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Our Recent Work: Creative and strategic out of home advertising campaigns

Posts Tagged ‘outdoor advertising’
Intrinsic Wine Co.: Painted Wall Puts the ‘Art’ of Wine on Display
Intrinsic Wine Co.: Painted Wall Puts the 'Art' of Wine on Display

Winemakers and street artists work with materials found in their environment to create something that appeals to the senses. This shared nature of making wine and street art is why Intrinsic Wine teamed up with EMC to produce a painted wall advertisement in downtown Seattle to show the brand and new Cabernet Sauvignon.

Mielle Organics: #MielleDoesItAll at Essence Music Festival
Mielle Organics: #MielleDoesItAll at Essence Music Festival

Music festivals offer events where advertisers can target massive crowds with their brand message. To gain valuable impressions, amplify its message and create a larger brand presence, Mielle Organics advertised at the Essence Music Festival in New Orleans with a mobile billboard, taxi tops and a pop-up shop.

Mexico Tourism: OOH Brings Adventure to the Adventurous
Mexico Tourism: OOH Brings Adventure to the Adventurous

Travel and tourism brands are competing for consumers’ attention in one of the most challenging industries. Out of Home is an advertising format unique for its ability to serve large scale brand awareness and consideration for destination brands, and it can target audiences in key feeder cities.

Better Medicare Alliance: Covering DC from the Underground and Up
Better Medicare Alliance: Covering DC from the Underground and Up

With today’s political climate, advertisers are more keen than ever to get their messaging to their target audience in the most direct ways possible, especially in a market like Washington, D.C. A combination of specifically-targeted out of home media and an on the ground campaign with brand ambassadors and branded materials, can help take your […]

Wegmans: Do what you love, love what you do!
Wegmans: Do what you love, love what you do!

Wegmans and their agency teamed up with EMC Outdoor to reach pockets of neighborhoods in Medford, MA for a recruitment campaign. Based on the location of the Wegmans, EMC Outdoor examined reaching the local audience within a 15 to 20 mile radius of the opening store.

NerdWallet: Going Underground to Breakout in the Tech World
NerdWallet: Going Underground to Breakout in the Tech World

With industry giants like Facebook, Apple and Google dominating ad spaces large and small across San Francisco, how does a startup stick out and make an impression? Answer: by exclusively taking over of one of BART’s busiest stations located between the Financial District and SoMa, of course!

Boost Mobile: Bringing Smoothie Fun to the Masses!
Boost Mobile: Bringing Smoothie Fun to the Masses!

Trying to directly target your audience, while providing them a unique and memorable memory, allows a brand to get creative with how they approach the campaign. That’s why Boost Mobile turned to EMC Events for an experiential program that would allow direct access into markets where the target audience resided, and reach out to them […]

Earth Fare: Targeting Stores Across the Country
Earth Fare: Targeting Stores Across the Country

Trying to target several store openings across multiple markets around the country can prove to be difficult for some advertisers.
That’s why Earth Fare and their agency turned to EMC for an OOH solution that could find the best solutions to target a 3-5 mile radius around each opening store within a market.

Farmer’s Market: Launching a new product, samples included!
Farmer's Market: Launching a new product, samples included!

When launching a new product, how would you get yourself out there? That is what Farmer’s Market asked EMC Events as they launched a new brand of pet food including cat food, dog food and pet protein bars and jerky.

CURE: From Targeting Trade Shows to General Markets
CURE: From Targeting Trade Shows to General Markets

Trying to target a general market as well as trade show attendees can be tough. That’s why CURE, Pharmacy Times and their agency turned to EMC Outdoor for an OOH solution.

ACAAI: Taking sponsorship visibility to new heights across San Francisco
ACAAI: Taking sponsorship visibility to new heights across San Francisco

The American College of Allergy, Asthma and Immunology tapped EMC Events to plan and execute city specific outdoor and indoor promotional sponsorship opportunities. Our Trade Show Marketing team worked closely with the organization and the exhibiting advertiser TEVA to plan and execute a package of outdoor and indoor media that would reach event attendees at multiple […]

Siggi’s Dairy: Viking yogurt invades U.S. with outdoor advertising
Siggi's Dairy: Viking yogurt invades U.S. with outdoor advertising

The battle between Icelandic Vikings and Greek Hoplites is heating up, or at least it is in the yogurt world. Icelandic style “skyr” yogurt maker Siggi’s is taking their quest to overthrow Greek dominance of the yogurt world to the next level. A key stage in the quest is to expand brand awareness by adding […]

Nova Scotia Uses outdoor advertising to promote tourism
Nova Scotia Uses outdoor advertising to promote tourism

When the tourism board for Nova Scotia wanted to target residents in one of their key departure points—Boston—they turned to outdoor advertising for its ability to reach an audience at numerous touch points across the market.   By placing the campaign in winter, Nova Scotia was able to appeal to cold Bostonians and reach them […]

Hush Puppies: Contextually relevant out of home for sore feet
Hush Puppies: Contextually relevant out of home for sore feet

One of out of home advertising’s great strengths has always been its ability to be highly contextually relevant, (or in English – its ability to deliver an advertising message to consumers when and where they may actually need the product). Out of home really began to hit its stride with the development of interstate highways […]

City College of San Francisco: OOH helps boost enrollment 34%
City College of San Francisco: OOH helps boost enrollment 34%

City College of San Francisco knows the value of a good integrated advertising campaign. As the college was placed in limbo while waiting for accreditation technicalities to go through, the San Francisco learning institution found that its enrollment was plummeting. In a bold move, the college decided to make a critical investment in advertising to […]

Alcon Labs: Making a big statement with out of home media!
Alcon Labs: Making a big statement with out of home media!

Major events like conventions, trade shows, and medical meetings are crucial times for exhibitors.  With the target audience concentrated in one location for a small window of time, there is a massive opportunity for exhibitors to advertise.  Exhibitors are always looking for new ways to outshine their competition, and out of home excels at making […]

Peapod: Taking interactive out of home video on tour
Peapod: Taking interactive out of home video on tour

On the heels of their OBIE award-winning out-of-home transit advertising, Peapod and their agency tapped EMC Outdoor to take the same concept on a 2013 summer mobile tour.  The interactive mobile truck visited Washington DC, Baltimore, Philadelphia, New York City, Boston and Chicago. The bright green Peapod vehicle got a lot of attention as it […]

Neuro Energy Drink: Takes over the streets with out of home media
Neuro Energy Drink: Takes over the streets with out of home media

One of the most powerful aspects of outdoor advertising is that it frequently offers multiple media platforms within the same physical environment.  This is particularly true in urban settings where a wide variety of out of home options may be present. Savvy brands recognize that by tapping into this wealth of media opportunity and spreading […]

Stevi B’s: Committed to the power of outdoor advertising
Stevi B's: Committed to the power of outdoor advertising

One of the best testaments to the effectiveness of outdoor advertising is when advertisers continue to make it an integral element in their marketing plans.  That’s just what restaurant chain Stevi B’s has done over the past several years, continuing to use out of home to build brand awareness regionally, and to drive traffic locally. […]

Lane Bryant: Using digital out of home to make an entrance
Lane Bryant: Using digital out of home to make an entrance

Opening a new retail location is a big deal.  When that location is your new Manhattan flagship it’s a really big deal. So, when Lane Bryant and their agency wanted to announce the grand opening of their new store in a spectacular way, they turned to digital outdoor advertising for its ability to make the […]

Random House: Reaching travelers with airport advertising
Random House: Reaching travelers with airport advertising

Summer vacation season is in full swing, and one critically important piece of collateral for anyone’s vacation is some good reading material. But how can publishers get their ads in front of busy travelers? Enter outdoor advertising!  Out of home advertising offers a wide array of media choices, and depending on who your target audience […]

ShopRite: Delivering a local message with outdoor advertising
ShopRite: Delivering a local message with outdoor advertising

Summer’s here and the time is right for fresh produce! ShopRite is using truckside advertising to raise awareness of their support for local farmers – a campaign that ultimately benefits both ShopRite and the farmers themselves.  This message helps to brand ShopRite as an integrated member of the community that is invested in supporting local […]

Fruition Partners: Reaching event attendees with outdoor advertising
Fruition Partners: Reaching event attendees with outdoor advertising

Out of home media is ideal to reach event attendees with the proximity of traditional media to convention centers and hotels.  With the addition of digital media – like this digital billboard – it also provides advertisers with the flexibility to use multiple creative executions, and deliver several messages. That’s just what Fruition Partners did […]

Exact Target: Reaching event attendees with mobile out of home
Exact Target: Reaching event attendees with mobile out of home

Targeting attendees at major conventions and trade shows can be one of the most effective ways for businesses to reach an audience of industry specific decision makers – because they are concentrated in one area for a short period of time. Outdoor advertising – and in particular, mobile and guerrilla media – excels at doing […]

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