What is Out of Home Media? – An Introduction

What is Out of Home Media? – An Introduction

When you say "Out of Home" most people will immediately think of billboards, but rarely do they go too far beyond that. The truth is Out of Home is an incredibly broad, and wildly diverse media channel that can reach consumers in a variety of ways. So, if you’re new to advertising, or you’d just like to brush up on OOH choices so you can sound ...
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A Tale of Two Retails: Why Real World Commerce is Still Key to Holiday Shopping

A Tale of Two Retails: Why Real World Commerce is Still Key to Holiday Shopping

The growth of online shopping has been a popular headline for several years now, you can hardly look at any advertising related news sites without seeing an article with dire pronouncements about the death of brick and mortar stores. But when it comes to the h...
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Top 5 Questions About Out of Home Advertising

Top 5 Questions About Out of Home Advertising

I spend a good portion of the year traveling to cities across our great land, conducting meetings to introduce our services, explore potential partnerships and discuss the Out of Home landscape in general. One of the things I enjoy is creating an “a-ha” mo...
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The Link, The Bridge & The Billboard: Could Out-of-Home provide the breakthrough that unlocks Omni-Channel Advertising?

The Link, The Bridge & The Billboard: Could Out-of-Home provide the breakthrough that unlocks Omni-Channel Advertising?

The omni-channel paradigm is the Holy Grail of modern advertising, yet there have been significant obstacles in achieving it. Out of Home can provide a powerful additional touchpoint and tool by improving the ability to positively identify audiences (one of th...
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Millennial Mindset pt2: Creative that Connects

Millennial Mindset pt2: Creative that Connects

Millennials hate advertising. There, I said it. But we still need the essentials. We still want to travel, we want to go out, we want a better phone plan. So where do we get information? Sounds like a major conundrum, right? In part 2 of our series on millenn...
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Experiential: A Natural Extension to Out of Home

Experiential: A Natural Extension to Out of Home

Experiential marketing tactics can add an additional robust dimension to your Out of Home plan, that brings a campaign together so that it is more than the sum of its parts.
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Realizing the Full Potential of Out Of Home Media

Realizing the Full Potential of Out Of Home Media

For years, Out of Home has struggled with competing against other, more high profile media for budget dollars. But recent, major studies may change all that, showing that Out of Home has been overperforming, and undervalued all this time.
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OOH: The Spice in Your Media Plan

OOH: The Spice in Your Media Plan

Chili is one of my favorite dishes to prepare for my family. There must be a million different recipes out there, but if nothing else, you gotta have some type of meat, beans and a sauce. Think of the basic ingredients to any chili recipe and compare it to tra...
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San Francisco | A Day in the Life of a Convention Attendee

San Francisco | A Day in the Life of a Convention Attendee

San Francisco is one of the top trade show and convention markets in the country and possibly the world. It also happens to be a fantastic city for food, drink, sights, and shopping. I often spend a lot of my...
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Digital Immersion & Its Impact on OOH – A Future Look

Digital Immersion & Its Impact on OOH – A Future Look

The first time I placed Virtual Reality (VR) goggles on my head, I was not too impressed with the immersion experience that I was having. The goggles were bulky, I was tripping over the tether cord, and I was accidentally...
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How can Out of Home complete the media puzzle? – Thoughts on the recent OAAA Conference

How can Out of Home complete the media puzzle? – Thoughts on the recent OAAA Conference

I left our industry conference, OAAA/Geopath #LookOut2017, a couple of weeks ago with profound excitement about where our industry is headed. All the right questions were asked as the industry is moving towards an embrace of technology, data and audience iden...
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A Day in the Life: Summer Festivals

A Day in the Life: Summer Festivals

I always look forward to this time of year -- when the weather is just right, the atmosphere in the city is hopping, and everyone is ready to attend a calendar of summer events. With so many options for summer events and festivals to choose from, what type of ...
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Thoughts on my first OAAA Convention, or, What do Punctuated Equilibrium, Usain Bolt, and Thanksgiving Dinner have to do with Out of Home?

Thoughts on my first OAAA Convention, or, What do Punctuated Equilibrium, Usain Bolt, and Thanksgiving Dinner have to do with Out of Home?

Last week I had the distinct pleasure of attending my first OAAA/Geopath conference in New Orleans. With all the changes we’ve been seeing in the industry over the past few years I was excited to see where this was all headed. Out of Home media is ready to t...
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How out of home media helps reach continuing education students

How out of home media helps reach continuing education students

The adult student looking to go back to school not only has distractions at their job and family life, but is bombarded with messaging in the digital space. How do you ensure your message is getting delivered, standing out and making an impact?
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Millennial Mindset: A Day in the Media Life of a Millennial

Millennial Mindset: A Day in the Media Life of a Millennial

This is the first in a series that will look at millennials and how they interact with out of home media. This first segment goes through the daily interactions that a millennial can have on any given day of the week with OOH media.
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How to support your event with sponsorship strategies & exhibitor marketing tactics

How to support your event with sponsorship strategies & exhibitor marketing tactics

The event organizer is committed to producing a successful event for all its members in attendance. While there are many tasks at hand when producing an event, sponsorship-advertising solutions are but one element that requires special attention.
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Emerging Trends That Will Shape the Future of Digital Out of Home

Emerging Trends That Will Shape the Future of Digital Out of Home

Digital Out of Home media is on the verge of a change that will ultimately reshape the Out of Home industry. As the media moves toward a screen based environment tied to data & technology criteria like time, content, and contextual relevance will be the new p...
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Changing Aisles: How the shift to online shopping will affect grocery stores & marketing

Changing Aisles: How the shift to online shopping will affect grocery stores & marketing

The shift to online grocery shopping is poised to make a dramatic shift not just to the fundamental ways in which grocery stores operate, but also how grocery chains will market themselves in the future.
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Amplifying Your Digital Media Plan with Out of Home

Amplifying Your Digital Media Plan with Out of Home

Based on the level of investment in digital ads, agencies and brands alike have started asking critical questions…are we getting what we expect from our digital online ad spend? How can we be more assured that our message is getting to our consumer and movi...
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Summer is Coming: Use Experiential to Connect with Your Customer

Summer is Coming: Use Experiential to Connect with Your Customer

Summer is a time when you’re sure to see people outside, open to new experiences in the beautiful weather. Experiential marketing is the smartest way to reach your target audience to create positive lasting impressions, promote new items, boost sales and mak...
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Chicago | A Day in the Life of a Convention Attendee

Chicago | A Day in the Life of a Convention Attendee

Attending a convention in Chicago puts you in the middle of the largest city in the Midwest. With so much to do outside, why limit yourself to the walls of McCormick Place? We've put together a list of 7 Things to Do While in Chicago for a Convention.
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Summer Vacation: Reaching tourists in major markets with Out of Home

Summer Vacation: Reaching tourists in major markets with Out of Home

This summer between Memorial Day and Labor Day, Americans will take over 600,000,000 long distance trips (TripAdvisor). Combine that with the fact that in 2015 leisure travelers in the U.S. spent over $650 billion (US Travel Association), it becomes clear that...
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The Benefits of Partnership: How an Out of Home Expert Can Bring Focus to Your Media Planning

The Benefits of Partnership: How an Out of Home Expert Can Bring Focus to Your Media Planning

We as consumers commonly face situations when we have to seek out experts or professionals to handle tasks we either are unfamiliar with, or don’t have the time to handles ourselves. In the advertising world, ad agencies as well as brands can face the same ...
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How are Conventions Thriving When Communication is at Our Fingertips?

How are Conventions Thriving When Communication is at Our Fingertips?

Desktop, laptop, tablet, smartphone. Email, phone call, text, Skype, FaceTime, video-conferencing – with so many forms of digital communication at our fingertips 24/7, making clients just a tap away why is it that tradeshows are not just surviving, but thriv...
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A New Year, A New Lesson Plan: OOH & Data

A New Year, A New Lesson Plan: OOH & Data

Are you having trouble reaching potential students in a media saturated market? There is a need for a more focused and calculated media plan, utilizing data to reach potential students. Learn how big data can inform your out of home placements, and help focus ...
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Creative Hindsight is 20/20

Creative Hindsight is 20/20

Out of Home is a powerful strategy to help drive attendee traffic to your trade show booth, but the rules and regulations can be confusing at times. How can you maximize your creativity while encountering (and abiding by) hurdles? Our VP, Media Strategy, John...
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More Than the Sum of Their Parts: Out of Home and Mobile as Integrated Media Channels

More Than the Sum of Their Parts: Out of Home and Mobile as Integrated Media Channels

Walk out your door and venture into the World: what media are you carrying with you? Out of Home and Mobile are two media formats that are being seen more and more as an integrated channel. Here are some of the reasons why...
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Fortune Cookies, Smoothies and Dog Food – Oh My!  An Experiential Update from EMC Events

Fortune Cookies, Smoothies and Dog Food – Oh My! An Experiential Update from EMC Events

With spring on the horizon it's time for an update from our experiential experts at EMC Events.
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Out of Home & Mobile: Facts & Figures

Out of Home & Mobile: Facts & Figures

Out of Home and mobile are media channels that are growing closer all the time. These stats help show why.
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Out of Home in the Era of Big Data

Out of Home in the Era of Big Data

Out of home media has been relatively static for quite a long time, but with the introduction of big data the industry is poised for some major changes to the fundamental landscape of how the media is planned, bought and used by advertisers.
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3 Key Out of Home Advertising Trends for 2017

3 Key Out of Home Advertising Trends for 2017

Over the last decade, advertising has exploded from a handful of media channels. At one time, TV advertising reached nearly 80% of the population in one night. Today, the dominance of TV, radio and print has become more diluted with the advent of digital mar...
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Thriving Through The Years:  EMC Outdoor Celebrates 25 Years in Out of Home

Thriving Through The Years: EMC Outdoor Celebrates 25 Years in Out of Home

Like many outdoor advertising companies, EMC Outdoor was launched to serve a need, driven by a mix of intuition, vision, an entrepreneur’s willingness to take a calculated risk, and simply being in the right place at the right time. 25 years later our CEO, B...
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Mistakes, and How to Make Them: Lessons from Musicians

Mistakes, and How to Make Them: Lessons from Musicians

Musicians work hard to become experts at their craft, but along the way the become experts at something else: Makign Mistakes. Here's what we can learn from musicians and their endless ability to pick themselves up, dust themselves off, and start all over agai...
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Experiential Marketing for the Holidays – Top 5 Tips from the Experts

Experiential Marketing for the Holidays – Top 5 Tips from the Experts

With the holidays fast approaching here are 5 important tips to remember to help your experiential marketing connect with busy consumers in a positive and memorable way.
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3 ways Out of Home can help drive your Educational Marketing

3 ways Out of Home can help drive your Educational Marketing

Is OOH the missing piece to your educational marketing plan? Throughout my years here at EMC Outdoor, I have assisted a number of agencies working with Higher Education clients in achieving increased web activity, more actions on campus and increased...
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Out of Home Considerations in an Election Year

Out of Home Considerations in an Election Year

If you want to reach Americans to ask for their vote, Go Outdoor! Although there are many OOH media options, it’s not a surprise that when people run for a political office, they first think of billboards.  Once thought of...
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Study shows 74% of website traffic driven  by OOH campaign came from mobile!

Study shows 74% of website traffic driven by OOH campaign came from mobile!

For a couple of years now we’ve been evangelizing the natural link between out of home advertising and mobile search/devices.  And now the numbers are in to back that up. Search is going Mobile: One of the long standing pillars...
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Why Experiential?  New studies show experiential marketing drives behavior

Why Experiential? New studies show experiential marketing drives behavior

We live in a world of endless choices where new brands and fresh categories pop up with increasing regularity, all vying for a consumer’s attention and loyalty.  Couple this with a technological revolution – all news, all the time, unending...
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The Pleasures & Perils of Working Remotely: 7 Tips for Staying Productive

The Pleasures & Perils of Working Remotely: 7 Tips for Staying Productive

I never thought of myself as a trendsetter, though if I look at trend lines today, the ‘remote worker’ is being carefully watched as the wave of the future. As reported in the magazine Fast Company, 34% of business leaders...
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Out of Home Advertising Trends for 2016

Out of Home Advertising Trends for 2016

  2016 Media Planning season is in high gear with hundreds of marketing concepts and trends vying for a planner’s attention, and dozens of optimization tools available to weigh the options. It certainly can be overwhelming, a process that is...
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7 Tips for Navigating Your Company’s Technology Systems Change

7 Tips for Navigating Your Company’s Technology Systems Change

  Like a child, a growing company goes through predictable stages, from a desk crammed into a corner of the garage to a small, lean business, to a more complex enterprise level, on up to global conglomerate.  And just like...
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Maximize B2B  / Trade Show Branding through Smart Outdoor Advertising

Maximize B2B / Trade Show Branding through Smart Outdoor Advertising

Today virtually every brand participates in an industry trade show as a means to stay current with new trends, launch new products and nurture business relationships. In fact, in a world where so much happens via email and on the...
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Proof That Out-of-Home Works & Provides a Link to the Mobile Consumer

Proof That Out-of-Home Works & Provides a Link to the Mobile Consumer

Do You Need Quantitative Proof That Out-of-Home Media Works? Are you a data-centric marketer with a brand or business that you’re trying to promote? Then listen up, for the brand new USA Touchpoints / Reality Mine study “OOH and Today’s...
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A Buyer’s Perspective: Five Key Takeaways from the OAAA National Convention

A Buyer’s Perspective: Five Key Takeaways from the OAAA National Convention

I always look forward to the Outdoor Advertising Association’s annual convention for the insights and inspiration it provides, and come back excited to bring new ideas and strategies to my clients.  Out of home media is, after all, incredibly dynamic...
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Small Business Leadership in the Age of Goliaths

Small Business Leadership in the Age of Goliaths

I came to the out of home industry from a background in finance, drawn to it for the amazing and efficient ways the media could drive small business growth.  It was the late 90s and the tobacco industry had just...
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