Ask the Experts: What is the most influential change you’ve witnessed in OOH?

Ask the Experts: What is the most influential change you’ve witnessed in OOH?

Brand and agency marketing experts answer the question: What has been the most influential and exciting change in out-of-home that you’ve witnessed?
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OOH 101: A Comprehensive Introduction to Out of Home Media [Ebook]

OOH 101: A Comprehensive Introduction to Out of Home Media [Ebook]

OOH 101 is an easy-to-read reference for out of home media types and formats, why it should be a part of your media plan, and how it should be implemented.
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Donna Hogg Joins EMC Outdoor as New Account Manager [Press Release]

Donna Hogg Joins EMC Outdoor as New Account Manager [Press Release]

EMC Outdoor has tapped media operations and account management expert, Donna Hogg, to join the agency’s team of account executives.
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Geopath Insights Transforms Out of Home to Audience-First Media

Geopath Insights Transforms Out of Home to Audience-First Media

The release of Geopath Insights measurements ushers in a new era of Out of Home that shifts focus away from format and location to audience-first planning.
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The History of Billboards [Infographic]

The History of Billboards [Infographic]

Take a journey through history to see how billboard advertising has developed over the years, from illustrated posters to digital screens!
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Interview with Account LAB

Interview with Account LAB

An interview with the EMC Outdoor team who developed Account LAB -- a strategic, collaborative and creative environment built for agency-client partnership.
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5 Reasons Out of Home is Important for Trade Show Marketing

5 Reasons Out of Home is Important for Trade Show Marketing

Trade show marketing beyond the convention hall is a valuable strategy that helps brands attain key business goals and better engage their audience.
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The Intersection of Art and Advertising

The Intersection of Art and Advertising

Advertising can use art and artistic elements to have a greater impact, create a deeper emotional connection and yield more valuable engagement.
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The Disruptive Future of Programmatic Out of Home

The Disruptive Future of Programmatic Out of Home

The changes that will take place in Out of Home as a result of programmatic will be nothing short of transformative for brands, marketers and planners.
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6 Best Practices to Perfect Your Out of Home Advertising

6 Best Practices to Perfect Your Out of Home Advertising

Brands can optimize their out of home advertising campaign by perfecting the elements that have the greatest potential audience impact.
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Leveraging Experiential for Trade Show Marketing and Out of Home

Leveraging Experiential for Trade Show Marketing and Out of Home

Experiential marketing can enhance trade show marketing and traditional out of home with more authentic creativity, visibility and measurement.
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Coyote at a Crossroads: Thoughts on the OAAA/Geopath Conference and the Future of Out of Home

Coyote at a Crossroads: Thoughts on the OAAA/Geopath Conference and the Future of Out of Home

The OAAA/Geopath Conference addressed important themes in out of home today. It also exposed the unprecedented capabilities of location-based marketing and how we in the industry need to catch up.
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Pro POV: Interview with Jeff Gunderman, President & CEO of EYE Corp Media

Pro POV: Interview with Jeff Gunderman, President & CEO of EYE Corp Media

EMC Outdoor interviews Jeff Gunderman of EYE Corp Media to understand the current state of out of home, success stories, and exciting growth opportunities!
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9 Ecommerce Trends That Will Increase Your Revenue In 2019

9 Ecommerce Trends That Will Increase Your Revenue In 2019

To thrive in the highly competitive and saturating ecommerce market, businesses will need to adopt new technology trends.
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The Brave New World of Location Based Marketing

The Brave New World of Location Based Marketing

As out of home sees rapid digitization of media and more accurate audience targeting, location becomes key in building audiences and targeting advertising.
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How Location-Based Strategies Can Improve Destination Marketing

How Location-Based Strategies Can Improve Destination Marketing

Location-based marketing strategies allow travel and tourism brands to stand out in the market by reaching audiences at each phase of the engagement funnel.
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Christopher Augmon Joins EMC Outdoor as New VP of OOH Media Strategy [Press Release]

Christopher Augmon Joins EMC Outdoor as New VP of OOH Media Strategy [Press Release]

EMC Outdoor taps business development specialist and media expert, Christopher Augmon, to join their team of account executives as VP of OOH Media Strategy.
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How to Attract Customers with Localized Digital Marketing

How to Attract Customers with Localized Digital Marketing

Localized digital content makes the difference for brands of all types. As a location-based marketing tactic, it will put your brand on an audience's radar.
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What a $5M Super Bowl Ad Can Buy in OOH in 2019

What a $5M Super Bowl Ad Can Buy in OOH in 2019

This year, Super Bowl advertisers spent an estimated $5.1 million per TV spot to reach 98.2 million viewers. Here's our recommendation for spending in out-of-home media instead of a $5 million spot.
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Best of the Blog 2018

Best of the Blog 2018

As we enter 2019, we look forward with excitement at what new opportunities and developments lay ahead. We're eager to gain deeper engagement, more connectivity and a better understanding of the world around us. These are all major focal points that will make ...
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Out of Home’s Shift from Knowledge to Skill-based Planning

Out of Home’s Shift from Knowledge to Skill-based Planning

The average consumer spends 70% of their time out of their home. Being able to reach them with relevant content or brand story is what makes out of home advertising a key component of the marketing mix. In this age of digital and big data, OOH planning and str...
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Finding My Outdoor Voice in Out of Home [Intern Spotlight]

Finding My Outdoor Voice in Out of Home [Intern Spotlight]

Since May, I've held an internship at EMC Outdoor. I'm grateful to be one of the 80% of students who intern at least once in college and 50% who intern more than once. The Out of Home industry and location-based marketing were exciting and new, and this intern...
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How to Leverage Your Emotions for Better Selling

How to Leverage Your Emotions for Better Selling

When you go through a full sales cycle, you experience the myriad of emotions which accompany it: rejection, fear, resiliency, purpose, fulfillment, defeat, and success. Closing a deal feels great, but the losses don't. We must learn to bounce back from reject...
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Innovating With the Oldest Ad Medium

Innovating With the Oldest Ad Medium

In recent years, Out of Home advertising has gained greater recognition as a core part of an integrated media plan. The digitization of assets is rapidly transforming how and why advertisers use it. With new technological advances, we look at what brands are d...
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The History of Digital Out of Home [Infographic]

The History of Digital Out of Home [Infographic]

In the last half-century, we've witnessed the development of Digital Out of Home technology, which has brought new messaging and media planning capabilities to an age-old format. Reflect with us on the history of DOOH to get a glimpse of where it began and whe...
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The Rhythm of Advertising

The Rhythm of Advertising

I’ve come to think about advertising in a different way. There is a flow by which we live and a rhythm by which we walk, and if any of those things go off beat, we know it fast. When an advertising message falls into our rhythm, it breaks through and is on b...
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Destination Marketing Done Right

Destination Marketing Done Right

Out of Home and Experiential marketing can be the difference-maker for your travel and tourism brand. The strengths of OOH—a variety of formats and targeting techniques—make it a valuable strategy for a destination brand. Experiential marketing can create ...
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6 Common Planning Mistakes in Out of Home

6 Common Planning Mistakes in Out of Home

What advertisers who are new to OOH don’t realize is that there are many factors to consider when building a campaign, such as viable media formats, audience targeting, location, etc. Gain a better understanding of OOH and strategies that will increase its e...
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Out of Home and the Casual Consumer [Infographic]

Out of Home and the Casual Consumer [Infographic]

Out-of-Home advertising is something we encounter on a daily, even hourly basis. Paired with other forms of advertising, it can amplify any campaign. Check out the stats below and the story of Jane, your average consumer. Follow her on a routine day where Out-...
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Offline to Online: Integrating Your Out of Home & Digital Media Channels

Offline to Online: Integrating Your Out of Home & Digital Media Channels

A few years ago, most media buyers probably would have said that digital media = the future and out of home media = the past. Over the last couple of years, however, an increasing number of studies is showing that the two channels are more aligned than we migh...
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How to Create a Brand Presence Off of the Trade Show Floor

How to Create a Brand Presence Off of the Trade Show Floor

For many brands, trade show marketing is a major component of the integrated marketing mix because it offers such a unique brand engagement opportunity. With the right audience in the right place at the right time, it’s a no-brainer to market to them. How ca...
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Why Top Brands Spend More on Out of Home

Why Top Brands Spend More on Out of Home

In the latest World Advertising Research Center (WARC) Global Ad Trends report, it states “successful brands allocate an average 13% of their media budget to out of home.” Since reading the report, I have been interested in understanding more about these s...
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Understanding the Trade Show Attendee Experience

Understanding the Trade Show Attendee Experience

Successful trade show marketing is about developing a media plan that aligns with and capitalizes on attendee behaviors in the market to accomplish a brand’s marketing goals. An effective trade show marketing strategy must be unique and specific for reaching...
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5 Keys to Planning Your Experiential Campaign

5 Keys to Planning Your Experiential Campaign

The dynamics of today’s market and how companies reach consumers is shifting. To address the new market dynamics, implementing experiential marketing in your marketing mix is quickly becoming a necessity. The question is no longer if you should be doing expe...
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10 Reasons Out of Home and Experiential Marketing are Essential to Strategic Account Planning

10 Reasons Out of Home and Experiential Marketing are Essential to Strategic Account Planning

As strategic planners, our job is to consider the most effective and creative approaches that we can bring to market based on our clients’ goals, maximized budgets and, hopefully, a mix of genius creative spin. As an out of home and experiential marketing st...
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Out of Home’s Remarkable Shift from Media Measurement to Audience Measurement

Out of Home’s Remarkable Shift from Media Measurement to Audience Measurement

The inventor of the Segway, Dean Kamen once said, “Every once in a while, a new technology, an old problem, and a big idea turn into an innovation” Out of Home media is currently on the cusp of just such a “once in a while” moment, a foundational chang...
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5 Important Trends For Out Of Home Media In 2018

5 Important Trends For Out Of Home Media In 2018

As 2018 fast approaches, I see a number of key trends that will continue to dominate the Out of Home industry. Big data, digital strategies, location and audience analytics will continue the rapid transformation of the Out of Home media landscape, changing how...
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From Directional to Behavioral – The Wedding Cake Model of Out of Home Media Planning

From Directional to Behavioral – The Wedding Cake Model of Out of Home Media Planning

Think of a wedding cake – close your eyes and picture it in your mind. It probably has several tiers, each one getting a little bit smaller as you move up – right? It turns out that wedding cake is a pretty good model for the evolution of Out of Home media...
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The Link, The Bridge & The Billboard: Could Out-of-Home provide the breakthrough that unlocks Omni-Channel Advertising?

The Link, The Bridge & The Billboard: Could Out-of-Home provide the breakthrough that unlocks Omni-Channel Advertising?

The omni-channel paradigm is the Holy Grail of modern advertising, yet there have been significant obstacles in achieving it. Out of Home can provide a powerful additional touchpoint and tool by improving the ability to positively identify audiences (one of th...
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Realizing the Full Potential of Out Of Home Media

Realizing the Full Potential of Out Of Home Media

For years, Out of Home has struggled with competing against other, more high profile media for budget dollars. But recent, major studies may change all that, showing that Out of Home has been overperforming, and undervalued all this time.
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OOH: The Spice in Your Media Plan

OOH: The Spice in Your Media Plan

Chili is one of my favorite dishes to prepare for my family. There must be a million different recipes out there, but if nothing else, you gotta have some type of meat, beans and a sauce. Think of the basic ingredients to any chili recipe and compare it to tra...
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San Francisco | A Day in the Life of a Convention Attendee

San Francisco | A Day in the Life of a Convention Attendee

San Francisco is one of the top trade show and convention markets in the country and possibly the world. It also happens to be a fantastic city for food, drink, sights, and shopping. I often spend a lot of my...
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Digital Immersion & Its Impact on OOH – A Future Look

Digital Immersion & Its Impact on OOH – A Future Look

The first time I placed Virtual Reality (VR) goggles on my head, I was not too impressed with the immersion experience that I was having. The goggles were bulky, I was tripping over the tether cord, and I was accidentally...
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How can Out of Home complete the media puzzle? – Thoughts on the recent OAAA Conference

How can Out of Home complete the media puzzle? – Thoughts on the recent OAAA Conference

I left our industry conference, OAAA/Geopath #LookOut2017, a couple of weeks ago with profound excitement about where our industry is headed. All the right questions were asked as the industry is moving towards an embrace of technology, data and audience iden...
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A Day in the Life: Summer Festivals

A Day in the Life: Summer Festivals

I always look forward to this time of year -- when the weather is just right, the atmosphere in the city is hopping, and everyone is ready to attend a calendar of summer events. With so many options for summer events and festivals to choose from, what type of ...
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