610.353.9300
info@emcoutdoor.com

Our Recent Work: Creative and strategic out of home advertising campaigns

Posts Tagged ‘convention’
Intrinsic Wine Co.: Using Guerrilla Marketing to Reach SXSW Attendees
Intrinsic Wine Co.: Using Guerrilla Marketing to Reach SXSW Attendees

Intrinsic Wine Co. used art and guerrilla marketing tactics to reach the SXSW audiences, gaining massive brand awareness and building brand value.

Mielle Organics: #MielleDoesItAll at Essence Music Festival
Mielle Organics: #MielleDoesItAll at Essence Music Festival

Music festivals offer events where advertisers can target massive crowds with their brand message. To gain valuable impressions, amplify its message and create a larger brand presence, Mielle Organics advertised at the Essence Music Festival in New Orleans with a mobile billboard, taxi tops and a pop-up shop.

Webtoon: Comic-Con Exhibit Reaches ‘Creators’ Where They Are
Webtoon: Comic-Con Exhibit Reaches 'Creators' Where They Are

Webtoon is one of the most innovative, forward-thinking—dare we say “disruptive”—digital companies in entertainment, offering a platform as unique as each of its “Creators”. They capitalize on the popularity of this comic form with an app platform built to share user generated content and monetize popular contributors.

CURE: From Targeting Trade Shows to General Markets
CURE: From Targeting Trade Shows to General Markets

Trying to target a general market as well as trade show attendees can be tough. That’s why CURE, Pharmacy Times and their agency turned to EMC Outdoor for an OOH solution.

Stryker: Making the most of Trade Show Marketing with Out of Home
Stryker: Making the most of Trade Show Marketing with Out of Home

Trade shows and conventions are important opportunities for developing new business, launching new products, and staying in touch with existing clients while assessing the state of the industry. Despite their importance, many companies miss a key opportunity to reach industry members before they ever set foot on the floor – Out of Home Media. When […]

Targeted Out of Home Use For Event Marketing Strategies
Targeted Out of Home Use For Event Marketing Strategies

As Celgene and their agency prepared for one of the most important medical conferences of the year — the annual ASCO meeting— they looked to EMC Outdoor for an out of home media plan that would deliver a dominant presence during the Chicago event.  Medical conferences, like other types of conventions and trade shows, provide […]

Teva: Targeting event attendees with innovative out of home
Teva: Targeting event attendees with innovative out of home

Conventions and trade shows are crucial messaging opportunities for many companies as they represent the one or two times a year that their target audience is gathered in one location. During these events brands are always looking for new and innovative ways to connect with attendees.  That’s why many advertisers at these events will turn […]

Fruition Partners: Reaching event attendees with outdoor advertising
Fruition Partners: Reaching event attendees with outdoor advertising

Out of home media is ideal to reach event attendees with the proximity of traditional media to convention centers and hotels.  With the addition of digital media – like this digital billboard – it also provides advertisers with the flexibility to use multiple creative executions, and deliver several messages. That’s just what Fruition Partners did […]

Exact Target: Reaching event attendees with mobile out of home
Exact Target: Reaching event attendees with mobile out of home

Targeting attendees at major conventions and trade shows can be one of the most effective ways for businesses to reach an audience of industry specific decision makers – because they are concentrated in one area for a short period of time. Outdoor advertising – and in particular, mobile and guerrilla media – excels at doing […]

St Jude uses mobile media to reach event attendees.
St Jude uses mobile media to reach event attendees.

To make sure their message was front and center at the 2010 TCT meeting in Washington DC, St Jude Medical once again turned to EMC Outdoor for a mobile out of home advertising campaign that would capture the attention of event attendees.   Major events like trade shows, conventions, professional meetings and music festivals provide […]

I’m ready for my close up Mr DeMille (or, how to engage attendees & collect valuable personal data with outdoor)

When Nationwide Insurance needed to create some extra excitement at the annual BISA conference they turned to one of the coolest new out of home media to appear on the event marketing stage — Digital Display Apparel.   These displays are essentially “wearable” computers with the screen mounted above a brand ambassador’s head. The display […]

Good outdoor advertising can come in (very) small packages.

This campaign is a great case of the right media for the right message: In order to promote their new portfolio of environmental solutions to help businesses reduce the impact of printing Hewlett Packard chose a pair of “green” media—wrapped Smart Cars and Segways—to deliver the message to convention attendees at the SGIA conference in […]

Keynote location at the Democratic National Convention!

Safeway used this mobile projection at the Democratic National Convention to welcome delegates, visitors and VIPs, to celebrate their sponsorship of the event, and to promote a few green messages as well.   Mobile projection was a good fit because it’s cutting edge, and allowed us to place the message exactly where it needed to […]

Back in business in the Big Easy!

  It’s great to see New Orleans getting back into the swing of things as meetings start to return to this popular convention town. It’s also nice to see advertisers taking advantage of the newest technology. Projection media is a rapidly evolving format that’s getting lots of attention. Now that full video projection is a […]

How do you say segway advertising in Swedish?

We don’t know either. But we do know they looked pretty cool gliding around Stockholm during a recent medical meeting. (We never knew Bjork —below on the right, wink, wink— had such an interest in out of home.) Maybe it’s just us, but it always seems like people are smiling at the Segways. To be […]

Search