5 Important Trends For Out Of Home Media In 2018

5 Important Trends For Out Of Home Media In 2018

As 2018 fast approaches, I see a number of key trends that will continue to dominate the Out of Home industry. Big data, digital strategies, location and audience analytics will continue the rapid transformation of the Out of Home media landscape, changing how advertisers plan, buy, and deliver creative. As new measurement techniques, and integrati...
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From Directional to Behavioral – The Wedding Cake Model of Out of Home Media Planning

From Directional to Behavioral – The Wedding Cake Model of Out of Home Media Planning

Think of a wedding cake – close your eyes and picture it in your mind. It probably has several tiers, each one getting a little bit smaller as you move up – right? It turns out that wedding cake is a pretty good model for the evolution of Out of Home media...
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The Link, The Bridge & The Billboard: Could Out-of-Home provide the breakthrough that unlocks Omni-Channel Advertising?

The Link, The Bridge & The Billboard: Could Out-of-Home provide the breakthrough that unlocks Omni-Channel Advertising?

The omni-channel paradigm is the Holy Grail of modern advertising, yet there have been significant obstacles in achieving it. Out of Home can provide a powerful additional touchpoint and tool by improving the ability to positively identify audiences (one of th...
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Realizing the Full Potential of Out Of Home Media

Realizing the Full Potential of Out Of Home Media

For years, Out of Home has struggled with competing against other, more high profile media for budget dollars. But recent, major studies may change all that, showing that Out of Home has been overperforming, and undervalued all this time.
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OOH: The Spice in Your Media Plan

OOH: The Spice in Your Media Plan

Chili is one of my favorite dishes to prepare for my family. There must be a million different recipes out there, but if nothing else, you gotta have some type of meat, beans and a sauce. Think of the basic ingredients to any chili recipe and compare it to tra...
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San Francisco | A Day in the Life of a Convention Attendee

San Francisco | A Day in the Life of a Convention Attendee

San Francisco is one of the top trade show and convention markets in the country and possibly the world. It also happens to be a fantastic city for food, drink, sights, and shopping. I often spend a lot of my...
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Digital Immersion & Its Impact on OOH – A Future Look

Digital Immersion & Its Impact on OOH – A Future Look

The first time I placed Virtual Reality (VR) goggles on my head, I was not too impressed with the immersion experience that I was having. The goggles were bulky, I was tripping over the tether cord, and I was accidentally...
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How can Out of Home complete the media puzzle? – Thoughts on the recent OAAA Conference

How can Out of Home complete the media puzzle? – Thoughts on the recent OAAA Conference

I left our industry conference, OAAA/Geopath #LookOut2017, a couple of weeks ago with profound excitement about where our industry is headed. All the right questions were asked as the industry is moving towards an embrace of technology, data and audience iden...
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A Day in the Life: Summer Festivals

A Day in the Life: Summer Festivals

I always look forward to this time of year -- when the weather is just right, the atmosphere in the city is hopping, and everyone is ready to attend a calendar of summer events. With so many options for summer events and festivals to choose from, what type of ...
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Thoughts on my first OAAA Convention, or, What do Punctuated Equilibrium, Usain Bolt, and Thanksgiving Dinner have to do with Out of Home?

Thoughts on my first OAAA Convention, or, What do Punctuated Equilibrium, Usain Bolt, and Thanksgiving Dinner have to do with Out of Home?

Last week I had the distinct pleasure of attending my first OAAA/Geopath conference in New Orleans. With all the changes we’ve been seeing in the industry over the past few years I was excited to see where this was all headed. Out of Home media is ready to t...
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How out of home media helps reach continuing education students

How out of home media helps reach continuing education students

The adult student looking to go back to school not only has distractions at their job and family life, but is bombarded with messaging in the digital space. How do you ensure your message is getting delivered, standing out and making an impact?
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Millennial Mindset: A Day in the Media Life of a Millennial

Millennial Mindset: A Day in the Media Life of a Millennial

This is the first in a series that will look at millennials and how they interact with out of home media. This first segment goes through the daily interactions that a millennial can have on any given day of the week with OOH media.
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How to support your event with sponsorship strategies & exhibitor marketing tactics

How to support your event with sponsorship strategies & exhibitor marketing tactics

The event organizer is committed to producing a successful event for all its members in attendance. While there are many tasks at hand when producing an event, sponsorship-advertising solutions are but one element that requires special attention.
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Emerging Trends That Will Shape the Future of Digital Out of Home

Emerging Trends That Will Shape the Future of Digital Out of Home

Digital Out of Home media is on the verge of a change that will ultimately reshape the Out of Home industry. As the media moves toward a screen based environment tied to data & technology criteria like time, content, and contextual relevance will be the new p...
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Changing Aisles: How the shift to online shopping will affect grocery stores & marketing

Changing Aisles: How the shift to online shopping will affect grocery stores & marketing

The shift to online grocery shopping is poised to make a dramatic shift not just to the fundamental ways in which grocery stores operate, but also how grocery chains will market themselves in the future.
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Amplifying Your Digital Media Plan with Out of Home

Amplifying Your Digital Media Plan with Out of Home

Based on the level of investment in digital ads, agencies and brands alike have started asking critical questions…are we getting what we expect from our digital online ad spend? How can we be more assured that our message is getting to our consumer and movi...
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Summer is Coming: Use Experiential to Connect with Your Customer

Summer is Coming: Use Experiential to Connect with Your Customer

Summer is a time when you’re sure to see people outside, open to new experiences in the beautiful weather. Experiential marketing is the smartest way to reach your target audience to create positive lasting impressions, promote new items, boost sales and mak...
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Chicago | A Day in the Life of a Convention Attendee

Chicago | A Day in the Life of a Convention Attendee

Attending a convention in Chicago puts you in the middle of the largest city in the Midwest. With so much to do outside, why limit yourself to the walls of McCormick Place? We've put together a list of 7 Things to Do While in Chicago for a Convention.
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Summer Vacation: Reaching tourists in major markets with Out of Home

Summer Vacation: Reaching tourists in major markets with Out of Home

This summer between Memorial Day and Labor Day, Americans will take over 600,000,000 long distance trips (TripAdvisor). Combine that with the fact that in 2015 leisure travelers in the U.S. spent over $650 billion (US Travel Association), it becomes clear that...
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The Benefits of Partnership: How an Out of Home Expert Can Bring Focus to Your Media Planning

The Benefits of Partnership: How an Out of Home Expert Can Bring Focus to Your Media Planning

We as consumers commonly face situations when we have to seek out experts or professionals to handle tasks we either are unfamiliar with, or don’t have the time to handles ourselves. In the advertising world, ad agencies as well as brands can face the same ...
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How are Conventions Thriving When Communication is at Our Fingertips?

How are Conventions Thriving When Communication is at Our Fingertips?

Desktop, laptop, tablet, smartphone. Email, phone call, text, Skype, FaceTime, video-conferencing – with so many forms of digital communication at our fingertips 24/7, making clients just a tap away why is it that tradeshows are not just surviving, but thriv...
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A New Year, A New Lesson Plan: OOH & Data

A New Year, A New Lesson Plan: OOH & Data

Are you having trouble reaching potential students in a media saturated market? There is a need for a more focused and calculated media plan, utilizing data to reach potential students. Learn how big data can inform your out of home placements, and help focus ...
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Creative Hindsight is 20/20

Creative Hindsight is 20/20

Out of Home is a powerful strategy to help drive attendee traffic to your trade show booth, but the rules and regulations can be confusing at times. How can you maximize your creativity while encountering (and abiding by) hurdles? Our VP, Media Strategy, John...
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More Than the Sum of Their Parts: Out of Home and Mobile as Integrated Media Channels

More Than the Sum of Their Parts: Out of Home and Mobile as Integrated Media Channels

Walk out your door and venture into the World: what media are you carrying with you? Out of Home and Mobile are two media formats that are being seen more and more as an integrated channel. Here are some of the reasons why...
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Out of Home & Mobile: Facts & Figures

Out of Home & Mobile: Facts & Figures

Out of Home and mobile are media channels that are growing closer all the time. These stats help show why.
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Out of Home in the Era of Big Data

Out of Home in the Era of Big Data

Out of home media has been relatively static for quite a long time, but with the introduction of big data the industry is poised for some major changes to the fundamental landscape of how the media is planned, bought and used by advertisers.
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3 Key Out of Home Advertising Trends for 2017

3 Key Out of Home Advertising Trends for 2017

Over the last decade, advertising has exploded from a handful of media channels. At one time, TV advertising reached nearly 80% of the population in one night. Today, the dominance of TV, radio and print has become more diluted with the advent of digital mar...
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Thriving Through The Years:  EMC Outdoor Celebrates 25 Years in Out of Home

Thriving Through The Years: EMC Outdoor Celebrates 25 Years in Out of Home

Like many outdoor advertising companies, EMC Outdoor was launched to serve a need, driven by a mix of intuition, vision, an entrepreneur’s willingness to take a calculated risk, and simply being in the right place at the right time. 25 years later our CEO, B...
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Experiential Marketing for the Holidays – Top 5 Tips from the Experts

Experiential Marketing for the Holidays – Top 5 Tips from the Experts

With the holidays fast approaching here are 5 important tips to remember to help your experiential marketing connect with busy consumers in a positive and memorable way.
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3 ways Out of Home can help drive your Educational Marketing

3 ways Out of Home can help drive your Educational Marketing

Is OOH the missing piece to your educational marketing plan? Throughout my years here at EMC Outdoor, I have assisted a number of agencies working with Higher Education clients in achieving increased web activity, more actions on campus and increased...
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Out of Home Considerations in an Election Year

Out of Home Considerations in an Election Year

If you want to reach Americans to ask for their vote, Go Outdoor! Although there are many OOH media options, it’s not a surprise that when people run for a political office, they first think of billboards.  Once thought of...
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Study shows 74% of website traffic driven  by OOH campaign came from mobile!

Study shows 74% of website traffic driven by OOH campaign came from mobile!

For a couple of years now we’ve been evangelizing the natural link between out of home advertising and mobile search/devices.  And now the numbers are in to back that up. Search is going Mobile: One of the long standing pillars...
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Out of Home Advertising Trends for 2016

Out of Home Advertising Trends for 2016

  2016 Media Planning season is in high gear with hundreds of marketing concepts and trends vying for a planner’s attention, and dozens of optimization tools available to weigh the options. It certainly can be overwhelming, a process that is...
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Maximize B2B  / Trade Show Branding through Smart Outdoor Advertising

Maximize B2B / Trade Show Branding through Smart Outdoor Advertising

Today virtually every brand participates in an industry trade show as a means to stay current with new trends, launch new products and nurture business relationships. In fact, in a world where so much happens via email and on the...
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Proof That Out-of-Home Works & Provides a Link to the Mobile Consumer

Proof That Out-of-Home Works & Provides a Link to the Mobile Consumer

Do You Need Quantitative Proof That Out-of-Home Media Works? Are you a data-centric marketer with a brand or business that you’re trying to promote? Then listen up, for the brand new USA Touchpoints / Reality Mine study “OOH and Today’s...
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A Buyer’s Perspective: Five Key Takeaways from the OAAA National Convention

A Buyer’s Perspective: Five Key Takeaways from the OAAA National Convention

I always look forward to the Outdoor Advertising Association’s annual convention for the insights and inspiration it provides, and come back excited to bring new ideas and strategies to my clients.  Out of home media is, after all, incredibly dynamic...
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Small Business Leadership in the Age of Goliaths

Small Business Leadership in the Age of Goliaths

I came to the out of home industry from a background in finance, drawn to it for the amazing and efficient ways the media could drive small business growth.  It was the late 90s and the tobacco industry had just...
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Let Customers Find You — on the Out-of-Home Map

Let Customers Find You — on the Out-of-Home Map

In today’s market, our challenge is to meet and engage people on their terms, in their world, on their map, in some sort of welcomed and unexpected way. As smart marketers, we should always ask “Where do my customers go...
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A Buyer’s Wish List for Out of Home Ratings

A Buyer’s Wish List for Out of Home Ratings

The out of home advertising industry took a great leap forward in 2010 when TAB published its long awaited EYES On Ratings, later to be called TAB OOH Ratings.  A collaborative effort between outdoor advertising suppliers and leading research and...
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2015: The Year Out-of-Home and Mobile Get Hitched

2015: The Year Out-of-Home and Mobile Get Hitched

“Mobile is accelerating the impact of Out of Home media – not diverting attention. As a partner to mobile, Out of Home is ideally placed to drive instant response or action.” (Source: FEPE/Future Foundation: ‘Always On: Out of Home Lives...
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Out of Home Strategies: a Tale of Two Cities

Out of Home Strategies: a Tale of Two Cities

OOH is ubiquitous and larger than life, making it ideal for brand launches and broad reach in just about any market. For those who haven’t forayed into the wild and wonderful world of outdoor advertising recently, you’d be forgiven for...
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Experiential Marketing – Another OOH Key to Memorability

Experiential Marketing – Another OOH Key to Memorability

Experiential Out of Home is not merely a cool gimmick to gain attention. It’s a proven tactic that elicits a deeper connection with consumers and greater memorability with prospects – thus, the perfect enhancement to any out of home campaign. ...
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Out of Home Advertising: A Status Update from EMC Outdoor

Out of Home Advertising: A Status Update from EMC Outdoor

Out of home is a constantly evolving medium, made of hundreds of media formats, with new formats, strategies and tactics launching throughout each year.  So, what’s happening now in out of home? Here’s a status update. Digital OOH: Digital out...
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Digital Out-of-Home Media Has Come Of Age

Digital Out-of-Home Media Has Come Of Age

When British Airways took home the Cannes Lion this year for their amazing “Look Up” (link) campaign it was a wake-up call for anyone who hadn’t noticed:  Digital out of home has arrived. It is a fully established media with...
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Jennifer Stuart named Director of Events

Jennifer Stuart named Director of Events

Stuart will lead EMC Outdoor’s National / International Experiential Division: EMC Events Jennifer Stuart has joined EMC Outdoor (www.emcoutdoor.com) as Director of Events, bringing over 14 years of event marketing experience to the EMC Outdoor team. Bas...
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