out of home Archives - Out of Home Media Blog

May 17, 2022 No Responses

Third-Party Cookie Phaseout Delay from Google Impacts Advertisers

What happens when one of the most significant influencing factors of the digital ad agency decides to change the game? In 2020, Google published a blog post titled, “Building a more private web: A path towards making third party cookies...

May 9, 2022 No Responses

Price Doesn’t Equal Value: Out of Home and the CPM Conundrum

If I were to show you a small section of a very famous painting, you probably wouldn’t have much luck identifying it: If I zoom out to show you twice as much, we’re probably still in the same boat, there’s...

April 20, 2022 No Responses

Designing for Out of Home Advertising

Designing for out of home can be exciting but also very challenging. Out of home can require a different eye than other media. It requires an approach that simplifies creative while maximizing its impact – a tricky balance to maintain....

April 5, 2022 No Responses

How Will Advertising in the Metaverse Work? The Next Level in OOH

The Metaverse has become an inescapable buzzword over the past year, especially since Facebook rebranded into Meta. However, it’s much more than that, as we’re witnessing the beginnings of an entirely new medium of advertising that could have far-r...

February 8, 2022 No Responses

What is Out of Home Media?

Wondering what out of home media is? This post breaks down all the different types of OOH advertising and shows how it can complement your other marketing.

November 2, 2021 No Responses

Reach Event Attendees With Out of Home Media

As tradeshows and conferences are beginning to come back we thought it would be a good time to take another look at how exhibitors can reach event attendees with Out of Home media. Out of Home is often overlooked as...

October 27, 2021 No Responses

Out of Home Media Planning for 2022

The past 18 months has been a roller coaster for the advertising industry, and for the Out of Home industry in particular. Lockdowns, people working – and shopping – from home meant reduced traffic on the roads, and this meant...

October 20, 2021 No Responses

Out of Home Media in the Post-Cookie Marketing World

As marketers prepare for the loss of third party cookies we take a look at the role of Out of Home media in the post-cookie marketing world.

September 30, 2021 No Responses

Out of Home Media Can Help Drive Business Recovery in the Post Covid Economy

Out of Home media can help drive business recovery for advertisers who are trying to build back after difficult times. OOH can build brand awareness and drive consumers through the sales funnel.

September 1, 2021 No Responses

How You Can Use Out of Home Media to Reach B2B Audiences

Many advertisers look at Out of Home as a media format to reach consumers and may overlook the fact that marketers can use OOH media to reach B2B audiences.

July 22, 2021 No Responses

How Out of Home Media Can Drive Consumer Behavior Through the Entire Sales Funnel

Out Of Home media has traditionally been viewed as a Top of Funnel advertising medium that raises brand awareness but has little effect on the rest of the customers' purchase journey. This perception has made many advertisers ignore how Out of Home media can d...

June 23, 2021 No Responses

Out of Home Media Drives Consumer Activity in the Real World and Online

As human beings, we frequently accept certain assumptions as facts just because they are generally believed. This is certainly true of marketers as well, and one belief that has been commonly accepted is that Out of Home media may help...

June 8, 2021 No Responses

Travel Is Bouncing Back for 2021

Memorial Day has passed, and with it, we enter into the official summer travel period. And this year looks like it’s shaping up to be something unprecedented, as travel is bouncing back for 2021 in a big way. Lockdowns and...

June 3, 2021 No Responses

Out of Home Traffic is Exceeding Pre-Covid Levels

Based on the most recent Covid mobility reports released by the Geopath, not only has traffic recovered from its 2020 COVID lows, but Out of Home traffic is exceeding pre-covid levels, surpassing 2019 travel for the same period. Since the...

March 4, 2021 No Responses

Out of Home Media Drives Recruitment for Recovering Businesses

As we begin the long road to economic recovery an important aspect for business trying to return to normal will be staffing and recruitment. A large pool of potential employees coupled with a large number of returning positions will lead to a volatile market f...

February 8, 2021 No Responses

7 Words or Less: 30 Years in Out of Home

As EMC Outdoor celebrates 30 years in business, it occurs to me that our journey mirrors the trajectory of the “Outdoor Advertising” industry and Big Tech. Some of the notables as I take a walk down memory lane bring back...

January 12, 2021 No Responses

Out of Home Media Trends for 2021

It's no secret that 2020 was a difficult year for the Out of Home industry. But innovation and acceleration have set up the industry for a dynamic future.

October 8, 2020 No Responses

The Programmatic Future of Out of Home has Arrived

Programmatic Out of Home is having a moment. Like a big, splashy, “Here I Am!”, debutante, coming of age kind of moment. This moment has been coming down the road for a while, but COVID put some high-octane rocket fuel...

October 6, 2020 No Responses

Local Out of Home Media Can Help Drive Recovery

Branding Locally in the Time of Covid “Know your audience” has always been a key mantra driving advertising; today it is more relevant and imperative that marketers select appropriate media to reach the audience with greater precision based on behavioral...

August 21, 2020 No Responses

How Out-of-Home Can Drive eCommerce for Brands Moving Online

Over the last few years there has been a clear trend with digitally native, DTC brands taking advantage of Out of Home’s ability to drive eCommerce. It is a powerful and practical way to build large scale brand awareness, and...

July 15, 2020 No Responses

The Power of Proximity in Out of Home Media

While OOH has experienced an incredible change over the last few years with data and technology providing a new level of insight into customer behavior and movement, one fundamental truth has remained – proximity in Out of Home is still...

May 18, 2020 No Responses

Out of Home is now an Audience First Media

Out of Home is finding new light as an audience-first format, wherein planning starts with the audience as the basis, well before media decisions are made.

March 20, 2020 No Responses

How Trade Show Marketers Can Navigate COVID-19 and Other Crises

As trade show marketers struggle to navigate crises, it's important to communicate openly, plan for current and future scenarios, and pivot budgets to channels that remain effective.

March 19, 2020 No Responses

A Message from EMC Outdoor CEO, Betsy McLarney

EMC Outdoor remains committed to providing the best outcome for you, our client, through these challenging and changing times.

March 4, 2020 No Responses

Political Advertising with Out of Home

An out-of-home media strategy can be an effective tool for targeting key voter audiences in highly competitive and under-served markets in an election year.

January 14, 2020 No Responses

Best of the Blog 2019

Best of the Blog 2019 is a compilation review of 2019's top-performing, most-read, most-shared articles on the EMC Outdoor blog.

January 2, 2020 one Response

5 Trends for Out of Home in 2020

In 2020, out-of-home will see more efficient campaigns, better use of data, a shift in agency-advertiser teams, and the rise of artificial intelligence.

November 21, 2019 No Responses

Ask the Experts: What is the most influential change you’ve witnessed in OOH?

Brand and agency marketing experts answer the question: What has been the most influential and exciting change in out-of-home that you’ve witnessed?

November 19, 2019 No Responses

OOH 101: A Comprehensive Introduction to Out of Home Media [Ebook]

OOH 101 is an easy-to-read reference for out of home media types and formats, why it should be a part of your media plan, and how it should be implemented.

October 24, 2019 No Responses

Geopath Insights Transforms Out of Home to Audience-First Media

The release of Geopath Insights measurements ushers in a new era of Out of Home that shifts focus away from format and location to audience-first planning.

October 22, 2019 No Responses

The History of Billboards [Infographic]

Take a journey through history to see how billboard advertising has developed over the years, from illustrated posters to digital screens!

October 10, 2019 No Responses

5 Reasons Out of Home is Important for Trade Show Marketing

Trade show marketing beyond the convention hall is a valuable strategy that helps brands attain key business goals and better engage their audience.

September 26, 2019 No Responses

The Intersection of Art and Advertising

Advertising can use art and artistic elements to have a greater impact, create a deeper emotional connection and yield more valuable engagement.

August 29, 2019 No Responses

The Disruptive Future of Programmatic Out of Home

The changes that will take place in Out of Home as a result of programmatic will be nothing short of transformative for brands, marketers and planners.

August 13, 2019 No Responses

6 Best Practices to Perfect Your Out of Home Advertising

Brands can optimize their out of home advertising campaign by perfecting the elements that have the greatest potential audience impact.

June 25, 2019 No Responses

Leveraging Experiential for Trade Show Marketing and Out of Home

Experiential marketing can enhance trade show marketing and traditional out of home with more authentic creativity, visibility and measurement.

June 18, 2019 No Responses

Coyote at a Crossroads: Thoughts on the OAAA/Geopath Conference and the Future of Out of Home

The OAAA/Geopath Conference addressed important themes in out of home today. It also exposed the unprecedented capabilities of location-based marketing and how we in the industry need to catch up.

May 16, 2019 No Responses

Pro POV: Interview with Jeff Gunderman, President & CEO of EYE Corp Media

EMC Outdoor interviews Jeff Gunderman of EYE Corp Media to understand the current state of out of home, success stories, and exciting growth opportunities!

May 13, 2019 No Responses

9 Ecommerce Trends That Will Increase Your Revenue In 2019

To thrive in the highly competitive and saturating ecommerce market, businesses will need to adopt new technology trends.

May 2, 2019 No Responses

The Brave New World of Location Based Marketing

As out of home sees rapid digitization of media and more accurate audience targeting, location becomes key in building audiences and targeting advertising.

April 4, 2019 No Responses

How Location-Based Strategies Can Improve Destination Marketing

Location-based marketing strategies allow travel and tourism brands to stand out in the market by reaching audiences at each phase of the engagement funnel.

March 7, 2019 No Responses

How to Attract Customers with Localized Digital Marketing

Localized digital content makes the difference for brands of all types. As a location-based marketing tactic, it will put your brand on an audience's radar.

February 14, 2019 No Responses

What a $5M Super Bowl Ad Can Buy in OOH in 2019

This year, Super Bowl advertisers spent an estimated $5.1 million per TV spot to reach 98.2 million viewers. Here's our recommendation for spending in out-of-home media instead of a $5 million spot.

January 3, 2019 No Responses

Best of the Blog 2018

As we enter 2019, we look forward with excitement at what new opportunities and developments lay ahead. We're eager to gain deeper engagement, more connectivity and a better understanding of the world around us. These are all major focal points that will make ...