Mexico Tourism: OOH Brings Adventure to the Adventurous
Travel and tourism brands are competing for consumers’ attention in one of the most challenging industries. Out of Home is an advertising format unique for its ability to serve large scale brand awareness and consideration for destination brands, and it can target audiences in key feeder cities.
North Lake Tahoe: Bringing the Lake to Los Angeles
Just south of the Humboldt-Toiyabe National Forest, right next to Carson City and I-580, you find the serene and luminescent body of freshwater known as Lake Tahoe. From its mountains powdered with...
UrbanStems: Planting the Seed with Transit Media
What would make a perfect day for you? An easy work day? Dinner ready when you get home? A compliment on that flashy outfit you spontaneously picked up? How about a bouquet of daisies...
Seattle Union Gospel Mission: OOH Raises Awareness for Homelessness
EMC Events partnered with The Thomas Collective, the Seattle Union Gospel Mission and world-renowned photographer Lee Jeffries to create a massive outdoor art exhibit featuring the faces of Seattle’s homeless men, women and children.
Rally Health and Kevin Hart use Out of Home to drive Event Attendance in NYC
EMC Outdoor worked with Rally Health to help drive attendance for their New York City Healthfest using Out of Home Media.
Legacy Campaign: Lacoste – US Open 2005
Way back in 2005 (2 years before the iPhone came out) we ran this campaign in NYC for Lacoste. Their goal was to target the crowds attending the U.S. Open. We worked with Lacoste and their French agency to build a plan that covered the island of Manhattan via the bridges and tunnels, as well as interior roadways in key targeted neighborhoods.
Better Medicare Alliance: Covering DC from the Underground and Up
With today’s political climate, advertisers are more keen than ever to get their messaging to their target audience in the most direct ways possible, especially in a market like Washington, D.C. A...
Wegmans: Do what you love, love what you do!
Wegmans and their agency teamed up with EMC Outdoor to reach pockets of neighborhoods in Medford, MA for a recruitment campaign. Based on the location of the Wegmans, EMC Outdoor examined reaching the local audience within a 15 to 20 mile radius of the opening store.
NerdWallet: Going Underground to Breakout in the Tech World
With industry giants like Facebook, Apple and Google dominating ad spaces large and small across San Francisco, how does a startup stick out and make an impression? Answer: by exclusively taking over of one of BART’s busiest stations located between the Financial District and SoMa, of course!
Boost Mobile: Bringing Smoothie Fun to the Masses!
Trying to directly target your audience, while providing them a unique and memorable memory, allows a brand to get creative with how they approach the campaign. That's why Boost Mobile turned to EMC...
Earth Fare: Targeting Stores Across the Country
Trying to target several store openings across multiple markets around the country can prove to be difficult for some advertisers.
That’s why Earth Fare and their agency turned to EMC for an OOH solution that could find the best solutions to target a 3-5 mile radius around each opening store within a market.
Sprint: Reaching Super Bowl fans in Houston with Experiential Marketing
We had a great time in Houston helping Sprint reach NFL fans at the Super Bowl! See how our Segway team managed to reach fans on the streets, and engage with them as they moved around the many themed events.
Farmer’s Market: Launching a new product, samples included!
When launching a new product, how would you get yourself out there? That is what Farmer’s Market asked EMC Events as they launched a new brand of pet food including cat food, dog food and pet protein bars and jerky.
CURE: From Targeting Trade Shows to General Markets
Trying to target a general market as well as trade show attendees can be tough. That’s why CURE, Pharmacy Times and their agency turned to EMC Outdoor for an OOH solution.
ACAAI: Taking sponsorship visibility to new heights across San Francisco
The American College of Allergy, Asthma and Immunology tapped EMC Events to plan and execute city specific outdoor and indoor promotional sponsorship opportunities. Our Trade Show Marketing team...
ADOBE: Reaching Dreamforce Attendees
Everyone that knows about Dreamforce wants to attend Dreamforce, and 2016 was no exception with over 170,000 attendees descending on San Francisco. Adobe wanted to make waves at this huge event and...
Legacy Campaign: Nortel, “What Do You Want the Internet to Be?”, 2001
As we've been going through our 25th year in out of home, we've been taking a look back at some of the campaigns that helped shape our agency. This is not only helped shape our agency, but maybe...
Steelhouse Media: Reaching Cannes Lions 2016 Attendees with Out of Home
Trying to target an international event overseas is difficult, especially when dealing with international media and currency. That's why Steelhouse Media and their agency turned to EMC Outdoor for...
ShopRite/PriceRite: Regional Out of Home Drives Awareness
Trying to target specific demographics across multiple markets up and down the East Coast can be a complex and time consuming task. That's why ShopRite, PriceRite and their agency turned to EMC for...
Everest College: Reaching Potential Students with Out of Home Media
Trying to target specific demographics across multiple diverse markets around the country can be a time consuming task. That's why Everest University and their agency turned to EMC for an OOH...
Legacy Campaign: Nationwide, “Life Comes At You Fast”, 2004
As we enter our 25th year in out of home, we thought it would be fun to take a look back at some of the campaigns that helped shape our agency. This is the first installment in a series of legacy...
TIDAL and The Beatles Launch on OOH Digital Here, There and Everywhere
When international high fidelity music streaming service, TIDAL, needed Help! launching a multi-national buy in a matter of weeks with a top-secret creative, they turned to EMC Outdoor for a plan of...
Things Remembered: Driving Holiday Retail Traffic with OOH
When Things Remembered was looking for a way to show off their re-branding and drive holiday traffic to their stores, they turned to out of home and EMC Outdoor. Being new to out of home, Things...
T-Mobile: Experiential Marketing Can #BeMagenta
When T-Mobile and their agency were looking for a fun way to target potential employees for a recruitment campaign in Seattle WA, they turned to our experiential division at EMC Events. T-Mobile was...
SoFi: Reaching your target demographics with Out of Home
When you need to reach a very specific target demographic, and you need to do it in multiple markets across the U.S., and you need to have the campaign up and running in about 3 weeks, what do you...
Mexico Tourism makes a big play at the Super Bowl with Out of Home
We were thrilled to secure an officially approved NFL sponsorship on behalf of our client for Mexico Tourism at the Super Bowl this February. While both teams were focused on moving the ball...
Delta Skymiles Card: Reaching Holiday Shoppers with Experiential Marketing
In order to target holiday shoppers and Delta Sky Miles cardholders in the Minneapolis market, Delta created a pop-up gift wrapping station at the mall for Black Friday, and all of the weekends...
Siggi’s Dairy: Viking yogurt invades U.S. with outdoor advertising
The battle between Icelandic Vikings and Greek Hoplites is heating up, or at least it is in the yogurt world. Icelandic style “skyr” yogurt maker Siggi's is taking their quest to overthrow Greek...
Sound Credit Union: Using Out-of-Home to make a personal connection
Sound Credit Union wanted to step beyond traditional branding, make a personal connection with consumers, and emphasize their position as a community bank with deep roots in the Seattle area. To...
Targeted Out of Home Use For Event Marketing Strategies
As Celgene and their agency prepared for one of the most important medical conferences of the year — the annual ASCO meeting— they looked to EMC Outdoor for an out of home media plan that would...
