was tripping over the tether cord, and I was accidentally...
A Day in the Life: Summer Festivals
I always look forward to this time of year -- when the weather is just right, the atmosphere in the city is hopping, and everyone is ready to attend a calendar of summer events. With so many options for summer events and festivals to choose from, what type of ...
Thoughts on my first OAAA Convention, or, What do Punctuated Equilibrium, Usain Bolt, and Thanksgiving Dinner have to do with Out of Home?
Last week I had the distinct pleasure of attending my first OAAA/Geopath conference in New Orleans. With all the changes we’ve been seeing in the industry over the past few years I was excited to see where this was all headed. Out of Home media is ready to t...
How out of home media helps reach continuing education students
The adult student looking to go back to school not only has distractions at their job and family life, but is bombarded with messaging in the digital space. How do you ensure your message is getting delivered, standing out and making an impact?
Millennial Mindset: A Day in the Media Life of a Millennial
This is the first in a series that will look at millennials and how they interact with out of home media. This first segment goes through the daily interactions that a millennial can have on any given day of the week with OOH media.
How to support your event with sponsorship strategies & exhibitor marketing tactics
The event organizer is committed to producing a successful event for all its members in attendance. While there are many tasks at hand when producing an event, sponsorship-advertising solutions are but one element that requires special attention.
Emerging Trends That Will Shape the Future of Digital Out of Home
Digital Out of Home media is on the verge of a change that will ultimately reshape the Out of Home industry. As the media moves toward a screen based environment tied to data & technology criteria like time, content, and contextual relevance will be the new p...