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Our Recent Work: Creative and strategic out of home advertising campaigns
Posts Tagged ‘transit shelters’
Minted: A DTC Finds Success in Data-Driven Out of Home
Direct-to-consumer (DTC) brands are known for making waves—taking what has been done by the long-standing players in the market and completely turning it on its head. Their fresh perspective allows them to break into their industry in bold ways. They start by taking a new approach to a product, process or service, and continue by […]
Rally Health and Kevin Hart use Out of Home to drive Event Attendance in NYC
EMC Outdoor worked with Rally Health to help drive attendance for their New York City Healthfest using Out of Home Media.
Wegmans: Do what you love, love what you do!
Wegmans and their agency teamed up with EMC Outdoor to reach pockets of neighborhoods in Medford, MA for a recruitment campaign. Based on the location of the Wegmans, EMC Outdoor examined reaching the local audience within a 15 to 20 mile radius of the opening store.
CURE: From Targeting Trade Shows to General Markets
Trying to target a general market as well as trade show attendees can be tough. That’s why CURE, Pharmacy Times and their agency turned to EMC Outdoor for an OOH solution.
ShopRite/PriceRite: Regional Out of Home Drives Awareness
Trying to target specific demographics across multiple markets up and down the East Coast can be a complex and time consuming task. That’s why ShopRite, PriceRite and their agency turned to EMC for an OOH solution that would target specific stores and competitors up and down the East Coast. This campaign reached targeted stores between […]
Everest College: Reaching Potential Students with Out of Home Media
Trying to target specific demographics across multiple diverse markets around the country can be a time consuming task. That’s why Everest University and their agency turned to EMC for an OOH solution to target these specific groups within each market. This campaign reached targeted campuses across the country, using a variety of OOH media, tailored […]
SoFi: Reaching your target demographics with Out of Home
When you need to reach a very specific target demographic, and you need to do it in multiple markets across the U.S., and you need to have the campaign up and running in about 3 weeks, what do you have? A perfect recipe for out of home advertising and a great reason to work with […]
Siggi’s Dairy: Viking yogurt invades U.S. with outdoor advertising
The battle between Icelandic Vikings and Greek Hoplites is heating up, or at least it is in the yogurt world. Icelandic style “skyr” yogurt maker Siggi’s is taking their quest to overthrow Greek dominance of the yogurt world to the next level. A key stage in the quest is to expand brand awareness by adding […]
Targeted Out of Home Use For Event Marketing Strategies
As Celgene and their agency prepared for one of the most important medical conferences of the year — the annual ASCO meeting— they looked to EMC Outdoor for an out of home media plan that would deliver a dominant presence during the Chicago event. Medical conferences, like other types of conventions and trade shows, provide […]
City College of San Francisco: OOH helps boost enrollment 34%
City College of San Francisco knows the value of a good integrated advertising campaign. As the college was placed in limbo while waiting for accreditation technicalities to go through, the San Francisco learning institution found that its enrollment was plummeting. In a bold move, the college decided to make a critical investment in advertising to […]
Neuro Energy Drink: Takes over the streets with out of home media
One of the most powerful aspects of outdoor advertising is that it frequently offers multiple media platforms within the same physical environment. This is particularly true in urban settings where a wide variety of out of home options may be present. Savvy brands recognize that by tapping into this wealth of media opportunity and spreading […]
Mount Sinai Hospital: Using the full palette of out of home media
Out of home media excels at reaching an audience at multiple touchpoints during their daily life. With strategic media choices, advertisers can selectively target their audience and use multiple media formats to intercept them at various locations. That’s just what Mount Sinai Hospital did in Chicago to raise awareness about the strengths of their team […]
Reaching your target audience with outdoor advertising (the summer vacation edition)
Summer’s here and the time is right for . . . Transit Shelter advertising! When the Trump Plaza in Atlantic City wanted to reach out to potential guests at the beginning of their big summer travel season they turned to EMC to coordinate a large scale campaign of Transit Shelters up and down the eastern […]
Subway – Giant subs make Atlanta hungry!
We sincerely apologize for getting the Subway “five-dollar-foot-long” song stuck in everyone’s head (you have to admit – it’s a really catchy jingle) but we couldn’t pass up the opportunity to write about this outdoor advertising campaign – we’re always thrilled to see advertisers really making the most of out of home. This campaign […]