Tag: out of home media

What a $5M Super Bowl Ad Can Buy in OOH in 2019
February 14, 2019 No Responses

What a $5M Super Bowl Ad Can Buy in OOH in 2019

This year, Super Bowl advertisers spent an estimated $5.1 million per TV spot to reach 98.2 million viewers. Here's our recommendation for spending in out-of-home media instead of a $5 million spot.
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Top Tech Trends Impacting Location-Based Marketing [Guest Post]
February 5, 2019 No Responses

Top Tech Trends Impacting Location-Based Marketing [Guest Post]

In a world full of digitized interactions, location based marketers need to embrace emerging technology and understanding how to harness its dual nature of disruption and innovation.
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Betsy McLarney Joins Geopath Board of Directors [Press Release]
January 10, 2019 No Responses

Betsy McLarney Joins Geopath Board of Directors [Press Release]

Betsy McLarney, CEO of EMC Outdoor, a nationally recognized, location-based marketing agency headquartered in Philadelphia, PA, was elected as a new member to the Geopath Board of Directors.
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5 Important Trends for Out of Home in 2019
December 21, 2018 No Responses

5 Important Trends for Out of Home in 2019

As the New Year fast approaches, we take a look at trends that are gaining ground in out of home. As marketers and media planners know, staying up on the latest technologies and innovations means future-proofing your business and creating a sustainable operati...
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Innovating With the Oldest Ad Medium
September 5, 2018 one Response

Innovating With the Oldest Ad Medium

In recent years, Out of Home advertising has gained greater recognition as a core part of an integrated media plan. The digitization of assets is rapidly transforming how and why advertisers use it. With new technological advances, we look at what brands are d...
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The History of Digital Out of Home [Infographic]
August 10, 2018 No Responses

The History of Digital Out of Home [Infographic]

In the last half-century, we've witnessed the development of Digital Out of Home technology, which has brought new messaging and media planning capabilities to an age-old format. Reflect with us on the history of DOOH to get a glimpse of where it began and whe...
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The Power of Good Creative
June 19, 2018 No Responses

The Power of Good Creative

As advertisers, we want to put branding on everything under the sun to reach our target audience. The consumer's focus and attention are in high-demand and every brand is fighting for a slice of the pie. Good Out of Home creative grabs the consumer's attention...
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6 Common Planning Mistakes in Out of Home
June 11, 2018 No Responses

6 Common Planning Mistakes in Out of Home

What advertisers who are new to OOH don’t realize is that there are many factors to consider when building a campaign, such as viable media formats, audience targeting, location, etc. Gain a better understanding of OOH and strategies that will increase its e...
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Out of Home and the Casual Consumer [Infographic]
May 31, 2018 No Responses

Out of Home and the Casual Consumer [Infographic]

Out-of-Home advertising is something we encounter on a daily, even hourly basis. Paired with other forms of advertising, it can amplify any campaign. Check out the stats below and the story of Jane, your average consumer. Follow her on a routine day where Out-...
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Offline to Online: Integrating Your Out of Home & Digital Media Channels
May 23, 2018 No Responses

Offline to Online: Integrating Your Out of Home & Digital Media Channels

A few years ago, most media buyers probably would have said that digital media = the future and out of home media = the past. Over the last couple of years, however, an increasing number of studies is showing that the two channels are more aligned than we migh...
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How to Create a Brand Presence Off of the Trade Show Floor
May 16, 2018 No Responses

How to Create a Brand Presence Off of the Trade Show Floor

For many brands, trade show marketing is a major component of the integrated marketing mix because it offers such a unique brand engagement opportunity. With the right audience in the right place at the right time, it’s a no-brainer to market to them. How ca...
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Why Top Brands Spend More on Out of Home
May 10, 2018 one Response

Why Top Brands Spend More on Out of Home

In the latest World Advertising Research Center (WARC) Global Ad Trends report, it states “successful brands allocate an average 13% of their media budget to out of home.” Since reading the report, I have been interested in understanding more about these s...
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The ABCs of Out-Of-Home Measurement
April 13, 2018 2 Responses

The ABCs of Out-Of-Home Measurement

The methods for measuring out of home media have changed drastically over the last few years - if you haven't been paying close attention you might have missed out. Let us get you up to speed on where OOH has come from, and the exciting new tools that are just...
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10 Reasons Out of Home and Experiential Marketing are Essential to Strategic Account Planning
March 19, 2018 one Response

10 Reasons Out of Home and Experiential Marketing are Essential to Strategic Account Planning

As strategic planners, our job is to consider the most effective and creative approaches that we can bring to market based on our clients’ goals, maximized budgets and, hopefully, a mix of genius creative spin. As an out of home and experiential marketing st...
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Out of Home’s Remarkable Shift from Media Measurement to Audience Measurement
February 26, 2018 2 Responses

Out of Home’s Remarkable Shift from Media Measurement to Audience Measurement

The inventor of the Segway, Dean Kamen once said, “Every once in a while, a new technology, an old problem, and a big idea turn into an innovation” Out of Home media is currently on the cusp of just such a “once in a while” moment, a foundational chang...
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Intro to OOH: Pt 3 – How to plan your Out of Home Media
February 1, 2018 2 Responses

Intro to OOH: Pt 3 – How to plan your Out of Home Media

Recent changes in data & technology are transforming the industry into a media that can be planned with the same types of targeting and precision as other channels. With the wide variety of media options available, the variability of media efficacy across ...
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5 Important Trends For Out Of Home Media In 2018
December 20, 2017 one Response

5 Important Trends For Out Of Home Media In 2018

As 2018 fast approaches, I see a number of key trends that will continue to dominate the Out of Home industry. Big data, digital strategies, location and audience analytics will continue the rapid transformation of the Out of Home media landscape, changing how...
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Why Should You Include Out of Home in Your Media Plan?
December 14, 2017 one Response

Why Should You Include Out of Home in Your Media Plan?

In this increasingly digital age, why should you be including Out of Home media? Why consider OOH when digital online and mobile are king? In this second installment of our 3-part series, “An Introduction to Out of Home”, we are going to touch upon not j...
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How to Reach Family Decision Makers: A New Media Plan for a New Lifestyle
December 1, 2017 No Responses

How to Reach Family Decision Makers: A New Media Plan for a New Lifestyle

Marketing to Family Decision Makers has changed drastically over the last few years, as consumer behavior and media channels have shifted. How can marketers reach the Family Decision Maker? With a combination of digital media and Out of Home.
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From Directional to Behavioral – The Wedding Cake Model of Out of Home Media Planning
November 3, 2017 one Response

From Directional to Behavioral – The Wedding Cake Model of Out of Home Media Planning

Think of a wedding cake – close your eyes and picture it in your mind. It probably has several tiers, each one getting a little bit smaller as you move up – right? It turns out that wedding cake is a pretty good model for the evolution of Out of Home media...
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What is Out of Home Media? – An Introduction
October 6, 2017 2 Responses

What is Out of Home Media? – An Introduction

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A Tale of Two Retails: Why Real World Commerce is Still Key to Holiday Shopping
October 3, 2017 No Responses

A Tale of Two Retails: Why Real World Commerce is Still Key to Holiday Shopping

The growth of online shopping has been a popular headline for several years now, you can hardly look at any advertising related news sites without seeing an article with dire pronouncements about the death of brick and mortar stores. But when it comes to the h...
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Top 5 Questions About Out of Home Advertising
September 25, 2017 No Responses

Top 5 Questions About Out of Home Advertising

I spend a good portion of the year traveling to cities across our great land, conducting meetings to introduce our services, explore potential partnerships and discuss the Out of Home landscape in general. One of the things I enjoy is creating an “a-ha” mo...
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Realizing the Full Potential of Out Of Home Media
July 26, 2017 one Response

Realizing the Full Potential of Out Of Home Media

For years, Out of Home has struggled with competing against other, more high profile media for budget dollars. But recent, major studies may change all that, showing that Out of Home has been overperforming, and undervalued all this time.
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OOH: The Spice in Your Media Plan
June 27, 2017 No Responses

OOH: The Spice in Your Media Plan

Chili is one of my favorite dishes to prepare for my family. There must be a million different recipes out there, but if nothing else, you gotta have some type of meat, beans and a sauce. Think of the basic ingredients to any chili recipe and compare it to tra...
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San Francisco | A Day in the Life of a Convention Attendee
June 20, 2017 No Responses

San Francisco | A Day in the Life of a Convention Attendee

San Francisco is one of the top trade show and convention markets in the country and possibly the world. It also happens to be a fantastic city for food, drink, sights, and shopping. I often spend a lot of my...
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Digital Immersion & Its Impact on OOH – A Future Look
June 14, 2017 one Response

Digital Immersion & Its Impact on OOH – A Future Look

The first time I placed Virtual Reality (VR) goggles on my head, I was not too impressed with the immersion experience that I was having. The goggles were bulky, I was tripping over the tether cord, and I was accidentally...
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A Day in the Life: Summer Festivals
June 1, 2017 No Responses

A Day in the Life: Summer Festivals

I always look forward to this time of year -- when the weather is just right, the atmosphere in the city is hopping, and everyone is ready to attend a calendar of summer events. With so many options for summer events and festivals to choose from, what type of ...
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Thoughts on my first OAAA Convention, or, What do Punctuated Equilibrium, Usain Bolt, and Thanksgiving Dinner have to do with Out of Home?
May 23, 2017 No Responses

Thoughts on my first OAAA Convention, or, What do Punctuated Equilibrium, Usain Bolt, and Thanksgiving Dinner have to do with Out of Home?

Last week I had the distinct pleasure of attending my first OAAA/Geopath conference in New Orleans. With all the changes we’ve been seeing in the industry over the past few years I was excited to see where this was all headed. Out of Home media is ready to t...
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How out of home media helps reach continuing education students
May 12, 2017 No Responses

How out of home media helps reach continuing education students

The adult student looking to go back to school not only has distractions at their job and family life, but is bombarded with messaging in the digital space. How do you ensure your message is getting delivered, standing out and making an impact?
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Millennial Mindset: A Day in the Media Life of a Millennial
May 2, 2017 No Responses

Millennial Mindset: A Day in the Media Life of a Millennial

This is the first in a series that will look at millennials and how they interact with out of home media. This first segment goes through the daily interactions that a millennial can have on any given day of the week with OOH media.
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How to support your event with sponsorship strategies & exhibitor marketing tactics
April 13, 2017 No Responses

How to support your event with sponsorship strategies & exhibitor marketing tactics

The event organizer is committed to producing a successful event for all its members in attendance. While there are many tasks at hand when producing an event, sponsorship-advertising solutions are but one element that requires special attention.
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Emerging Trends That Will Shape the Future of Digital Out of Home
April 10, 2017 one Response

Emerging Trends That Will Shape the Future of Digital Out of Home

Digital Out of Home media is on the verge of a change that will ultimately reshape the Out of Home industry. As the media moves toward a screen based environment tied to data & technology criteria like time, content, and contextual relevance will be the new p...
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Changing Aisles: How the shift to online shopping will affect grocery stores & marketing
March 31, 2017 No Responses

Changing Aisles: How the shift to online shopping will affect grocery stores & marketing

The shift to online grocery shopping is poised to make a dramatic shift not just to the fundamental ways in which grocery stores operate, but also how grocery chains will market themselves in the future.
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Amplifying Your Digital Media Plan with Out of Home
March 24, 2017 No Responses

Amplifying Your Digital Media Plan with Out of Home

Based on the level of investment in digital ads, agencies and brands alike have started asking critical questions…are we getting what we expect from our digital online ad spend? How can we be more assured that our message is getting to our consumer and movi...
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Chicago | A Day in the Life of a Convention Attendee
March 16, 2017 No Responses

Chicago | A Day in the Life of a Convention Attendee

Attending a convention in Chicago puts you in the middle of the largest city in the Midwest. With so much to do outside, why limit yourself to the walls of McCormick Place? We've put together a list of 7 Things to Do While in Chicago for a Convention.
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How are Conventions Thriving When Communication is at Our Fingertips?
February 22, 2017 No Responses

How are Conventions Thriving When Communication is at Our Fingertips?

Desktop, laptop, tablet, smartphone. Email, phone call, text, Skype, FaceTime, video-conferencing – with so many forms of digital communication at our fingertips 24/7, making clients just a tap away why is it that tradeshows are not just surviving, but thriv...
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A New Year, A New Lesson Plan: OOH & Data
February 17, 2017 No Responses

A New Year, A New Lesson Plan: OOH & Data

Are you having trouble reaching potential students in a media saturated market? There is a need for a more focused and calculated media plan, utilizing data to reach potential students. Learn how big data can inform your out of home placements, and help focus ...
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Creative Hindsight is 20/20
February 10, 2017 No Responses

Creative Hindsight is 20/20

Out of Home is a powerful strategy to help drive attendee traffic to your trade show booth, but the rules and regulations can be confusing at times. How can you maximize your creativity while encountering (and abiding by) hurdles? Our VP, Media Strategy, John...
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