by Matthew Noll | Jul 25, 2013 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Wrapped Vehicles
When Weetabix wanted to increase their brand awareness in key markets throughout the Maritime Provinces and their North American headquarters in Coburg, Ontario, they implemented a strategic media plan with a strong out of home component to complement local radio and...
by Matthew Noll | May 15, 2013 | Bike Displays, Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Street Teams
Targeting attendees at major conventions and trade shows can be one of the most effective ways for businesses to reach an audience of industry specific decision makers – because they are concentrated in one area for a short period of time. Outdoor advertising – and in...
by Matthew Noll | Mar 1, 2013 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing, Wrapped Vehicles
One of the great things about the continuing integration of digital technology into out of home advertisng is the flexibility it provides. We just wrapped up this campaign for Michelob Ultra, designed to reach golf fans attending the AT&T Pebble Beach Pro Am. A...
by Matthew Noll | Dec 12, 2012 | Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Wrapped Vehicles
To help celebrate Hispanic Heritage month in Chicago, ComEd wanted to give something back to the local community. Their theme was “El Poder de Agradecer” or “The Power of Saying Thanks”. To reach Chicago’s Hispanic community ComEd decided to give consumers a voice and...
by Matthew Noll | Oct 16, 2012 | Event Marketing, Featured, Guerrilla Marketing, Non-traditional Media, Segway Advertising, Wrapped Vehicles
MetroPCS is building on the success of their out of home advertising campaign in Atlanta and taking it across the country to Los Angeles. They’ve also added an additional layer to the campaign by including a team of branded Segways. Segways are always a fun and...
by Matthew Noll | Oct 2, 2012 | Daily Updates, Event Marketing, Featured, Guerrilla Marketing
Rimini Street is taking traditional out of home advertising media—in this case taxi tops—and turning them into a guerrilla media platform that also drives social engagement. Uninvited to the Oracle Open World party in San Francisco, Rimini tapped EMC for guerrilla...
