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Our Recent Work: Creative and strategic out of home advertising campaigns

Posts Tagged ‘outdoor advertising’
Fruition Partners: Reaching event attendees with outdoor advertising
Fruition Partners: Reaching event attendees with outdoor advertising

Out of home media is ideal to reach event attendees with the proximity of traditional media to convention centers and hotels.  With the addition of digital media – like this digital billboard – it also provides advertisers with the flexibility to use multiple creative executions, and deliver several messages. That’s just what Fruition Partners did […]

Exact Target: Reaching event attendees with mobile out of home
Exact Target: Reaching event attendees with mobile out of home

Targeting attendees at major conventions and trade shows can be one of the most effective ways for businesses to reach an audience of industry specific decision makers – because they are concentrated in one area for a short period of time. Outdoor advertising – and in particular, mobile and guerrilla media – excels at doing […]

Brazil: Making a big splash on advertising’s biggest stage
Brazil: Making a big splash on advertising’s biggest stage

New York & Times Square are outdoor advertising’s biggest stage, so if you’re going to get noticed you have to go big. That’s just what Brazil (yes…the country) did to promote travel and tourism. These beautifully wrapped double-decker buses combine billboard-sized space, with street level viewing as they cruise through popular tourist areas of the […]

Anheuser-Busch: Reaching baseball fans with mobile outdoor advertising
Anheuser-Busch: Reaching baseball fans with mobile outdoor advertising

We just wrapped up a season long campaign helping Anheuser-Busch promote one of the new members of their product line — Shocktop — to baseball fans in San Francisco. The campaign was designed to reach Giants home games and ran for a large part of the 2012 season. Mobile media, like these mobile billboards, are […]

Using Outdoor Advertising to own Michigan Avenue: Priceless
Using Outdoor Advertising to own Michigan Avenue: Priceless

We were thrilled to be a part of the launch of MasterCard’s new “Priceless Chicago” program with this wrapped trolley. The complimentary trolley was part of the Magnificent Mile Shopping Festival, and transported shoppers down North Michigan Avenue in style. Consumers received a complimentary ticket for the trolley that included a guided tour of the […]

ComEd educates consumers about energy savings via segway advertising
ComEd educates consumers about energy savings via segway advertising

In order to interact directly with consumers, ComEd took their outdoor advertising inside – specifically into major malls around the Chicago area. We used branded segways to help drive traffic to the ComEd booth in the mall where consumers could get valuable information about how to save on their energy bill. Segways are a natural […]

Reaching America’s heartland with outdoor advertising
Reaching America's heartland with outdoor advertising

In highly rural areas where billboard advertising is often one of the only ways to reach your target audience, it is always a challenge for advertisers is find locations amongst the numerous small and hyper-local billboard companies in the areas.  And when you’re talking about covering the wide open spaces of the  American Midwest, you […]

Communicate to your target demographic with outdoor advertising
Communicate to your target demographic with outdoor advertising

Because of the place-based nature of most outdoor media, it excels at reaching specific demographic groups with targeted messaging.  So if you wanted to reach the Hispanic community in Chicago for example, you could do that with a program of strategically placed OOH media.   That’s just what ComEd is doing to promote the helpful […]

Great Creative & Outdoor Advertising: the perfect partnership
Great Creative & Outdoor Advertising: the perfect partnership

There’s an old saying in outdoor advertising that “seven words is one too many”.  It’s a way of conveying that simplicity and laser-focused design is one of the key elements to a successful outdoor advertising campaign.  The best out of home makes the most of that idea by making its simplicity its strength. Quill’s “Office” […]

Metro PCS: On the road and engaging consumers with outdoor advertising
Metro PCS: On the road and engaging consumers with outdoor advertising

So you really want to engage with consumers? Why not play some video games together? That’s just what Metro PCS is doing in Atlanta.  They’re using a digital display vehicle as both a branding tool, and a way to interact with customers in a fun and memorable way. The truck is traveling around the Atlanta […]

Using outdoor advertising to reach event attendees
Using outdoor advertising to reach event attendees

When Boehringer Ingelheim was preparing to attend one of the most important medical conferences on their calendar — the annual ADA meeting in San Diego— they turned to EMC for a package of outdoor advertising that would reach attendees during their entire stay at the show.   Every year thousands of attendees flood the host […]

Take me (and some outdoor advertising) out to the ballgame!
Take me (and some outdoor advertising) out to the ballgame!

  Spring is in full swing everywhere, and that means fans are heading back to the ballpark for baseball season. We were very pleased to execute this mobile billboard campaign for Budweiser to cover the Giants home-opener series in San Francisco. Mobile billboards continue to be a great cost-effective way to get up close and […]

Subway still has a strong appetite for out of home!
Subway still has a strong appetite for out of home!

What started off four years ago as a relatively modest poster campaign in one city has blossomed into a key component of Subway’s integrated regional marketing across the Southeast. Subway has remained strongly committed to the power of outdoor advertising as positive results from the campaign continue to drive growth into more key states.   […]

Virgin Mobile gives free rides in Chicago.
Virgin Mobile gives free rides in Chicago.

Virgin Mobile took the opportunity to engage with customers by giving free bike taxi rides to the huge crowds attending Lollapalooza and the Chicago Air & Water Show.   The bikes were strategically placed in key areas around the festivals, where they provided complimentary rides to tired attendees.   During the ride the drivers were […]

EMC serves up a java and lemonade fueled campaign to thousands of computer professionals for Intel
EMC serves up a java and lemonade fueled campaign to thousands of computer professionals for Intel

In order to reach thousands of computer professionals at the Siggraph convention in Los Angeles, Intel turned to EMC for some creative outdoor advertising. A team of brand ambassadors with Intel branded Coffee backpacks were stationed on the main pedestrian routes to the convention center to intercept attendees on their way to the show.   […]

Michelob gets bonus TV time at the US Open with creative OOH media.
Michelob gets bonus TV time at the US Open with creative OOH media.

Michelob Ultra got a hole in one at the US Open this weekend. In order to reach fans attending one of the biggest golf events of the season they launched a sailboat with a giant branded sail to the waters off Pebble Beach.   The sailboat provided great exposure as it spent the days cruising […]

Iron Man & AC/DC take over Times Square!
Iron Man & AC/DC take over Times Square!

Everyone here at EMC is a HUGE AC/DC fan (ok, maybe not everyone, but I am, and I’m writing this so . . . ) Consequently we were thrilled to be tapped to help with the out of home component for the impending release of the Iron Man 2 soundtrack, featuring the music of these […]

Stretching a budget into statewide coverage!
Stretching a budget into statewide coverage!

When the Pennsylvania WIC (Women, Infants & Children) program wanted to reach their target audience in lower income areas across the entire state to promote healthier dietary choices and greater partnership, they tapped Douglas Gould & Company, a NY-based strategic communications firm who provided the research, messaging, strategy and creative for this re-branding campaign. Douglas […]

Using out of home to help find a cure.
Using out of home to help find a cure.

For the 2009 “Making Strides Against Breast Cancer of Philadelphia” walk, sponsored by the American Cancer Society, the Siemens Medical Team fielded a pair of Segways to help generate buzz. Here are some great shots from the event which started at the Art Museum, and raised almost $400,000. EMC was proud to be able to […]

Mercy Healthcare takes its message to the people.
Mercy Healthcare takes its message to the people.

At a time when healthcare is dominating the news, and many people are feeling concerned and apprehensive, Mercy Hospital wanted to extend a helping hand to the people of Sacramento to assist them in navigating the confusing process of Open Enrollment.   They turned to EMC Events for an out of home solution that would […]

Hansen’s Natural Soda loves San Francisco (and outdoor advertising)
Hansen's Natural Soda loves San Francisco (and outdoor advertising)

In 2009 we helped Hansen’s Natural Soda launch an experiential marketing campaign in San Francisco to help drive residents to enter an online photo competition.

Reaching your target audience with outdoor advertising (the summer vacation edition)

Summer’s here and the time is right for . . . Transit Shelter advertising! When the Trump Plaza in Atlantic City wanted to reach out to potential guests at the beginning of their big summer travel season they turned to EMC to coordinate a large scale campaign of Transit Shelters up and down the eastern […]

How is your brand getting to the meeting? By sea of course!

What do you do if you want to reach event attendees outside the convention center, in an area where there is no traditional out of home media available? Well, if the event happens to be near water you can sail right up to the crowds.   That’s exactly what Ciba did to reach attendees at […]

Outdoor advertising integrated in 2009 summer campaign equals tremendous 62% growth in down economy
Outdoor advertising integrated in 2009 summer campaign equals tremendous 62% growth in down economy

When Tampico beverages wanted to make a big splash, and increase their presence in the Las Vegas market they made sure to include outdoor advertising as a key part of their integrated campaign. The overall strategy, designed to reach Hispanic Moms, included out of home, radio, print, and in-store events at the neighborhood grocery stores. […]

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